Over the last few weeks, we have collectively experienced dramatic changes to the world as we know due to COVID-19. We know what life was like before the pandemic, but right now, no one is quite sure about what comes next.
In the wake of a global pandemic caused by Covid-19, many businesses are moving swiftly to adapt to our new reality. For this month's News from the Studio - we thought it would be helpful to share how we are managing here at BTI:
Today's logos need to work harder than ever before. They need to be flexible and able to adapt to the growing market of multiple smart devices, all that have varying screen sizes and resolutions. Not to mention the various locations logos will be shown.
It is a historical moment in time and a pivotal moment for brands – who will sink and who will swim? What can businesses do to protect themselves and their partners?
At BTI, we know that the environment is the most pressing issue for brands trying to keep up with an increasingly conscious market.
Well, we survived the "longest month" of the year and it was a real doozy here at the BTI studio.
What's #TeamBTI working on this year?
With the new year here in full swing, our Connectors in the Streetsville Studio are hard at work. Check out some of the most exciting ideas and initiatives coming out of our office this month, as we embrace 2020 with open minds and inspired hearts.
2020’s Colour of the Year is Pantone 19-4052 “Classic Blue”, according to the experts at Pantone Colour Institute.
What can be done to reduce the rising environmental impact of the rising energy required to run our lives?
Oh boy, we had a busy month! Join us as we recap some more memorable November moments from inside our Streetsville Studio.
The BTI website is our own branded, living, breathing, work of art. A direct representation of our agency and core values, the site is constantly changing and evolving with our business.
Nothing stirs us up quite like walking through our local mall to experience the decked halls and Santa displays, mere hours after Halloween. While some might find this experience dreadful, others sincerely celebrate that the holiday season is upon us.
For September's edition of Insight Bytes, we asked Canadians from Coast to Coast, what they think about self-driving cars.
We turn to our phones with intent: to learn more. There are moments when we need answers, and we need them now. In 2015, Google labelled these moments as "Micro-Moments".