BTI Team
BTI Brand Innovations Inc.

Integrated Marketing

The only thing that is constant is change.

At BTI Brand Innovations Inc. we are a team of connectors that inspire change. We challenge ourselves daily, seeking out new innovative solutions that connect brands to people and people to brands, ultimately inspiring change in behaviour, change in brand preference, change in buying habits, change in the way we interact with brands or change as defined by your brand challenge.

We thrive on curiosity, striving to discover new insights through strategy and explore new industries. Our passion is creativity, providing out of the box solutions and stunning design to connect with our audience. Our success comes from our collaborative approach, working in partnership with our client partners to achieve the best results. The team of connectors at BTI will make your life easy.

At BTI, we have an unmatched reputation for delivering effective integrated marketing solutions using the right mix of the following services:

  • Insights

    Insights

  • Strategy

    Strategy

  • Branding

    Branding

  • Print

    Print

  • Digital

    Digital

  • Experiential

    Experiential

Web Toaster

Digital MarketingThe best thing since sliced bread.

Web Toaster is the digital marketing division of BTI, offering holistic online marketing solutions including website design, SEO, SEM, content marketing and social media management.

From the artist working at home to the neighbourhood bakery, to the quickly growing technology firm - businesses come in all shapes and sizes. Whatever the size of your business, Web Toaster is here to serve one purpose: to provide small businesses with the website and online marketing solutions they need, no matter their budget!

We offer packages that vary in customization and features at different price points without compromising on quality!

Launch site

BTI Colours

Multicultural MarketingThe world is getting smaller.

The diversity found in Canada's population today is visible at a glance, but the differences between people go much deeper than skin. It is a vibrant mix of stories, traditions, languages, customs, instincts and intangibles that make each community unique.

At BTI, we call it "Colours".

BTI Colours is the multicultural marketing division of BTI, which exists to help brands leverage the opportunity to connect with the ethnic consumer by decoding culturally relevant insights and developing targeted communication that resonates. We are here to partner with brands to reach out to the growing ethnic community in Canada.

Launch site

How we do the great things we do comes down to our team of connectors.

Connectors are change-makers, visionaries, dreamers and innovators who share a common passion for connecting brands to people - and people to brands. Get to know our team of connectors by reading our profiles and give us a call so we can to get to know you as well!

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Parveen Dhupar

ECLECTIC PHILOSOPHER

ROLE: CHIEF CREATIVE OFFICER

What kind of a day is it going to be?

As a visionary with 30 years of experience in the creative industry, Parveen possesses a thorough understanding of strategic marketing, conceptual design, print production, digital media, business development, project management and client services. He is also an award-winning graphic and packaging designer and a past lecturer and curriculum developer for the media studies programs at Humber College. Parveen participates on various local and community boards as a chair, vice-chair and director and sits on many advisory boards and committees at a leadership level. Under Parveen’s direction, BTI continues to be on the leading edge of emerging technologies, setting industry trends, challenging the status quo and ever evolving as a full-service creative and marketing agency.

Parveen’s belief is, in order to be happy, we must start each day with a positive attitude by controlling the things we choose to think about, and focusing on the now. He wakes up early, excited over all he gets to do before the clock strikes midnight and chooses to be positive, to be grateful, to be creative, and to be joyful. So, as you begin the journey of a new day, ask yourself... What kind of day is it going to be?

parveen@teambti.com

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Craig Markou

ECLECTIC CATALYST

ROLE: EXECUTIVE CREATIVE DIRECTOR

People buy with their heart and justify it with their mind.

From shooting Superbowl commercials in LA to judging award shows in Hong Kong, Craig’s advertising career has literally taken him around the world. His work has been recognized by top international award shows including Cannes Lions, One Show, D&AD and Communication Arts for work on global companies as diverse as Anheuser-Busch, Google, Johnson & Johnson, Nestlé and Walmart. After working at 10 of the top 20 agencies in Canada as ranked by Strategy*, Craig has happily returned to his hometown of Streetsville to lead the uber-talented creative team at BTI. 

When he’s not creating head-turning ideas, Craig drives from arena to arena, trying to get his three kids to their hockey games on time. Let’s just say they have learned to put on their hockey equipment really, really fast.

craig@teambti.com

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Sheryl Johnson

ECLECTIC TRAILBLAZER

ROLE: CHIEF INSIGHTS OFFICER

If you're only measuring what you've done, you're only 25% of the way there.

A perfect blend of the right and left brain. Sheryl is a marketing executive who understands the consumer is at the centre of every communication, creative or strategic story. Having led marketing teams at CPG, software and financial giants; Nabisco, Kellogg, Weston Foods, Kraft, Intuit and Manulife, Sheryl brings multi-industry practical strategic thinking. Having been in the chair as a marketing leader, she appreciates the challenges of building successful campaigns to exceed the ROI, KPI and LRP pressures of the business. Sheryl keeps a focus on understanding how, why and when consumers are willing to change behaviour, making the difference between trial, repeat or loyalty for the business.

When she’s not traversing the city, attending client meetings and presenting ideas, you can find Sheryl packing her bags and planning her next big trip. With Japan, Portugal and New Zealand on her bucket list, Sheryl loves adventure and the more authentic, the better! Although travel is her sustenance, Sheryl’s greatest love can be found faithfully beside her at (almost) all times. Read about Myca, BTI’s Director of Happiness.

sheryl@teambti.com

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Farissa Knox

ECLECTIC AMPLIFIER

ROLE: Vice President - Chicago

Understanding how consumers spend time with media, where they devour content and how, is what Farissa geeks out about on a daily basis. As the founder and CEO of RLM Media, and Head of BTI Chicago, Farissa spends her days helping brands develop their media strategy, fine tuning the approach and executing in the market place. Starting her career, in 2003, selling advertising for radio stations in Virginia, New York City, Chicago and across the country, she learned the art of selling and negotiating. Taking that skill set to the paid media space made for a smooth transition of knowing what to do and say to motivate media vendors.

Today, Farissa and her team, work with brands like Target and FedEx, local healthcare initiatives, local and state-wide politicians and city and state governments. Farissa is also a self-published author and the founder + editor in chief of WhatRUWearing, a digital destination for young women who love content around fashion, style, beauty and creativity.

farissa@teambti.com

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Sam Khanna

ECLECTIC MINER

ROLE: Vice President - New York

Sam has a diverse background spanning 35 years in the IT and IT financing industries. Previously holding senior posts at IBM and leading the Unisys Corporation’s North America unit, Sam comes to BTI as a seasoned business advisor helping our clients develop winning business and sales strategies. As a leader of BTI New York - Sam heads up our New York operations and works closely with our clients to solve their business challenges. His broad portfolio across the US, Canada and Europe as a General Manager, CEO, CFO and VP Sales have all included transformative business transactions, including joint ventures, strategic alliances, partnerships, divestitures, monetization transactions, securitizations, and M&A transactions.

Although Sam would say that he provides consultations and talks business for fun, he also enjoys golf, squash and spending time in sunny Florida.  

sam@teambti.com

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Shashi Ghai

ECLECTIC AMBASSADOR

ROLE: OPERATIONS MANAGER

Leadership is being the first egg in the omelet.

Shashi joined BTI Brand Innovations in 2003 has gained invaluable industry knowledge over the years. She is considered the “whip” of the organization, keeping everyone in the office on their toes and ensuring deadlines are met. As a gifted, well-organized individual, she has the unique ability to juggle many tasks simultaneously. As Operations Manager, Shashi is accountable for day-to-day operations, ensuring BTI is being run efficiently and cost effectively. As Account Manager, Shashi is responsible for leading the project management team, managing key accounts, and planning and executing corporate events.

When not at the office, and not on her long daily commute, Shashi spends much of her free time volunteering with various charitable organizations and on the committee for the CIBC Run for the Cure - Markham/Richmond Hill. Despite her busy schedule, she still manages to find time to enjoy various events in the community, spend with family and friends, and of course, time to shop!

shashi@teambti.com

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James Tamboli

ECLECTIC MASTERMIND

ROLE: BRAND STRATEGIST

If you have a dream, follow it, protect it and live it

James lives and breathes the brand to understand the depths of its key features and its emotional values. His love for advertising was discovered after completing his bachelor’s degree and working in a digital advertising agency. He soon learnt the art of strategy. Being a business and advertising post graduate, he possesses a unique combination of strategic problem-solving skills and infinite creativity. His natural ability to envision the ‘big picture’ and create a strategic framework to achieve the goals of the brands, makes him worthy to be a brand strategist.


On the personal front, James dabbles in modeling and acting. He believes in maintaining a balance which is why he works out regularly to make up for the delicious food indulgences. Whether it’s going on adventures, playing basketball or breaking a sweat on the dance floor, he likes to do it all.

james@teambti.com

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Emily Taraborrelli

ECLECTIC ENVISIONIST

ROLE: PROJECT MANAGER

If you envision it, I can realize it.

Emily’s diverse background in business marketing, graphic design, and print production makes her a strong asset to the BTI team. Given her keen attention to detail, a passion for problem solving and an overall observant nature, Emily is a Project Manager to be reckoned with. At the office, Emily can be found relentlessly tracking down project updates, diligently following up with clients and suppliers, and energizing the design studio with her quirky sense of humour.

Outside of the office, the ‘playful’ Emily loves a strong dose of weak competition in any and every game available. You’ll also find her spending time with family and friends, fixing or crafting things for herself or others, or grooving to live (or studio recorded) music.

emily@teambti.com

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Dhara Naik

ECLECTIC ORCHESTRATOR

ROLE: PROJECT MANAGER

The difference between ordinary and extraordinary is that little extra.

With over 7 years of international advertising experience and association with global brands like Oreo and NIVEA, Dhara Naik is a taskmaster and an effective communicator. She refuses to stay within her comfort zone and constantly pushes the boundary. Her ability to see the forest and the trees helps her to bring excellence in her project management capabilities. Along with her rich experience in the advertising fraternity, Dhara brings in the belief that the future of advertising will not be led by a platform or media, but is IDEA driven. She also advocates that great ideas don't stroke egos, but serve brands; the objective isn't individual glory, but brand success. Dhara firmly supports the philosophy that creativity is like washing a pig, and hey, who doesn't like pigs?

When not at the office Dhara loves spending quality time with her son. Whether it's an adventure at the park, getting messy with DIY projects or exploring his limitless imagination, there is never a dull moment!

dhara@teambti.com

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Brittany Zies

ECLECTIC NURTURER

ROLE: DIGITAL MARKETING & COMMUNICATIONS

Today is the day!

Brittany got her start at a public relations agency where she proved herself as a natural storyteller and honed her skills in copywriting, media relations and community management. She is proud to have worked on some of Canada's top brands; MasterCard, Coleman, Fiji Water, Dell and Aveda to name a few. At BTI, Brittany specializes in digital marketing and communications, turning insights into action and offering strategic council for clients and peers. Adopting a glass half full approach to problems and challenges, Brittany doesn't allow murky water to ruin a day at the beach.

Away from the office, Brittany loves spending time outside, going on family adventures and walking her dog. When she's not out getting her daily dose of Vitamin D, Brittany can be found adding stacks of books to her collection. From biographies and fiction, to how-tos and tabloids – this girl's got it.

brittany@teambti.com

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Divij Khithani

ECLECTIC PIONEER

ROLE: Digital Marketing & Communications

Divij is a young, wide-eyed digital marketer and self-proclaimed “Web 2.0 Specialist” with a serious passion for new technology and digital media. Inspired by the budding tech industry in Toronto while growing up, Divij dedicates much of his time to understanding the ever-changing internet in pursuit of his dream to leverage the next generation of IoT technology to transform brands and take businesses to the next level. 

After completing his degree in environmental science at Western University, Divij has had the opportunity to apply his skills in a broad scope of professional roles, from business development in the Toronto tech startup industry to international buyer experience, professionally buying metal art and oil paintings in Guangzhou, China. 

divij@teambti.com

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Maria Tarasio

ECLECTIC PRODUCER

ROLE: Executive Assistant

Stronger together.

Maria has mastered the art of managing c-level executives with her over 15 years of experience as an executive assistant. At BTI, you can find Maria behind-the-scenes, orchestrating, cultivating and executing BTI’s regularly scheduled programming, as well as managing our Chelf Creative Officer’s time to ensure smooth operation of meetings and events. As our eclectic producer, Maria keeps BTI running with a flawless execution, with integrity and grace. 

Outside of the office, Maria’s organizational muscle continues to work as she plans and coordinates fashion shows for celebrity designers in the GTA for fun, and is a proud Recipient of the 2017 Brilliant Minded Woman Award. Maria lives by the #StrongerTogether philosophy, having founded the Positive People Army, a leadership program group of over 16,000 members. This group inspires her to live every day by example and to always embrace work and life with a “whatever it takes” attitude.

maria@teambti.com

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Ritu Dhupar

ECLECTIC HANDLER

ROLE: OFFICE MANAGER

Office managers make the world go 'round.

After 15 years as a Registered Nurse with expertise in Oncology nursing, Ritu left her job to balance her new career as a full-time mom and part-time Office Manager at BTI. Ritu is responsible for the daily accounting, office management and administrative assistance. She adds strong organizational skills with attention to detail, keeping the BTI Team in check.

 

To top it off, when she is not in the office or travelling, she is busy volunteering and watching movies at TIFF, doing yoga and seeking out new vegan restaurants. 

ritu@teambti.com

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Mike Woodgate

ECLECTIC EXECUTIONIST

ROLE: CREATIVE DIRECTOR

Let me show you how it's done.

With over 17 years at BTI, Mike has done it all. His growth and evolution as an artist, graphic designer, and director stems from his genuine love of the arts and his passion for bringing his creative ideas to life. As Creative Director, Mike leverages his years of industry experience, bringing strategic thinking, and creative flair to each and every project. He continues to play an integral part in BTI’s growth by inspiring those around him and leading the creative team by example.

Out of the studio, Mike expresses himself creatively in other ways, by either hammering out drum beats in various rock bands or spending quiet times at home creating wildlife paintings and illustrations.

mike@teambti.com

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Thera-lee Rego

ECLECTIC ACCELERATOR

ROLE: GRAPHIC DESIGNER

Did someone say CMYK? I can do that!

Thera is a versatile and multi-talented designer with an ever-evolving set of skills and a vivid imagination. These abilities allow her to tackle any creative challenge from brief and ideation to final execution. Developing and executing creative strategies, storyboarding videos, creating app designs, branding, writing blogs, and more are all in a day for Thera. She is quick on her feet, enjoys creative problem solving, and is always improving her skills by keeping up with newest features in the Adobe Creative Suite.

In addition to working as a graphic designer, Thera spends some of her evenings and weekends teaching kids Taekwondo and training for her black belt. She is also fitness oriented and loves tomatoes, juicing and promoting a healthy lifestyle.

thera@teambti.com

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Fen Hsu

ECLECTIC VISUALIST

ROLE: GRAPHIC DESIGNER

Living is about play, work and creating.

Fen is a graphic designer who is all about building a story from the ground up. As a graduate of OCAD University with a degree in Illustration, Fen is passionate about creating original graphics and illustrations that inspire audiences and translate brand stories into ownable visual content. Fen’s creative resume spans a wide range of work – from a children’s book illustrations to digital vector icons; she has both the technical skills and an imaginative mind to deliver outstanding results. Her background in graphic design, illustration, and packaging design makes her diverse in creative thinking, great at problem-solving and a true asset to the BTI team.

On the weekends, you can find Fen wandering in the city, sweating in a hip-hop dance studio or at a local dog park with her dog, Nugget. Fen knows that a picture speaks a thousand words, so she lets her work do the talking.

fen@teambti.com

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Marlon Tiongson

ECLECTIC SHAPE-SHIFTER

ROLE: Art Director/Web and Graphic Designer

I set my alarm daily to push further.

Marlon is a seasoned Graphic and Web Designer with a wealth of experience in the advertising industry. He is a conceptual artist who is always in pursuit of creative excellence. Having made the switch from print to web proved beneficial, as he gained the flexibility to work on both mediums. He is well versed in web design and front-end development, and constantly learning new skills to add to his arsenal.

Outside of BTI, Marlon has a whole laundry list of artistic endeavours up his sleeve. He is currently rekindling his love for sculpture and painting, and it has been keeping him busy on weekends. Probably why he hasn’t been on his bike for a while.

marlon@teambti.com

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Crystal Kam

ECLECTIC ARCHITECT

ROLE: WEB AND GRAPHIC DESIGNER

Web is my game, design is my strategy.

With a passion for development and design, Crystal creates impactful websites with form and functionality. With a background in web design, graphic design, and marketing, she is a triple-threat who translates ideas into a full-fledged integrated experience across digital platforms. Her eye for colour and typography adds vibrancy and depth to a design, while her front-end skills creates sites that are clean, dynamic, and responsive.

When she’s not in the office, Crystal enjoys going to bootcamp and knitting up a storm. At the moment, Crystal has a portion of her closet dedicated to yarn and unfinished knitting projects. She currently specializes in making oversized sweaters, cozy blankets, and swapping knitting tips.

crystal@teambti.com

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Mahdi Mousavi

ECLECTIC CIPHER

ROLE: WEB DEVELOPER

If it can be thought, it can be done.

Mahdi is a full-stack PHP and .NET developer with over 10 years of extensive experience in system analysis, design and development. His experience includes custom Drupal, WordPress and Joomla development. He possesses a strong background in custom web and desktop application solutions. Mahdi has a knack for identifying the best technology solution for any client, while balancing budget and deadline restraints. He has extensive experience as a web and software developer in different types of industries including finance, accounting, entertainment, e-commerce and real estate.

In his free time, he enjoys reading novels, spending time outdoors and going on hikes.

mahdi@teambti.com

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Myca Johnson

ECLECTIC GOOD BOY

ROLE: DIRECTOR OF HAPPINESS

Woof! Woof!

Well, I guess you can say I'm a celebrity in these parts.  I get recognized everywhere so now I have to wear these shades.  I have that teddy bear look that's all the rage now so I get mauled everywhere...."oh you're so cute", "hey, haven't I seen you on Instagram?", "Are you that dog on the cover of that book?".  Yes, yes...that's me.  Being a St John Ambulance Therapy Dog, Canine Good Citizen and the Director of Happiness at BTI just takes it out of a canine.  Who am I kidding? I wouldn't have it any other way!

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This Could Be You!

Do you have what it takes?

We are passionate about the many things that inspire us to develop great ideas. Want to join our team? Do any of these words represent you? Collaboration, Leadership, Initiative, Fresh, Team Player, Integrity, Resourceful and Creative.

At BTI Brand Innovations we are always looking for innovative like-minded people. If you think you have what it takes send your CV along with examples of your work to careers@teambti.com.