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Training in a Virtual World

Training in a Virtual World

A whole year has passed since the WHO declared COVID-19 a pandemic. Hundreds of millions of lives changed since then, and one of the biggest transitions that came almost over-night, was our workforce shifting from in-person to online virtual platforms.

Social Media Metrics That Matter

Social Media Metrics That Matter

In a world of likes, comments, shares, engagements, and reactions. How do you really measure success for social media campaigns?

News From the Studio - February

News From the Studio - February

For this month's 'News From the Studio' and in the spirit of New Year reflections - we wrote a note to our pre-pandemic selves. As we acknowledge a year of COVID-19 and its impact on all of us individually, as well as the world around us - what would you say?

What Apple iOS 14 Means for Marketing

What Apple iOS 14 Means for Marketing

What does the latest update from Apple mean for marketers? Here's a hint, Facebook isn't happy about it.

News From The Studio - January

News From The Studio - January

For team BTI, January means lots of reflection on the previous year, and what a year it was.

Pantone's Colour of the Year 2021

Pantone's Colour of the Year 2021

Every year Pantone's experts comb the globe for new colour influences to make a prediction about the colours that will define the year ahead.

News From The Studio - November

News From The Studio - November

While our city enters another round of lockdowns, we wanted to continue our mission to spread love and happiness. This month we are sharing our beloved behind-the-scenes members of the team - our pets! 

Holiday Marketing  in 2020

Holiday Marketing in 2020

The Covid-19 pandemic has already dominated much of the year, so it is no surprise that it is also impacting the holiday season.

Accessibility in Design

Accessibility in Design

On November 29, 2020, the Federal Court of Canada passed new legislature regarding website accessibility for persons with disabilities.

News From The Studio - October

News From The Studio - October

According to Ontario Public Health - Trick or Treating is not recommended this year, and that sucks.

Black Friday in 2020

Black Friday in 2020

We know this year will be different for holiday marketing, but as marketers it is our responsibility, not to fear the unknown, but to look at the bigger picture to understand where we can fit into it. 

TikTok: Explained to People 21+

TikTok: Explained to People 21+

If you are like us, and you have been living under a rock for a good part of quarantine, you will have, at some point, come across some youngin’s filming themselves do a quick 30-second dance to what sounded like 2003 Shakira. 

News From the Studio - September

News From the Studio - September

September shaped up to be a busy month for Team BTI! Between a documentary feature, The V-Oscars, a new TikTok campaign, and more awards... 

Equity in Design

Equity in Design

We live in a world that has gone through an intense transformation in the year 2020. The global pandemic, civil unrest, and radical injustices have lead us to a tipping point...

What is a Content Strategy?

What is a Content Strategy?

A content strategy refers to the development of content in any type of media. A simple Google search will lead you to hundreds of different definitions and explanations—a testament to the indecisive nature of the term itself.

10 Signs It's Time for A Rebrand

10 Signs It's Time for A Rebrand

Your brand is your reputation in the marketplace, but how do you know when it is time or a refresh? Here are the top 10 signs it's time for a rebrand.