Posted by Brittany Zies on January 29, 2018
Take a look at some of BTI's most innovative campaigns from 2017...
Whirlpool National Roadshow
BTI created, managed, and helped execute the 2017 Innovations Roadshow, a cross-Canada training experience designed to engage, excite, and educate retail sales associates and turn them into brand advocates for Maytag, KitchenAid and Whirlpool.
The Roadshow was the most attended training event in Whirlpool Canada’s history, providing an immersive experience to over 4,000 Retail Sales associates in 14 cities across the country. An increase in sales of Whirlpool, Maytag and KitchenAid products in the months following the event are proof that sales associates are becoming influencers within the consumer realm.
Whirlpool Brands Adapt Retail Flyers for a Digital World
Due to the changing nature of print media, and the evolving reach of digital, BTI recommended that Whirlpool, Maytag and KitchenAid brands add digital flyers to their mix to complement printed flyers and engage consumers at every touch point. Using a digital platform offers a more interactive exploration of listed products and features all the while keeping the brands top of mind. These assets not only provided an easy way for national retailers to integrate and promote each brand individually within their digital flyer promotions but could also be leveraged for other creative needs. Deemed successful in 2017, BTI has been asked to continue the digital flyer strategy and execution into 2018.
Whirlpool Launches Clever Consumer Literature
Whirlpool wanted to build consumer awareness and support for a line of compact washers and dryers that was targeted to the booming condo market. After assessing consumers needs for the compact solutions BTI Brand Innovations developed a cleverly designed consumer piece that visually reinforced the small space problem that so many people face. The brochures also featured all of the model options and product specifications and educated consumers on the new-to-market heat pump technology. Not only was the brochure distributed throughout Canada and very well received, it also received the attention of the US who quickly adapted BTI's consumer-first approach brochure for their specific needs and distribution throughout North America.
Lazeez Adopts Insights Driven Environmental Design
Lazeez needed a unique, meaningful and creative brand identity to stand out and attract new customers. BTI was asked to develop a brand identity that would communicate the core values of the brand; exceptional taste, middle eastern authenticity, and Canadian pride, to their target audience. Working hand-in-hand with the brand founders, BTI created the new brand identity executed through environmental design
The Living Arts Centre Rebrands to Celebrate 20 Year Milestone
To celebrate a milestone anniversary, the Living Arts Centre wanted to update and modernize their branding to elevate themselves into a position for growth over the next 20 years. BTI was challenged to create a fresh, contemporary brand logo that reflected the core identity of the brand: vibrancy, diversity, and connectivity of the culture and community through art. Through BTI's creative process, a new logo and brand identities were formed. The new logo visually positioned the centre as a world-class entertainment and educational arts facility and has since been adopted across all promotional materials.
Nexera Explores Machine Learning
As one of Canada’s most technologically advanced real estate law firms, Nexera Law wanted to find a way to use technology to provide an additional layer of customer service to current and potential clients. In October, BTI unveiled Nexana – Nexera’s fully customized live website chatbot. The live chat is both a customer service solution and an exploratory tool. In the future, BTI will use Nexana to test possibilities with artificial intelligence and machine learning. Today though, Nexana has enhanced their already high-level of customer service by providing opportunities for questions and support through the real-time chat functionality.
Packetlabs Revamps Digital Marketing Strategy
BTI performed a competitive analysis that revealed Packetlabs was fighting an online battle with their international competition. As a result, BTI revamped Packetlabs existing digital marketing strategy to level the playing field with big industry players. BTI created a fully customized digital creative campaign that included a promotional landing page to track conversions. The campaign was supported by website updates, onsite optimization and aggressive search engine marketing tactics. Since launching the refreshed campaign, Packetlabs has received 1,500 tracked conversions.
Eden Food For Change Upgrades to E-commerce
In 2017, Eden wanted to update their website to address one of their biggest business pain points – an efficient ordering system. BTI redesigned Eden's website with a new e-commerce functionality and a fully customized ordering system, complete with subscription details, autoresponder emails and automatic tax receipt distribution. The new functionality had an overwhelmingly positive response and received 450 new subscribers in their first week.
Youth Without Shelter Annual Fundraising Event Reimagined
Youth Without Shelter hosted an annual fundraiser breakfast every year but was looking for ways to make their budget dollars stretch further while still meeting their fundraising goals. This year BTI was YWS's web development partner as we launched their annual holiday fundraiser - Welcome Home For the Holidays - as a website rather than a live event, relying only on online donations. Because of the digital format, this website serves as a long-term investment that can be repurposed year after year. Not only did the website get an overwhelmingly positive response, YWS also exceeded their fundraising goals of previous years, suggesting a correlation to the convenience of the digital format.
Interested in making a mark with your brand in 2018? Let's talk!