Gain marketing insights, consumer behaviour trends and creative inspiration from team BTI
Newsletter Signup
How We're Celebrating Earth Day

How We're Celebrating Earth Day

Today is Earth Day! The team here at BTI does what we can to lower our impact on the environment. From only printing when necessary to composting our lunch scraps...

Net Neutrality

Net Neutrality

Net neutrality is the internet's guiding light. It is the principle that internet service providers must treat all data on the internet equally, and not discriminate or charge differently.

8 Takeaways From The Snapchat Redesign

8 Takeaways From The Snapchat Redesign

Although the motive for the update remains speculative, there are 8 factors I find interesting about the redesign that we can apply to our user experience...

Insight Bytes - March

Insight Bytes - March

When it comes to appliances, BTI has a deep understanding of the industry. With over 18 years experience in marketing for appliances, we've gathered a few tidbits of knowledge to share with our valued partner...

Web Design Trends For 2018

Web Design Trends For 2018

At BTI, we are always on the lookout for the next best thing in design, and we know that design trends often have roots in unconventional means. For example, how does a 2018 run way…

Insight Bytes - February

Insight Bytes - February

Is there a question you would like answered from the general public? Just a few questions that might help inform your broader research or help you formulate your strategic plan?   We asked 2,200 Canadians about…

Integrated Digital Marketing: Why It Is A Must For Businesses

Integrated Digital Marketing: Why It Is A Must For Businesses

To stay top of mind with consumers throughout their shopping journey - you need an integrated digital marketing strategy. Here, we highlight five reasons why ...

Digital Marketing Trends of 2018

Digital Marketing Trends of 2018

Now that we are settled in to 2018, we have been a-brewin' about what the big focus for marketing this year will be. We aren’t alone with this question. According to a survey taken by…

What Keeps Entrepreneurs Up At Night? Part 3: Managing Cash Flow

What Keeps Entrepreneurs Up At Night? Part 3: Managing Cash Flow

What does it take to be a small business owner? This is a question I have been asked many times over the past 25 years being an entrepreneur.

A New Year Message from Parveen...

A New Year Message from Parveen...

2017 was another incredible year here at BTI, filled with new adventures around every corner... Our little office-house has been bustling with energy all winter. To meet the changing and evolving needs of our client…

BTI's New Year's Resolutions

BTI's New Year's Resolutions

At BTI, we’re excited to kick off 2018 with our own set of resolutions ranging from self-improvement, personal growth, to health and fitness goals. Read on to see what we are committing to this year...

2017 Campaign Highlights

2017 Campaign Highlights

Take a look at some of BTI's most innovative and renowned campaigns from this past year...

Insight Bytes - January

Insight Bytes - January

Encouraging your customers to turn on your app's notifications permissions comes down to three opportunities...

Get Smart On Smart: Protecting Your Online Identity

Get Smart On Smart: Protecting Your Online Identity

Have you ever thought about how much of your personal data is being collected online and flowing between your smart devices? Find out how your information is being...

Self-Ordering Kiosks – The Secret Weapon For Success

Self-Ordering Kiosks – The Secret Weapon For Success

The Quick Service Restaurant (QSR) industry is known for its high competition, low success and low loyalty rate. Self-ordering technology is changing the game. Read on to learn how the industry is adapting.

Effective Digital Menu Board Design

Effective Digital Menu Board Design

Digital menu boards have quickly become the norm in any quick service restaurant. Take a stroll to your local food court and it will not be hard to find the bright LED screens that line the walls above the counter - but do they really matter?