We decided to refresh and rebuild the app using native iOS and Android technology to ensure longevity and scalability. Along with a solidly developed core and improved user experience, we modernized the user interface while still maintaining some familiar aesthetics. Based on usage analytics, we carried over only the essential content; beef cuts education, cooking methods info and tips, recipes, and videos, which also helped to reduce the file size. Additional user engagement improvements included the ability to both, send out push notifications, and, acquire more detailed analytics. A demo video and digital ads were also developed for launch promotion. And all of it was produced in 3 languages; English, French, and Spanish.