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Inspiration Through The Lens

Inspiration Through The Lens

While the two mediums (graphic design and photography) go hand in hand, the challenges that one faces in each are quite different....

Making the Web Accessible for the Hearing and Visually Impaired

Making the Web Accessible for the Hearing and Visually Impaired

Global Accessibility Awareness Day (GAAD) is a community-driven organization and the brainchild of Joe Devon, a web developer based in Los Angeles, and Jennison Asuncion, a Toronto-based accessibility...

Case Study: Creating a Brand Strategy for Whirlpool® Water Filters

Case Study: Creating a Brand Strategy for Whirlpool® Water Filters

Perhaps you have a filtered water dispenser that is built into your refrigerator. Do you, like many, ignore the ‘change your water filter’ indicator? Also, do you know which...

QR Codes - Dead or Alive?

QR Codes - Dead or Alive?

At BTI, we frequently come across different opinions about QR codes and their effectiveness. So, we decided to gather known industry insights to shed some light on this...

How To Create An Animated GIF

How To Create An Animated GIF

This tutorial is a simple way to create an animated GIF using multiple images in Photoshop CS6. The purpose of this technique is to create an illusion of...

Case Study: Increase Sales Through Effective Roadshows

Case Study: Increase Sales Through Effective Roadshows

Goal: Arm the retail sales associates with product knowledge so they can sell more Whirlpool® products with confidence!...

Is "Hey" an Effective Email Subject Line?

Is "Hey" an Effective Email Subject Line?

There is a lot of industry research conducted on improving the effectiveness of email campaigns. BTI Brand Innovations stays on top of the latest trends so we can...

Taking Notes On A Laptop vs. Pen And Paper

Taking Notes On A Laptop vs. Pen And Paper

Over the last few years I have been amazed at how many people prefer to take notes on a laptop versus using a pen and paper. More and...

5 Keys to Writing Engaging Content

5 Keys to Writing Engaging Content

In a world of ‘instant content’ and millions of messages, writing engaging content has never been more of a challenge. Here are a few keys to keep your...

Case Study: Youth Without Shelter - Raising Awareness for a Good Cause

Case Study: Youth Without Shelter - Raising Awareness for a Good Cause

BTI Brand Innovations has always made it a point to contribute our time and talent to local charities and organizations, as we believe in giving back time and...

Lacking Industry Metrics for Integrated Campaigns

Lacking Industry Metrics for Integrated Campaigns

Have you run integrated campaigns and been challenged by your executives to compare your results to industry benchmarks? You’ve probably noticed that this industry data is close to...

Responsive Web Design: Does Your Website ‘Fit’ In?

Responsive Web Design: Does Your Website ‘Fit’ In?

Lately, you may have heard the catchphrase: ‘Responsive Web Design’ (RWD). (We’ve actually written about it before as well). So just what does this term mean and what...

The Power of Peer Influence – Word of Mouth Remains the Biggest Influencer in the Purchasing Cycle

The Power of Peer Influence – Word of Mouth Remains the Biggest Influencer in the Purchasing Cycle

When it comes to making purchasing decisions, it is no surprise that we as consumers are influenced by people that we know and interact with....

Case Study: Integrated Campaign Increases Social Media Traction for Teriyaki Experience

Case Study: Integrated Campaign Increases Social Media Traction for Teriyaki Experience

When Teriyaki Experience called upon us to help increase their Social Media traction, we welcomed the challenge by conceiving an engaging campaign focused on customer loyalty and appreciation...

Best Buy is the Newest Amazon Showroom – How can a Retailer Battle “Showrooming”?

Best Buy is the Newest Amazon Showroom – How can a Retailer Battle “Showrooming”?

Showrooming has been an increasing trend resulting in loss of sales for brick and mortar retailers. It is closely tied to growth in the use of smartphone proliferation...

Case Study: Integrated campaign brings affresh™ appliance cleaners to life for new customers

Case Study: Integrated campaign brings affresh™ appliance cleaners to life for new customers

When one of our clients, affresh™ appliance cleaners (owned by Whirlpool Canada), wanted to increase brand awareness and product trials for a relatively new brand, BTI launched an...