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The World when BTI was Created

The World when BTI was Created

It's amazing to think about how much the world around us has changed since BTI's Inception in 1999....

Case Study: Paris Fashion Getaway Contest

Case Study: Paris Fashion Getaway Contest

Building off the exciting launch of Cashmere UltraLuxe and existing fashion-focused branding, BTI was challenged to conceptualize, design and execute an in-store promotion, helping to garner customer excitement...

ALS Ice Bucket Challenge - Why You Gave $100 to an Organization You Knew Nothing About

ALS Ice Bucket Challenge - Why You Gave $100 to an Organization You Knew Nothing About

If you have had any involvement in social media over the last 3 months, then chances are that you've willingly had a bucket of ice water dumped on...

Video Content - The Future of Online Marketing

Video Content - The Future of Online Marketing

What do Super Bowl ads, grumpy cat, rick-rolling, cats, laughing babies, the Old Spice guy, more cats and celebrity wardrobe malfunctions have in common? Not only the fact...

The Creative Process Defined

The Creative Process Defined

All successful businesses follow certain processes to ensure consistent results and ultimately success....

Case Study: Red Rain Packaging Redesign

Case Study: Red Rain Packaging Redesign

To stand out on shelf in the over-saturated energy drink market targeting a younger demographic, Cott Beverages enlisted the help of BTI Brand Innovations to redesign the Red...

BTI After Hours

BTI After Hours

After a hard days work, BTI's members spend the evening pursuing their passions and interests. Hobbies bring you joy, increase your eye for detail, keep your mind sharp...

BTI am Canadian!

BTI am Canadian!

Among the family barbecues and fireworks of Canada Day, we at BTI couldn't help but feel patriotic with how much our country has accomplished over the last 147...

Case Study: The Maytag Store

Case Study: The Maytag Store

The Maytag Store, one of Canada's favourite appliance stores, specializes in the sale of Whirlpool, Maytag, KitchenAid and Jenn-Air appliances across the province. In a competitive marketplace with...

Want to Dramatically Increase Online Sales?

Want to Dramatically Increase Online Sales?

Are you wondering why your e-commerce website is not generating your desired sales? Or are you looking to build an e-commerce site in the near future? These are...

Extra! Extra! Read All About It: The Changing Face of Newspaper in Canada

Extra! Extra! Read All About It: The Changing Face of Newspaper in Canada

Extra! Extra! Read all about it! With the first daily newspaper concept dating all the way back to 69 B.C., it is surprising that other than Gutenberg inventing...

Case Study: Canada Beef Inc. Rebranding

Case Study: Canada Beef Inc. Rebranding

Canada Beef Inc. is an independent national beef cattle marketing, promotion and research organization. They market Canadian beef as the premium beef product of choice for both domestic...

BTI Design 101 (Part 3): Shape and Layout

BTI Design 101 (Part 3): Shape and Layout

Over the past 2 months, we have explored the impact of colour and typography in design, and this month we will end off our series by discussing the...

BTI Design 101 (Part 2): Typography

BTI Design 101 (Part 2): Typography

Last month we published part 1 of our 3 part series, BTI Design 101, which discussed the impact that colour has on design. This month we will explore...

2084: Big Data is Watching You

2084: Big Data is Watching You

Based on the technologies we are seeing being developed today, these are BTI’s prediction for the marketing world in 2084....

Case Study: FormularyKits.ca

Case Study: FormularyKits.ca

Innovators understand other innovators. When deciding to develop and launch Canada's first online, comprehensive communication portal for the pharmaceutical industry, PIVINA Consulting teamed up with BTI Brand Innovations...