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Case Study: Teriyaki Experience - Rice Noodle Typhoon Bowl

Case Study: Teriyaki Experience - Rice Noodle Typhoon Bowl

Teriyaki Experience wanted to launch and promote a new Thai-inspired meal, and because they are a Japanese chain, one of the main challenges they faced was to name...

BTI Design 101 (Part 1): Colour

BTI Design 101 (Part 1): Colour

I like to break down graphic design into these 3 components: colour, typography, and shape/layout, and when used effectively they create a design that is unique, impactful and...

What Every Marketer Should Know About Canada's Anti-Spam Legislation

What Every Marketer Should Know About Canada's Anti-Spam Legislation

Canada's Anti-Spam Legislation (CASL), was passed in December 2010 and is effective July 1, 2014. The new law, Bill C-28: Fighting Internet and Wireless Spam Act (FISA), establishes...

The Social Media Problem

The Social Media Problem

Is there really a problem with social media marketing? Do you question whether the time, money and effort you put into social media nurturing is worth it? Here's...

Case Study: Whirlpool/Home Depot Brand Launch

Case Study: Whirlpool/Home Depot Brand Launch

BTI was asked to assist with the launch of Whirlpool Appliances within Home Depot stores. With so many appliance brands to choose from, Whirlpool Canada needed to ensure...

EUREKA!

EUREKA!

We all have those places which nurture our creativity and help bring us to that "EUREKA!" moment. Where are you when creativity strikes and those great ideas come...

12 Ways to Strengthen Your Brand Messaging

12 Ways to Strengthen Your Brand Messaging

Do you want your brand messaging to cut through the clutter and stand out in the mind of the consumer? Here are some of our tips on how...

Case Study: SIR Corp - Bringing Something Different to the Table

Case Study: SIR Corp - Bringing Something Different to the Table

Service Inspired Restaurants (SIR Corp.) recognized that it was time to revamp its brand identity in order to resonate with guests, employees, and investors that they have something...

Exploring Psychology: What Does Doodling Do?

Exploring Psychology: What Does Doodling Do?

Are you a doodler? Do you know what's behind doodling? Read on!...

A Picture Is Worth A Thousand Words - The Creative Inspiration Behind Our BTI Crest

A Picture Is Worth A Thousand Words - The Creative Inspiration Behind Our BTI Crest

Earlier this year, a client approached us with a unique request: to design a family crest for him. During our time researching the history, context, and symbology behind...

The Value of Customer Loyalty

The Value of Customer Loyalty

Does your company need a loyalty program? Absolutely. There is no question that loyalty programs are an integral part of the new marketing landscape, and a key to...

Case Study: Cashmere UltraLuxe - 360 Degree Launch Execution

Case Study: Cashmere UltraLuxe - 360 Degree Launch Execution

When launching their softest, most luxurious bathroom tissue ever, Kruger Products LP knew that they'd need to make a big impact. With high expectations for Cashmere UltraLuxe, Kruger...

'Tis the Season of Giving! - BTI Gives Back 2013

'Tis the Season of Giving! - BTI Gives Back 2013

The Holiday season reminds us of how much we have to be thankful for in our lives; friends, family, peace, food, shelter and so much more. In...

When You Eat, They Eat!

When You Eat, They Eat!

In the highly competitive and saturated market offering daily deals, TangoTab launched a new business model with the help of BTI Brand Innovations in 2010. While offering restaurant...

Media + Creative: Better Together

Media + Creative: Better Together

Remember when media planning and buying was all about gut reaction, or historical preferences? Or simply choosing the vendors that took you out to the best "Mad Men"...

BTI Builds a Lead Generation Program for Real Estate Investing

BTI Builds a Lead Generation Program for Real Estate Investing

The Condo Store (TCS) is a successful real estate broker, marketing and selling over $19 Billion in Real Estate representing the sales of tens of thousands of units...