Posted by Sheryl Johnson on April 4, 2018
When it comes to appliances, BTI has a deep understanding of the industry. With over 18 years experience in marketing for appliances, we've gathered a few tidbits of knowledge to share with our valued partner, Whirlpool Canada and appliance retailers.
In the past year...
1/3 of households in Ontario purchased an appliance, however, more than 46% of these purchases were made by homeowners under the age of 24.
20% of Ontarians reported needing appliance service but only 19% contacted the manufacturer. However, 82% reported that it is important if manufacturers offer in and out of warranty service. Is this a missed opportunity?
Of the key factors consumer look for when choosing a technician, a service technician trained by the manufacturer was ranked higher in importance than an inexpensive technician or one that came highly recommended by friends or Google. As a retailer, are you advertising that your appliances are serviced by the manufacturer? Is this a missed opportunity?
Don't miss out on appliance industry opportunities. BTI is well versed in the insights of this evolving category.
Contact Sheryl at firstname.lastname@example.org.