A clear winning medium in 2018 was video content. Video content is easy to follow, can be extremely engaging, and has the potential to be “snackable” in today’s age of infinite scrolling and short attention spans.
If you’re a business trying to capture fresh eyes online, it might be time to consider creating a social media calendar. A social media calendar will keep your posts relevant, organized, and consistent, and is overall, the best way to generate a social media following
In the era of the internet, most people dedicate their attention to their phones. Billboards and tv ads aren’t enough on their own anymore, and as more brands understand this, they are allocating funds toward online content generation.
January is a month of resolutions and aspirations. We got our team together to talk about some of our health-related goals for the New Year. Here's what they had to say!
Email marketing might be one of the oldest forms of digital marketing, but still remains one of the most targeted, personal, and effective means of reaching over 3.7 billion potential customers.
It’s time to bid farewell to an amazing 2018. As we look forward to the new year, the team at BTI has used the science of both creativity and “unagi” to predict what we can expect in 2019.
Do consumers love it when advertisers already know what they’re looking for and serve up a related ad or does it just creep them out? At what point do advertisers cross a line?
Right now, there are dozens of brands competing for the cannabis consumer’s attention- but the industry is expecting a big shake-up. A culling of brands down to a handful of big players. So how does a cannabis brand survive the next few years?
As another holiday season quickly approaches, many retailers begin to ramp up promotional activity, ad spends, and public relations. The holidays are a hot season for retail.
On November 15th 2018, the “Connectors” from BTI Brand Innovations attended the annual Mississauga Board of Trade Awards of Excellence, and proudly took home the award for Small Business of the Year.
At BTI we strongly believe in the importance of reflecting on, and acknowledging diversity, and so, as part of understanding the importance of an expanding Muslim community, we did a quick omnibus survey on the market for halal foods.
Well, we did it. We made it through the night....well most of us.
Creative agency’s graveyard livestream safeguards against zombies. We all know the zombie apocalypse is coming we just don't know when....
Worldwide climate change is rampant and virtually unstoppable by any one person. However, if humanity collectively were to come together and...
Among the 1 billion active Instagram users each month, 80% of them follow at least one business. This tells us it’s a no-brainer that businesses today...
If you asked an entrepreneur what the future of retail looked like 10 years ago, they would tell you that ecommerce will eventually dominate the industry. This was once the case...