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What Keeps Entrepreneurs Up At Night? Part 4: Fear and Failure

What Keeps Entrepreneurs Up At Night? Part 4: Fear and Failure

In November of last year, I took a family trip to Arizona. I didn’t know it at the time, but I was in for a challenge that would physically translate the mental struggle entrepreneurs face with fear and failure when we decided to hike Camelback Mountain. 

Sonos Redesigns the Nadaq Bell

Sonos Redesigns the Nadaq Bell

To capture the attention of investors and tech enthusiasts, the premium speaker firm formed a partnership with the Nasdaq to permanently redesign the sound of the stock exchange’s opening bell.

Mississauga Agency, BTI Brand Innovations Expands To The US

Mississauga Agency, BTI Brand Innovations Expands To The US

Grab your Nexus card and pack your bags, BTI is officially extending its full-service creative and marketing offerings across the border.

Insight Bytes - July

Insight Bytes - July

As experts in the appliance industry, BTI is constantly asking consumers questions about their purchase decisions and attitudes about appliances. This month in our Ontario-wide survey, we asked if you were planning to buy an appliance in the next year.

Privacy Policy Updates & GDPR

Privacy Policy Updates & GDPR

Why did every mailing list you’ve ever signed up for decide to send you an “Updates to Our Privacy Policy” email all at the same time? Better yet, did you read the updates!? Probably not. But don’t fear, #TeamBTI is about to break it down for you.

It's That Time of Year Again...Award Season!

It's That Time of Year Again...Award Season!

BTI has always had an above-and-beyond standard of work, and this year has been no exception...

2SLGBTQ+ Consumers - The Most Undervalued Economy in the World?

2SLGBTQ+ Consumers - The Most Undervalued Economy in the World?

Coming off the cusp of the Toronto Pride Parade, it was obvious to us as marketers that a lot of brands get it...

100% Scientific Facts About Turning 50

100% Scientific Facts About Turning 50

This month our Chief Creative Officer, Parveen, and our Office Manager, Ritu are turning 50! To honour this milestone,...

BTI Summer Playlist

BTI Summer Playlist

To kick it off summer 2018 right, #teamBTI has compiled a list of our favourite summer tunes to share with our newsletter subscribers...

The BTI Manifesto

The BTI Manifesto

Connector - a person who aids another in achieving a goal. The Connectors at BTI share a common passion for connecting brands with people and people with brands. These are the values we live by. 

Our New Website Will Make Other Websites Question Their Website-ness

Our New Website Will Make Other Websites Question Their Website-ness

After many months of hard work, we have officially launched our new website! This website features state of the art design,...

Q&A With Executive Creative Director, Craig Markou

Q&A With Executive Creative Director, Craig Markou

Join us in welcoming Craig Markou to the BTI team as our Executive Creative Director!  Craig comes to us as an experienced Creative Director and...

Insight Bytes - May

Insight Bytes - May

Is there a question you would like answered by the general public? Just a few questions that might help inform your broader research or help you formulate your strategic plan? This month we're exploring the legalization of Cannabis in Canada...

Gender-Neutral Pronouns – Making Our Language More Inclusive

Gender-Neutral Pronouns – Making Our Language More Inclusive

With increased awareness and broader acceptance of people who identify as genderqueer, transgender, or gender-nonconforming, it’s about time...

How We're Celebrating Earth Day

How We're Celebrating Earth Day

Today is Earth Day! The team here at BTI does what we can to lower our impact on the environment. From only printing when necessary to composting our lunch scraps...

Net Neutrality

Net Neutrality

Net neutrality is the internet's guiding light. It is the principle that internet service providers must treat all data on the internet equally, and not discriminate or charge differently.