Market researchers, Lab42, posted results of a study today, in infographic form, reinforcing the importance of a brand’s Facebook page.
The data has it: the majority of customers enjoy having a brand Facebook page to interact with. A well-kept and moderated page lets the public know that a brand is approachable, forward thinking, and appreciative of their business. Public dialogue through messaging and conversations on your page’s wall encourages customer feedback and comments – which gives you a vital one-on-one perspective of the individuals that support your business. Facebook also allows you to further engage with contests, prizes, giveaways and coupons for anyone who ‘Likes’ your page.
With all these benefits, take steps to take charge and amplify your brand’s Facebook presence today.