Every marketing conference, marketing blog, article, white paper, or analytics report centres around one common subject, Millennials. Are we over it yet? Ambitious, connected and constantly changing the world, what don’t we know about this somewhat overly-stereotyped generation?
Billions of people, half the Earth’s population, are constantly connected and engaging with one another through various social media channels and as a result, producing massive waves of unstructured data a.k.a, a goldmine for global brands. How do you get in on the action?
Keeping with BTI's 2019 theme of healthy eating, we asked Canadians about their eating habits. How will three different generations of Canadians: Gen X, Millenials and Xennials respond? Take a peek at the 2nd of 3 parts, What's Healthy Eating to You? - Insight Bytes, Generation X edition.
We've all sat through those tedious “active listening” workshops at work (nod your head knowingly and sit forward in your chair as you read this), but yet, we still have many conversations where we feel unheard. More so, many of us often still leave some conversations feeling they were a waste of time.
Massive paradigm shifts are occurring in how customers interact with businesses. Chatbots seem to be the next big thing in the customer engagement sphere.
In its commitment to end extreme poverty, Global Citizen is involved in a number of initiatives, involving girls and women, health, education, famine, sanitation, and much more.
Keeping with BTI's 2019 theme of healthy eating, we asked Canadians about their eating habits. How will three different generations of Canadians; Gen X, Millenials and Xennials, respond?
A clear winning medium in 2018 was video content. Video content is easy to follow, can be extremely engaging, and has the potential to be “snackable” in today’s age of infinite scrolling and short attention spans.
If you’re a business trying to capture fresh eyes online, it might be time to consider creating a social media calendar. A social media calendar will keep your posts relevant, organized, and consistent, and is overall, the best way to generate a social media following
In the era of the internet, most people dedicate their attention to their phones. Billboards and tv ads aren’t enough on their own anymore, and as more brands understand this, they are allocating funds toward online content generation.
January is a month of resolutions and aspirations. We got our team together to talk about some of our health-related goals for the New Year. Here's what they had to say!
Email marketing might be one of the oldest forms of digital marketing, but still remains one of the most targeted, personal, and effective means of reaching over 3.7 billion potential customers.
It’s time to bid farewell to an amazing 2018. As we look forward to the new year, the team at BTI has used the science of both creativity and “unagi” to predict what we can expect in 2019.
Do consumers love it when advertisers already know what they’re looking for and serve up a related ad or does it just creep them out? At what point do advertisers cross a line?
Right now, there are dozens of brands competing for the cannabis consumer’s attention- but the industry is expecting a big shake-up. A culling of brands down to a handful of big players. So how does a cannabis brand survive the next few years?
As another holiday season quickly approaches, many retailers begin to ramp up promotional activity, ad spends, and public relations. The holidays are a hot season for retail.