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#Hashtags?

#Hashtags?

You may have seen some posts on your feed ending with a string of pound signs and generic phrases, and wondered what in the world it all means. These are hashtags

Volunteer Appreciation Month

Volunteer Appreciation Month

Volunteers are the foundation to any healthy community. Their selflessness and meaningful contributions to their communities should never go unnoticed, even more so during Volunteer Appreciation Month.

Insight Bytes Healthy Eating Part 3/3: Millennials

Insight Bytes Healthy Eating Part 3/3: Millennials

Every marketing conference, marketing blog, article, white paper, or analytics report centres around one common subject, Millennials. Are we over it yet? Ambitious, connected and constantly changing the world, what don’t we know about this somewhat overly-stereotyped generation?

Are You Listening?

Are You Listening?

Billions of people, half the Earth’s population, are constantly connected and engaging with one another through various social media channels and as a result, producing massive waves of unstructured data a.k.a, a goldmine for global brands. How do you get in on the action?

INSIGHT BYTES: What's Healthy Eating To You? (Part 2/3)

INSIGHT BYTES: What's Healthy Eating To You? (Part 2/3)

Keeping with BTI's 2019 theme of healthy eating, we asked Canadians about their eating habits. How will three different generations of Canadians: Gen X, Millenials and Xennials respond? Take a peek at the 2nd of 3 parts, What's Healthy Eating to You? - Insight Bytes, Generation X edition.

Five Tips To Having Better Conversations

Five Tips To Having Better Conversations

We've all sat through those tedious “active listening” workshops at work (nod your head knowingly and sit forward in your chair as you read this), but yet, we still have many conversations where we feel unheard. More so, many of us often still leave some conversations feeling they were a waste of time.

Chatbots: The Future of Customer Service

Chatbots: The Future of Customer Service

Massive paradigm shifts are occurring in how customers interact with businesses. Chatbots seem to be the next big thing in the customer engagement sphere.

Ending Poverty with a Global Village and the Power of Media

Ending Poverty with a Global Village and the Power of Media

In its commitment to end extreme poverty, Global Citizen is involved in a number of initiatives, involving girls and women, health, education, famine, sanitation, and much more.

Insight Bytes: What's Healthy Eating to You? Part 1/3

Insight Bytes: What's Healthy Eating to You? Part 1/3

Keeping with BTI's 2019 theme of healthy eating, we asked Canadians about their eating habits. How will three different generations of Canadians; Gen X, Millenials and Xennials, respond?

Four Video Marketing Trends for Business in 2019

Four Video Marketing Trends for Business in 2019

A clear winning medium in 2018 was video content. Video content is easy to follow, can be extremely engaging, and has the potential to be “snackable” in today’s age of infinite scrolling and short attention spans.

Social Media Magic

Social Media Magic

If you’re a business trying to capture fresh eyes online, it might be time to consider creating a social media calendar. A social media calendar will keep your posts relevant, organized, and consistent, and is overall, the best way to generate a social media following

Content is King

Content is King

In the era of the internet, most people dedicate their attention to their phones. Billboards and tv ads aren’t enough on their own anymore, and as more brands understand this, they are allocating funds toward online content generation.

A Healthy 2019

A Healthy 2019

January is a month of resolutions and aspirations. We got our team together to talk about some of our health-related goals for the New Year. Here's what they had to say!

 

Email Marketing for the Future

Email Marketing for the Future

Email marketing might be one of the oldest forms of digital marketing, but still remains one of the most targeted, personal, and effective means of reaching over 3.7 billion potential customers.

#TeamBTI's Predictions for 2019

#TeamBTI's Predictions for 2019

It’s time to bid farewell to an amazing 2018. As we look forward to the new year, the team at BTI has used the science of both creativity and “unagi” to predict what we can expect in 2019.

Personalized Advertising: Follow the (Digital) Footprints

Personalized Advertising: Follow the (Digital) Footprints

Do consumers love it when advertisers already know what they’re looking for and serve up a related ad or does it just creep them out? At what point do advertisers cross a line?