A whole year has passed since the WHO declared COVID-19 a pandemic. Hundreds of millions of lives changed since then, and one of the biggest transitions that came almost over-night, was our workforce shifting from in-person to online virtual platforms.
In a world of likes, comments, shares, engagements, and reactions. How do you really measure success for social media campaigns?
For this month's 'News From the Studio' and in the spirit of New Year reflections - we wrote a note to our pre-pandemic selves. As we acknowledge a year of COVID-19 and its impact on all of us individually, as well as the world around us - what would you say?
What does the latest update from Apple mean for marketers? Here's a hint, Facebook isn't happy about it.
For team BTI, January means lots of reflection on the previous year, and what a year it was.
Every year Pantone's experts comb the globe for new colour influences to make a prediction about the colours that will define the year ahead.
While our city enters another round of lockdowns, we wanted to continue our mission to spread love and happiness. This month we are sharing our beloved behind-the-scenes members of the team - our pets!
The Covid-19 pandemic has already dominated much of the year, so it is no surprise that it is also impacting the holiday season.
On November 29, 2020, the Federal Court of Canada passed new legislature regarding website accessibility for persons with disabilities.
According to Ontario Public Health - Trick or Treating is not recommended this year, and that sucks.
We know this year will be different for holiday marketing, but as marketers it is our responsibility, not to fear the unknown, but to look at the bigger picture to understand where we can fit into it.
If you are like us, and you have been living under a rock for a good part of quarantine, you will have, at some point, come across some youngin’s filming themselves do a quick 30-second dance to what sounded like 2003 Shakira.
September shaped up to be a busy month for Team BTI! Between a documentary feature, The V-Oscars, a new TikTok campaign, and more awards...
We live in a world that has gone through an intense transformation in the year 2020. The global pandemic, civil unrest, and radical injustices have lead us to a tipping point...
A content strategy refers to the development of content in any type of media. A simple Google search will lead you to hundreds of different definitions and explanations—a testament to the indecisive nature of the term itself.
Your brand is your reputation in the marketplace, but how do you know when it is time or a refresh? Here are the top 10 signs it's time for a rebrand.