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Cannabis Marketing 2.0

Cannabis Marketing 2.0

Right now, there are dozens of brands competing for the cannabis consumer’s attention- but the industry is expecting a big shake-up. A culling of brands down to a handful of big players. So how does a cannabis brand survive the next few years?

Leveraging Social Media for the Holidays

Leveraging Social Media for the Holidays

As another holiday season quickly approaches, many retailers begin to ramp up promotional activity, ad spends, and public relations. The holidays are a hot season for retail.

Press Release: BTI Wins MBOT Business Excellence Award

Press Release: BTI Wins MBOT Business Excellence Award

On November 15th 2018, the “Connectors” from BTI Brand Innovations attended the annual Mississauga Board of Trade Awards of Excellence, and proudly took home the award for Small Business of the Year.

Insight Bytes November: Halal Marketing

Insight Bytes November: Halal Marketing

At BTI we strongly believe in the importance of reflecting on, and acknowledging diversity, and so, as part of understanding the importance of an expanding Muslim community, we did a quick omnibus survey on the market for halal foods to capture how the expansion of this culture will affect the overall market. 

BTI Zombie Watch: Final Press Release

BTI Zombie Watch: Final Press Release

Well, we did it. We made it through the night....well most of us.

Press Release: BTI Zombie Watch

Press Release: BTI Zombie Watch

Creative agency’s graveyard livestream safeguards against zombies. We all know the zombie apocalypse is coming we just don't know when....

A Case for Eco-Friendly Business: Global Warming vs. Green Marketers

A Case for Eco-Friendly Business: Global Warming vs. Green Marketers

Worldwide climate change is rampant and virtually unstoppable by any one person. However, if humanity collectively were to come together and...

InstaMarketing: “I did it for the ‘Gram'”

InstaMarketing: “I did it for the ‘Gram'”

Among the 1 billion active Instagram users each month, 80% of them follow at least one business. This tells us it’s a no-brainer that businesses today...

The Internet Saved Brick and Mortar

The Internet Saved Brick and Mortar

If you asked an entrepreneur what the future of retail looked like 10 years ago, they would tell you that ecommerce will eventually dominate the industry. This was once the case...

Netflix N' Chill with #TeamBTI

Netflix N' Chill with #TeamBTI

The team over at BTI is feeling the same way you are about this cold fall weather. We thought we'd offer up our best Netflix shows and movie recommendations for our readers to take advantage of this fall.

What Keeps Entrepreneurs up at Night? Part 5: Keeping Up With Change

What Keeps Entrepreneurs up at Night? Part 5: Keeping Up With Change

Being a small business owner comes with its challenges, but none take up more consideration than keeping up with change...

Local Online Marketing

Local Online Marketing

Why is digital marketing for your local business important in the first place?

Insight Bytes: Canadians Finding Their OM

Insight Bytes: Canadians Finding Their OM

In meditation, a person learns to focus their attention. Research is under way to find out how meditation may influence health...

Pantone Colour of 2018

Pantone Colour of 2018

As a designer I am fascinated by the way we use colour in our work to convey meaning, inspire others, and influence the way people perceive our creations...

Marijuana Marketing for the Masses

Marijuana Marketing for the Masses

This is a historic time for Ontarians as it will not only produce thousands of new business opportunities for “budding” entrepreneurs...

SUMMER 2018 PHOTO ALBUM

SUMMER 2018 PHOTO ALBUM

We thought we would share some of our favourite summer moments with you, so you can see what makes us so curious, creative and collaborative - outside of the office!