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The BTI Manifesto

The BTI Manifesto

Connector - a person who aids another in achieving a goal. The Connectors at BTI share a common passion for connecting brands with people and people with brands. These are the values we live by. 

Our New Website Will Make Other Websites Question Their Website-ness

Our New Website Will Make Other Websites Question Their Website-ness

After many months of hard work, we have officially launched our new website! This website features state of the art design,...

Q&A With Executive Creative Director, Craig Markou

Q&A With Executive Creative Director, Craig Markou

Join us in welcoming Craig Markou to the BTI team as our Executive Creative Director!  Craig comes to us as an experienced Creative Director and...

Insight Bytes - May

Insight Bytes - May

Is there a question you would like answered by the general public? Just a few questions that might help inform your broader research or help you formulate your strategic plan? This month we're exploring the legalization of Cannabis in Canada...

Gender-Neutral Pronouns – Making Our Language More Inclusive

Gender-Neutral Pronouns – Making Our Language More Inclusive

With increased awareness and broader acceptance of people who identify as genderqueer, transgender, or gender-nonconforming, it’s about time...

How We're Celebrating Earth Day

How We're Celebrating Earth Day

Today is Earth Day! The team here at BTI does what we can to lower our impact on the environment. From only printing when necessary to composting our lunch scraps...

Net Neutrality

Net Neutrality

Net neutrality is the internet's guiding light. It is the principle that internet service providers must treat all data on the internet equally, and not discriminate or charge differently.

8 Takeaways From The Snapchat Redesign

8 Takeaways From The Snapchat Redesign

Although the motive for the update remains speculative, there are 8 factors I find interesting about the redesign that we can apply to our user experience...

Insight Bytes - March

Insight Bytes - March

When it comes to appliances, BTI has a deep understanding of the industry. With over 18 years experience in marketing for appliances, we've gathered a few tidbits of knowledge to share with our valued partner...

Web Design Trends For 2018

Web Design Trends For 2018

At BTI, we are always on the lookout for the next best thing in design, and we know that design trends often have roots in unconventional means. For example, how does a 2018 run way…

Insight Bytes - February

Insight Bytes - February

Is there a question you would like answered from the general public? Just a few questions that might help inform your broader research or help you formulate your strategic plan?   We asked 2,200 Canadians about…

Integrated Digital Marketing: Why It Is A Must For Businesses

Integrated Digital Marketing: Why It Is A Must For Businesses

To stay top of mind with consumers throughout their shopping journey - you need an integrated digital marketing strategy. Here, we highlight five reasons why ...

Digital Marketing Trends of 2018

Digital Marketing Trends of 2018

Now that we are settled in to 2018, we have been a-brewin' about what the big focus for marketing this year will be. We aren’t alone with this question. According to a survey taken by…

What Keeps Entrepreneurs Up At Night? Part 3: Managing Cash Flow

What Keeps Entrepreneurs Up At Night? Part 3: Managing Cash Flow

What does it take to be a small business owner? This is a question I have been asked many times over the past 25 years being an entrepreneur.

BTI's New Year's Resolutions

BTI's New Year's Resolutions

At BTI, we’re excited to kick off 2018 with our own set of resolutions ranging from self-improvement, personal growth, to health and fitness goals. Read on to see what we are committing to this year...

2017 Campaign Highlights

2017 Campaign Highlights

Take a look at some of BTI's most innovative and renowned campaigns from this past year...