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BTI's 20th Anniversary: A Blast from the Past

BTI's 20th Anniversary: A Blast from the Past

On this occasion, as we reminisce, let us share with you some photos of our Connectors when they were 20
Insight Bytes August: Self Driving Cars

Insight Bytes August: Self Driving Cars

For September's edition of Insight Bytes, we asked Canadians from Coast to Coast, what they think about self-driving cars.

Micro-Moments: Moments that Truly Matter

Micro-Moments: Moments that Truly Matter

We turn to our phones with intent: to learn more. There are moments when we need answers, and we need them now. In 2015, Google labelled these moments as "Micro-Moments".

Logo File Formats, for the Confused Marketer

Logo File Formats, for the Confused Marketer

Unless you're a designer, chances are you've never really needed to understand the differences between AI, EPS, JPEG, PNG, and SVG. Curious? Join us for a crash course!

Logo Terminology: Explained

Logo Terminology: Explained

A logo is one of the most important investments a company or a brand can make. A logo can be considered the face of a company. Beyond its basic function of separating your brand from the competition, a logo acts as your brand’s foundation. 

March of the Machines: What do Canadians think of self-delivery drones?

March of the Machines: What do Canadians think of self-delivery drones?

Whether we're on board with it or not, technology is becoming autonomous or remotely controlled.  In this month's Insight Bytes, we will explore what Canadians think of remote-controlled delivery drones.

Avengers: Assemble (The Funds)

Avengers: Assemble (The Funds)

As one of the biggest movie franchises in history, the Marvel Cinematic Universe (MCU) is a marketing MONSTER. Over 22 films released in just over 10 years, the MCU has no intention of slowing down, and with each passing film release, we see more brands partner up to get in on the action.

#TeamBTI Takes Cuba 2019

#TeamBTI Takes Cuba 2019

Hola amigos! Last week the Connectors in our Streetsville studio packed up our bags and flew south for a few days of sun-drenched team bonding and a couple of drinks by the beach. Read on for some highlights!

A Data Revolution: The Future of Websites in a 5G World

A Data Revolution: The Future of Websites in a 5G World

In the year 2019, all things digital prioritize “mobile first”, but not for long. Digital trends are shifting from a heavy importance on mobile experiences, over to artificial intelligence (AI). This massive shift in trending technology will have major impacts on the future of web design. Let’s talk.

Capturing Brand Loyalty Through Design in 2019

Capturing Brand Loyalty Through Design in 2019

As we blast into the future, design tends to constantly evolve with the times, and our ability to generate loyalty is directly related to whether we can keep up. This stays true for print, digital, and environmental design.

BTI Wins Big!

BTI Wins Big!

Apart from the tolerable weather, family BBQs, and a whole lot of sunlight, every year our Canadian summers bring us one more thing to look forward to. Awards Season! Our team won big at the 2019 Hermes Awards, having bagged 3 Platinum and 2 Gold awards.

#Hashtags?

#Hashtags?

You may have seen some posts on your feed ending with a string of pound signs and generic phrases, and wondered what in the world it all means. These are hashtags

Volunteer Appreciation Month

Volunteer Appreciation Month

Volunteers are the foundation to any healthy community. Their selflessness and meaningful contributions to their communities should never go unnoticed, even more so during Volunteer Appreciation Month.

Insight Bytes Healthy Eating Part 3/3: Millennials

Insight Bytes Healthy Eating Part 3/3: Millennials

Every marketing conference, marketing blog, article, white paper, or analytics report centres around one common subject, Millennials. Are we over it yet? Ambitious, connected and constantly changing the world, what don’t we know about this somewhat overly-stereotyped generation?

Are You Listening?

Are You Listening?

Billions of people, half the Earth’s population, are constantly connected and engaging with one another through various social media channels and as a result, producing massive waves of unstructured data a.k.a, a goldmine for global brands. How do you get in on the action?

INSIGHT BYTES: What's Healthy Eating To You? (Part 2/3)

INSIGHT BYTES: What's Healthy Eating To You? (Part 2/3)

Keeping with BTI's 2019 theme of healthy eating, we asked Canadians about their eating habits. How will three different generations of Canadians: Gen X, Millenials and Xennials respond? Take a peek at the 2nd of 3 parts, What's Healthy Eating to You? - Insight Bytes, Generation X edition.