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Building Consumer Confidence

Building Consumer Confidence

Now that reopening is on the table, a lot of business are looking at the requirements and wondering how they can go above and beyond to provide a safe space for their employees and customers to return to.

Mastering the Art of Storytelling

Mastering the Art of Storytelling

Standing out and occupying consumer mind space by breaking through the clutter has always been a top priority in marketing and the number one challenge in advertising. With a constant influx of competing brand messages, how is a brand to be sure that its message will capture the attention of, and resonate with its target audience? 

News From The Studio - June

News From The Studio - June

Another month under wraps from home. At least this time, there is an end in sight. BTI is preparing to reopen our Studio and that has us all wondering what life will look like post-pandemic. For us, we are implementing and strengthening some new policies and thought we would share them in case they help you too.

Road to Racial Equality - Start with these 10 Action Items

Road to Racial Equality - Start with these 10 Action Items

My name is Parveen Dhupar. I am a brown man, born in India, raised in Canada since the age of seven, happily married to my wife Ritu for 27 years and a proud father to 2 boys, ages 23 and 21. I consider myself Canadian first and am proud of my ancestry.

100 People Who Care (From Home)

100 People Who Care (From Home)

100 People Who Care, began in 2015 as 100 Guys Who Care, Peel. The motive was to make an impact in the community where people could come together to raise $10,000 in a single night for one of three presenting charities.

The Brand Pivot

The Brand Pivot

We are living through a crisis some have called a defining point in human history. As uncertainty reigns through all facets of life as we know it - we must also acknowledge that the world does not stop turning.

Video Marketing 101: A Guide to Develop Engaging Content

Video Marketing 101: A Guide to Develop Engaging Content

Video is versatile and engaging platform which is easy to digest for consumers and offers shareability function across multiple platform, resulting in organic reach as well as a huge ROI.

News From The Studio - May

News From The Studio - May

This month we are getting comfortable working from home and really getting used to all of the technology that has become a part of our daily life (hello, Zoom). Since we are missing socializing and hanging out together - we decided to find a way to have some fun with what we got... 

News From The Studio - April

News From The Studio - April

This month we are finding our groove, working almost exclusively from home, but are also really looking forward to our next face-to-face team meeting. We have also launched ConnectedTogether.ca - our response to the COVID-19 pandemic. 

The Conscious Consumer - Part 2

The Conscious Consumer - Part 2

 Today, we are all dealing with COVID-19 and it has dramatically affected how and where we are spending our money. Not only are there significantly fewer options, but consumers are faced with a recurring moral dilemma–who do I want to support right now?  

Introducing Connected Together

Introducing Connected Together

Over the last few weeks, we have collectively experienced dramatic changes to the world as we know due to COVID-19. We know what life was like before the pandemic, but right now, no one is quite sure about what comes next. 

News from the Studio - March

News from the Studio - March

In the wake of a global pandemic caused by Covid-19, many businesses are moving swiftly to adapt to our new reality. For this month's News from the Studio - we thought it would be helpful to share how we are managing here at BTI: 

You Need a Responsive Logo

You Need a Responsive Logo

Today's logos need to work harder than ever before. They need to be flexible and able to adapt to the growing market of multiple smart devices, all that have varying screen sizes and resolutions. Not to mention the various locations logos will be shown.

What Keeps Entrepreneurs up at Night? Part 6: The Impact of Covid-19 on Business

What Keeps Entrepreneurs up at Night? Part 6: The Impact of Covid-19 on Business

It is a historical moment in time and a pivotal moment for brands – who will sink and who will swim?  What can businesses do to protect themselves and their partners?

The Conscious Consumer – Part 1

The Conscious Consumer – Part 1

At BTI, we know that the environment is the most pressing issue for brands trying to keep up with an increasingly conscious market.

News from the Studio - February

News from the Studio - February

Well, we survived the "longest month" of the year and it was a real doozy here at the BTI studio.