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News from the Studio - March

News from the Studio - March

In the wake of a global pandemic caused by Covid-19, many businesses are moving swiftly to adapt to our new reality. For this month's News from the Studio - we thought it would be helpful to share how we are managing here at BTI: 

You Need a Responsive Logo

You Need a Responsive Logo

Today's logos need to work harder than ever before. They need to be flexible and able to adapt to the growing market of multiple smart devices, all that have varying screen sizes and resolutions. Not to mention the various locations logos will be shown.

What Keeps Entrepreneurs up at Night? Part 6: The Impact of Covid-19 on Business

What Keeps Entrepreneurs up at Night? Part 6: The Impact of Covid-19 on Business

It is a historical moment in time and a pivotal moment for brands – who will sink and who will swim?  What can businesses do to protect themselves and their partners?

The Conscious Consumer – Part 1

The Conscious Consumer – Part 1

At BTI, we know that the environment is the most pressing issue for brands trying to keep up with an increasingly conscious market.

News from the Studio - February

News from the Studio - February

Well, we survived the "longest month" of the year and it was a real doozy here at the BTI studio. 

TeamBTI 2020 Intentions

TeamBTI 2020 Intentions

What's #TeamBTI working on this year?

News from the Studio - January

News from the Studio - January

With the new year here in full swing, our Connectors in the Streetsville Studio are hard at work. Check out some of the most exciting ideas and initiatives coming out of our office this month, as we embrace 2020 with open minds and inspired hearts.

Pantone’s Colour of the Year 2020

Pantone’s Colour of the Year 2020

2020’s Colour of the Year is Pantone 19-4052 “Classic Blue”, according to the experts at Pantone Colour Institute.

The Great Digital Carbon Footprint

The Great Digital Carbon Footprint

What can be done to reduce the rising environmental impact of the rising energy required to run our lives?

News From The Studio: November

News From The Studio: November

Oh boy, we had a busy month! Join us as we recap some more memorable November moments from inside our Streetsville Studio. 

 

How To Make a Website That Doesn't Suck

How To Make a Website That Doesn't Suck

The BTI website is our own branded, living, breathing, work of art. A direct representation of our agency and core values, the site is constantly changing and evolving with our business.

Black Friday Mayhem

Black Friday Mayhem

Nothing stirs us up quite like walking through our local mall to experience the decked halls and Santa displays, mere hours after Halloween. While some might find this experience dreadful, others sincerely celebrate that the holiday season is upon us. 

BTI's 20th Anniversary: A Blast from the Past

BTI's 20th Anniversary: A Blast from the Past

On this occasion, as we reminisce, let us share with you some photos of our Connectors when they were 20
Insight Bytes August: Self Driving Cars

Insight Bytes August: Self Driving Cars

For September's edition of Insight Bytes, we asked Canadians from Coast to Coast, what they think about self-driving cars.

Micro-Moments: Moments that Truly Matter

Micro-Moments: Moments that Truly Matter

We turn to our phones with intent: to learn more. There are moments when we need answers, and we need them now. In 2015, Google labelled these moments as "Micro-Moments".

Logo File Formats, for the Confused Marketer

Logo File Formats, for the Confused Marketer

Unless you're a designer, chances are you've never really needed to understand the differences between AI, EPS, JPEG, PNG, and SVG. Curious? Join us for a crash course!