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EVERY FACE TELLS A STORY.

That’s what successful branding and packaging design does. It breaks through the clutter and talks to consumers in a clear, concise way. It increases the perception of the brand value and creates meaningful impact for our clients. At BTI Brand Innovations, we let our work do the talking.

Package Design

Marketing Collateral

We cook up fresh ideas

that attract, retain

and engage more

customers.

Preparation, plating and food presentation play a major role in how we experience food. In the same sense, innovative creative, made up of great food photography, treatment of colour, typography and appropriate layout will attract and engage more customers to your brand.

We know appliances

and electronics.

And the consumers

that buy them.

For over 12 years we have been creating marketing material for Whirlpool Canada LP- the world’s largest manufacturer of appliances. Our extensive experience with appliances translates well into marketing for any small or large purchase item for a home. Whether it is a television or a piece of furniture, we have the capability and experience to develop great creative that gets results.

Promotions

pop & Collateral

Attracting, engaging

and retaining

more customers.

We have the capability to simultaneously build your brand and increase your sales. Over the years, we have partnered with retail clients to provide strategic and creative thinking that results in innovative ideas to attract, engage and retain more customers.

Getting businesses talking

to businesses.

At BTI Brand Innovations our capabilities span a full range of marketing communication services providing B2B companies brand development, messaging and content strategy, industry targeted campaigns, and effective use of websites, social media, SEO and email marketing. We work hard to help companies operating in crowded competitive markets make successful business connections.

Traditional

Digital

    select an industry to view more work:

  • retail

  • cpg

  • food service

  • appliances

  • b2b

The designs of a large 1L jam label and tray for E.D. SMITH to be sold in a big box store across Canada. BTI Brand Innovations ensured that the creative took full advantage of the use of fruit images throughout the available surface area of the design. As a result, customers who saw the package told us they could almost taste the fruit off the packaging design.

BTI Brand Innovations was engaged to design and launch a lineup of whole-leaf teas under the Higgins & Burke Gourmet Tea brand. To deliver on the premium experience, our final design showcased the unique triangular silken sachet together with imagery that played off the flavour profile.

Design of a new line of herbal supplement products that are safe, effective, affordable, and promote natural health through all of life’s stages. The final creative used images that captured on the brand values and deservingness of bliss for pregnant mothers and babies.

BTI Brand Innovations was involved in all aspects of the development of Lou’s Quick-n-Easy entrees starting from focus groups leading up to the product launch within the grocery store channel. To encourage cross product trial, we also utilized an on-pack coupon for the initial launch.

BTI Brand Innovations designed labels for a line of four flavoured sparkling waters under Wal-Mart’s Great Value brand name. Use of mouth-watering fruit illustrations were utilized to bring life to the product and compliment the existing Great Value look.

BTI Brand Innovations assisted in the launch of a new energy drink under the Compliments banner. We created everything including the brand name, package design, sell sheet, posters and a unique merchandising rack along with a tent for pallet drops.

To assist in the launch of Higgins & Burke’s new gourmet hot chocolate, BTI Brand Innovations created a sell sheet that was designed to communicate this great product and the merchandising opportunities available to retailers.

To launch new Brown Gold Organic Coffees, BTI Brand Innovations recommended and designed an instant redeemable coupon (IRC), communicating not only the Save $1 offer, but also the brand positioning and a gift with purchase offer.

Take a look at the live site

With the launch of the Original RUSH energy drink to the North American market, BTI Brand Innovations produced a highly interactive website designed to speak to an audience of sophisticated, young professionals. Along with a wide array of interactive elements, the final design included drink recipes, as well as product and brand specific information.

An advertising campaign was created to build brand awareness around Marc Anthony with secondary sell messaging around a specific product line. BTI Brand Innovations also designed a double page ad complete with hair styling tips from Marc Anthony and a trade ad with a similar look and feel to the consumer ads.

For the launch of the new “Hot & Spicy Chicken” meal for Teriyaki Experience, BTI Brand Innovations ensured that the spicy message was loud and clear on the POP, which consisted of banners, posters, tent cards and backlit signs.

The development of a customer appreciation campaign and a gift certificate program for Brar’s Food Culture of India – a favourite vegetarian restaurant amongst both the Indian and mainstream markets.

The re-facing of an existing unit. BTI Brand Innovations was given the challenge of developing a new name for a restaurant along with menu boards, signage and resurfacing existing equipment and fixtures without redesigning the layout of the restaurant.

The design of a complete marketing program for 2 very distinct brands under one roof. BTI Brand Innovations designed the logos for both brands, menu books, take-out menus and implemented a local marketing program along with a daily special campaign.

With airlines no longer offering meals on short haul flights, BTI Brand Innovations recommended and implemented a Grab N’ Go program designed with simple meal options at a great price point.

To support Maytag brand’s annual spring national promotion, BTI Brand Innovations created visually stunning promotional material. Elements included posters, counter cards, ad mats, banners and clings.

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The KitchenAid brand is synonymous with providing consumers with a wide selection of colour choices. BTI Brand Innovations recommended, developed and designed a unique Mothers Day promotion whereby consumers could win a $10,000 colour makeover for their home. To encourage purchase, a rebate portion was also incorporated to the messaging.

Consumers want instant savings. For the Whirlpool brand national promotion, BTI Brand Innovations developed a theme that communicated the brand value of providing products that simplify your life. The promotion was supported with POP, advertisements and a radio commercial.

BTI Brand Innovations was instrumental in the design, development and management of a 90th Anniversary social networking website. The website communicated the history of the KitchenAid brand, showcased KitchenAid demo videos and had a contest component. Contest entrants were encouraged to upload, view and share recipes, stories, tips and more. Plus they were asked to rate each entry to determine the final winners.

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BTI Brand Innovations developed an over arching themed promotion for Whirlpool Canada to be used with all brands. The Home Advantage Appliance Event was launched nationally through newspaper insertion of a multi page FSI focused exclusively on appliances. The promotion was also supported with in-store POP and flyer advertising.

To promote the launch of the new Whirlpool Vantage Laundry Pair, BTI Brand Innovations created a series of customizable ad material to aid retailers in promoting this innovative product along with product literature and POP.

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BTI Brand Innovations created a touchscreen interactive POP unit, allowing consumers to view demo videos and product guides in-store. The final product was also used on large screen TV’s within retail stores running as a constant loop.

To educate consumers about the current lineup of Amana appliances, BTI Brand Innovations created a series of brochures to clearly communicate the product features and specifications. Each category brochure was differentiated with the bold use of colour and playful lifestyle images.

To communicate key features of the new Whirlpool 4-Door French Door Refrigerator, BTI Brand Innovations created POP elements to highlight key features of the refrigerator. In addition to the drawer cling that communicated the key benefits, we designed graphic drawer inserts to mimic food inside the refrigerator.

BTI Brand Innovations designed and manufactured a countertop display to be used in Costco for the launch of the new KitchenAid food processor. The display had to function as the silent sales person by communicating all the product features and benefits.

Take a look at the live site

BTI Brand Innovations redesigned the complete Solutions website in order to improve user experience and encourage online shopping. Additionally, we launched a social cause initiative, whereby people were asked to sign up online to support the cause, and for every email address collected Solutions would plant a tree.

Various point of sale materials were designed for DRIcore Subfloor to assist big-box stores create a strong brand impact in store. BTI Brand Innovations provided everything from pallet posters, banners, end aisle displays, samples, product literature, etc.

BTI Brand Innovations designed a series of flyers for The Maytag Stores for insertion into local newspapers. Each flyer was designed with a seasonal theme or promotion in mind. As a result, The Maytag Store witnessed an increase in sales every time a flyer was dropped.

To accommodate a retailer specific merchandising program, BTI Brand Innovations designed a series of product posters including one featuring the 90th Anniversary Stand Mixer.

BTI Brand Innovations designed a retail POP program for Wal-Mart that featured Ciba Vision’s Freshlook contact lenses. The unique banners, posters and desk charts were used by opticians to assist their customers in making the right choice of contact lenses.

Creation of a brand identity package for a construction company specializing in the retail and commercial sector. BTI Brand Innovations designed the logo and a corporate package consisting of a trade folder, stationary, and a case study template for the client to update and showcase newly completed projects.

Design of a full two page spread incorporating a highly effective advertorial with an impactful advertisement to be placed in a magazine featuring commercial printers.

BTI Brand Innovations designed a stylish executive summary brochure incorporating a unique curved die-cut and window cover. As a result, our client was awarded the project of funding and constructing the Port of Miami tunnel.

BTI Brand Innovations designed a marketing tool kit for commercial builder program sales associates. Elements included spec sheets, CD, a brochure, all housed in a printed binder.

Design of marketing material required to communicate to trade, opportunities available in product development for companies in Canada using Canadian Graded and Commercial Beef.

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Development and execution of an integrated marketing campaign using email, Twitter and an online social B2B community resulting in over 100 members joining the community within 24 hours and with a conversion rate of over 30% within 24 hours of email campaign launch.

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The TreeLink website was created to provide information and communication to inspire businesses to cultivate sustainable urban forests worldwide. TreeLink provides the knowledge and local TreeBanks offer a proactive way for anyone to act on their green intentions and support local community trees.

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BTI Brand Innovations produced a dynamic email blast template for Accountek Solutions to use as a strategic communication tool. Each blast is supported with a landing page to track leads.

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With the mission of generating qualified leads BTI Brand Innovations implemented a complete online marketing program consisting of banners ads, industry specific emails and web landing pages. As a result of the captivating design and targeted messaging, the client experienced a high volume of increases in open rates, click through and conversion rates.

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BTI Brand Innovations designed a website to communicate to the beef industry about commercial beef, its application and partner programs. Additionally, we created an interactive carcass animation to provide information about each beef cut.