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Posted by Sheryl Johnson on August 14, 2018


Who's your favourite retailer? 

According to Canadians, Costco reigns supreme.  Canadians were asked to rank how likely (1-10, 1 being the most likely) they were to recommend the following retailers to their family and friends, and here is how they measured up:

  1. Costco
  2. Food Basics
  3. Maxi 
  4. IGA, Sobeys and Walmart (tied)
  5. Shopper's Drug Mart 


It's all about demographics... 

  • 25-24 years old list Walmart as their favourite retailer, while 55-64 years old prefer Metro
  • Regionally, BC is all in for SuperStore, while in Quebec IGA wins.

So what does this mean for your brand? Your brand should be where your consumer is...but how well do you know your audience?  BTI can help you position your brand to the right consumer, at the right time, with the right messaging.


Contact today to learn how to position your brand for success.