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Connector's Highlight for year 2021

Connector's Highlight for year 2021

2021 has been an excellent year for BTI. We welcomed some new team members to the BTI family and had some farewells as well. For this month’s News from the studio, we ask each connector about their year and what were their Key highlights from this year and their personal wins.
 

Why Are Brand Ambassadors Essential For Your Brand?

Why Are Brand Ambassadors Essential For Your Brand?

Including brand ambassadors as part of your marketing, social media, experiential marketing and communication strategy can go a long way in helping the company reach their sales growth and in generating more revenue.

 

What is a Metaverse? And why do Facebook, Microsoft and Disney want their own metaverses?

What is a Metaverse? And why do Facebook, Microsoft and Disney want their own metaverses?

The metaverse has taken the internet by storm and has been a hot topic of conversation recently. But what is a metaverse, and why do big companies suddenly show so much interest in developing their metaverse? 

BTI's Tricks and Tips for Better Mental and Physical Health

BTI's Tricks and Tips for Better Mental and Physical Health

As October is Healthy Workplace Month, we asked our Connectors for their best practices and tips for maintaining a healthy mind and body. 

Redecan National Sales Conference 2021

Redecan National Sales Conference 2021

BTI along with Redecan hosted the very first sales Redecan National Sales Conference from October 5th to 7th, 2021, in Hamilton at the beautiful Monthill Golf & Country Club.

How to Create a Successful and Impactful Brand Identity in 2021

How to Create a Successful and Impactful Brand Identity in 2021

No matter what your business offers, chances are other companies offer it too. So how can you differentiate yourself from your competitors?

BTI's Playlist for Disco Essentials

BTI's Playlist for Disco Essentials

To enjoy and dance to the tunes of our favourite disco songs over the years, the Connectors at #TeamBTI have made a Disco Essential Playlist.

 

Strengthening Redecan's position as a leader in the Canadian Cannabis industry

Strengthening Redecan's position as a leader in the Canadian Cannabis industry

BTI worked to develop an iconic brand look and feel, with colourful, fun and educational campaigns to reflect Redecan’s core values.

TikTok, Instagram and Pinterest make their platforms more shoppable

TikTok, Instagram and Pinterest make their platforms more shoppable

As consumers adjusted to the new ways of shopping during the COVID-19 pandemic, social media apps too quickly changed to cater to their consumers in better ways. 
 

BTI's Summer Highlights

BTI's Summer Highlights

The Summer of 2021 was very unique, but we all enjoyed it too. Here, Team BTI shares our favourite memories and highlights.

​​Why Do You Need AODA-Compliant Websites to Grow Your Business Audience? 

​​Why Do You Need AODA-Compliant Websites to Grow Your Business Audience? 

All private or non-profit organizations with 50+ employees; or public sector organizations in Ontario need to offer all their online content in an accessible format. 

Changing Trends In Global Advertising Spending

Changing Trends In Global Advertising Spending

Customer behaviours have changed over the past year due to the COVID-19 pandemic, and the same goes for the global ad spend. 

Creating a Safer Working Environment at BTI

Creating a Safer Working Environment at BTI

As the cases of COVID-19 have been declining, and the lockdowns, rules, and regulations have been lifting, it almost seems like life is getting back to normal. Here are some of BTIs tips to keep your workplace safe for your teams.
 

Where Are You Going This Summer? Check Out Our Connectors Favourite Go-To Locations

Where Are You Going This Summer? Check Out Our Connectors Favourite Go-To Locations

BTI is loving the sunny days and enjoying summers to the fullest. Our Connectors share their favourite go-to locations and must-visit places from around the country.  

What's The Buzz Around Clubhouse?

What's The Buzz Around Clubhouse?

We have seen many new social media platforms and features emerging in the past year, but one specific social media platform has grabbed our attention. 

What's Cooking? BTI's Summer Recipes

What's Cooking? BTI's Summer Recipes

This month we are all about dining al fresco! Check out some of Team BTI's favourite summertime recipes below.