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Social Media Magic

Social Media Magic

If you’re a business trying to capture fresh eyes online, it might be time to consider creating a social media calendar. A social media calendar will keep your posts relevant, organized, and consistent, and is overall, the best way to generate a social media following

Content is King

Content is King

In the era of the internet, most people dedicate their attention to their phones. Billboards and tv ads aren’t enough on their own anymore, and as more brands understand this, they are allocating funds toward online content generation.

A Healthy 2019

A Healthy 2019

January is a month of resolutions and aspirations. We got our team together to talk about some of our health-related goals for the New Year. Here's what they had to say!

 

Email Marketing for the Future

Email Marketing for the Future

Email marketing might be one of the oldest forms of digital marketing, but still remains one of the most targeted, personal, and effective means of reaching over 3.7 billion potential customers.

#TeamBTI's Predictions for 2019

#TeamBTI's Predictions for 2019

It’s time to bid farewell to an amazing 2018. As we look forward to the new year, the team at BTI has used the science of both creativity and “unagi” to predict what we can expect in 2019.

Personalized Advertising: Follow the (Digital) Footprints

Personalized Advertising: Follow the (Digital) Footprints

Do consumers love it when advertisers already know what they’re looking for and serve up a related ad or does it just creep them out? At what point do advertisers cross a line?

Cannabis Marketing 2.0

Cannabis Marketing 2.0

Right now, there are dozens of brands competing for the cannabis consumer’s attention- but the industry is expecting a big shake-up. A culling of brands down to a handful of big players. So how does a cannabis brand survive the next few years?

Leveraging Social Media for the Holidays

Leveraging Social Media for the Holidays

As another holiday season quickly approaches, many retailers begin to ramp up promotional activity, ad spends, and public relations. The holidays are a hot season for retail.

Press Release: BTI Wins MBOT Business Excellence Award

Press Release: BTI Wins MBOT Business Excellence Award

On November 15th 2018, the “Connectors” from BTI Brand Innovations attended the annual Mississauga Board of Trade Awards of Excellence, and proudly took home the award for Small Business of the Year.

Insight Bytes November: Halal Marketing

Insight Bytes November: Halal Marketing

At BTI we strongly believe in the importance of reflecting on, and acknowledging diversity, and so, as part of understanding the importance of an expanding Muslim community, we did a quick omnibus survey on the market for halal foods.

BTI Zombie Watch: Final Press Release

BTI Zombie Watch: Final Press Release

Well, we did it. We made it through the night....well most of us.

Press Release: BTI Zombie Watch

Press Release: BTI Zombie Watch

Creative agency’s graveyard livestream safeguards against zombies. We all know the zombie apocalypse is coming we just don't know when....

A Case for Eco-Friendly Business: Global Warming vs. Green Marketers

A Case for Eco-Friendly Business: Global Warming vs. Green Marketers

Worldwide climate change is rampant and virtually unstoppable by any one person. However, if humanity collectively were to come together and...

InstaMarketing: “I did it for the ‘Gram'”

InstaMarketing: “I did it for the ‘Gram'”

Among the 1 billion active Instagram users each month, 80% of them follow at least one business. This tells us it’s a no-brainer that businesses today...

The Internet Saved Brick and Mortar

The Internet Saved Brick and Mortar

If you asked an entrepreneur what the future of retail looked like 10 years ago, they would tell you that ecommerce will eventually dominate the industry. This was once the case...

Netflix N' Chill with #TeamBTI

Netflix N' Chill with #TeamBTI

The team over at BTI is feeling the same way you are about this cold fall weather. We thought we'd offer up our best Netflix shows and movie recommendations for our readers to take advantage of this fall.