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Case Study: Youth Without Shelter – Bringing Toronto’s Urban Scene To Life

Posted by Mike Woodgate on July 24, 2015
Case Study: Youth Without Shelter – Bringing Toronto’s Urban Scene To Life

I’m always proud of the work we do here at BTI, especially when I get to see how our work has a positive impact on people and our community.

Each year, we do a couple of projects where we donate our time and creative energy to help our clients raise money and awareness for charitable causes. The positive energy that I get from doing something positive for others helps spark an energy that produces some great creative ideas. Such was the case with our work in support of Youth Without Shelter’s “COVER ME URBAN” event.

Youth Without Shelter is an emergency residence and referral agency serving homeless youth in Toronto.

The idea of this fundraising event was to treat guests to an experience that mimicked walking through various urban Toronto neighbourhoods. The event space was divided into 6 sections; Kensington Market, The Junction, King West, Little Italy, High Park, and Rexdale (Home of Youth Without Shelter).

Our challenge was to help visually create the neighbourhood environments within the event space, differentiate them from each other, and help encourage guests to visit each section.

To achieve that, we designed a unique set of hanging typographic signs, large graphic backdrops for each neighbourhood, and a unique folded map/takeaway piece that guided guests through the venue, to activities within the different areas. Neighbourhoods shown on the map were colour coded, and contained call-outs to the various activities.

It was great to see how our work helped create an overall look and feel that really captured Toronto’s urban scene. The environment, together with great live entertainment, art, and amazing food vendors, made for a truly exciting event that was not only fun, but fruitful. The event raised over $100,000 to be invested in youth support programs!

bit cover me urban signs

Large typographic signs were designed with type that reflected each neighbourhood.


bit cover me urban backdrop

Backdrops were created with the help of amateur youth photographers.


BTI cover me urban takeaway

Folded map takeaway guided guests and acknowledged event sponsors


Youth Without Shelter Cover Me Urban High Park Sign  

Youth Without Shelter Cover Me Urban tattoo artist

Youth Without Shelter Cover Me kensington backdrop

Youth Without Shelter Cover Me Urban auction

Youth Without Shelter Cover Me Urban Fashion show

Youth Without Shelter Cover Me Urban crowd

Comments

Judy Leroux said ...
Thank you for embracing Cover Me Urban and bringing the street vibe alive!
reply
Mike Woodgate replied ...
It was a pleasure to be a part of such a great event. I am really happy with my autographed Devon Travis bat that I won at the silent auction!
Lubna Ladak said ...
Impressed with your creativity on such a worthwhile project!
reply
Stuart Jansen replied ...
Thanks Lubna, it was a fun project to be a part of!

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