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News From The Studio - October

News From The Studio - October

According to Ontario Public Health - Trick or Treating is not recommended this year, and that sucks.

Black Friday in 2020

Black Friday in 2020

We know this year will be different for holiday marketing, but as marketers it is our responsibility, not to fear the unknown, but to look at the bigger picture to understand where we can fit into it. 

TikTok: Explained to People 21+

TikTok: Explained to People 21+

If you are like us, and you have been living under a rock for a good part of quarantine, you will have, at some point, come across some youngin’s filming themselves do a quick 30-second dance to what sounded like 2003 Shakira. 

News From the Studio - September

News From the Studio - September

September shaped up to be a busy month for Team BTI! Between a documentary feature, The V-Oscars, a new TikTok campaign, and more awards... 

Equity in Design

Equity in Design

We live in a world that has gone through an intense transformation in the year 2020. The global pandemic, civil unrest, and radical injustices have lead us to a tipping point...

What is a Content Strategy?

What is a Content Strategy?

A content strategy refers to the development of content in any type of media. A simple Google search will lead you to hundreds of different definitions and explanations—a testament to the indecisive nature of the term itself.

10 Signs It's Time for A Rebrand

10 Signs It's Time for A Rebrand

Your brand is your reputation in the marketplace, but how do you know when it is time or a refresh? Here are the top 10 signs it's time for a rebrand. 

Empathy In Marketing

Empathy In Marketing

How has the year 2020 impacted marketing messages and what can we learn from this unusual year? Find out what we think matters most here. 

News From The Studio - August

News From The Studio - August

What's team BTI been up to this month? Read on to learn about our summer highlights, our new Honey Hotel, and a recap from our latest People Who Give event. 

Team BTI Takes Home 6 Awards (so far)!

Team BTI Takes Home 6 Awards (so far)!

Summer of 2020 is dramatically different than any of the past summer seasons. With social distancing, wearing masks and less time with friends and family, spirits are definitely down, but there is one thing the marketing industry looks forward to no matter what - industry awards!

Breathe Through It (BTI) Yoga

Breathe Through It (BTI) Yoga

Ritu shares her journey from skeptic to certified yoga teacher and leader of BTI's lunchtime zen-sesh - Breathe Through It Yoga. 

News From The Studio -  July

News From The Studio - July

On Monday, July 6, Team BTI started our gradual return to the office. Our list of precautions preparing us for this return was meticulous, but we are happy to say that we now get to collaborate face-to-face in small teams at our Streetsville home. 

Building Consumer Confidence

Building Consumer Confidence

Now that reopening is on the table, a lot of business are looking at the requirements and wondering how they can go above and beyond to provide a safe space for their employees and customers to return to.

Mastering the Art of Storytelling

Mastering the Art of Storytelling

Standing out and occupying consumer mind space by breaking through the clutter has always been a top priority in marketing and the number one challenge in advertising. With a constant influx of competing brand messages, how is a brand to be sure that its message will capture the attention of, and resonate with its target audience? 

News From The Studio - June

News From The Studio - June

Another month under wraps from home. At least this time, there is an end in sight. BTI is preparing to reopen our Studio and that has us all wondering what life will look like post-pandemic. For us, we are implementing and strengthening some new policies and thought we would share them in case they help you too.

Road to Racial Equality - Start with these 10 Action Items

Road to Racial Equality - Start with these 10 Action Items

My name is Parveen Dhupar. I am a brown man, born in India, raised in Canada since the age of seven, happily married to my wife Ritu for 27 years and a proud father to 2 boys, ages 23 and 21. I consider myself Canadian first and am proud of my ancestry.