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Lacking Industry Metrics for Integrated Campaigns

Lacking Industry Metrics for Integrated Campaigns

Have you run integrated campaigns and been challenged by your executives to compare your results to industry benchmarks? You’ve probably noticed that this industry data is close to...

Responsive Web Design: Does Your Website ‘Fit’ In?

Responsive Web Design: Does Your Website ‘Fit’ In?

Lately, you may have heard the catchphrase: ‘Responsive Web Design’ (RWD). (We’ve actually written about it before as well). So just what does this term mean and what...

The Power of Peer Influence – Word of Mouth Remains the Biggest Influencer in the Purchasing Cycle

The Power of Peer Influence – Word of Mouth Remains the Biggest Influencer in the Purchasing Cycle

When it comes to making purchasing decisions, it is no surprise that we as consumers are influenced by people that we know and interact with....

Case Study: Integrated Campaign Increases Social Media Traction for Teriyaki Experience

Case Study: Integrated Campaign Increases Social Media Traction for Teriyaki Experience

When Teriyaki Experience called upon us to help increase their Social Media traction, we welcomed the challenge by conceiving an engaging campaign focused on customer loyalty and appreciation...

Best Buy is the Newest Amazon Showroom – How can a Retailer Battle “Showrooming”?

Best Buy is the Newest Amazon Showroom – How can a Retailer Battle “Showrooming”?

Showrooming has been an increasing trend resulting in loss of sales for brick and mortar retailers. It is closely tied to growth in the use of smartphone proliferation...

Case Study: Integrated campaign brings affresh™ appliance cleaners to life for new customers

Case Study: Integrated campaign brings affresh™ appliance cleaners to life for new customers

When one of our clients, affresh™ appliance cleaners (owned by Whirlpool Canada), wanted to increase brand awareness and product trials for a relatively new brand, BTI launched an...

Sparks and Solutions: From First to Final

Sparks and Solutions: From First to Final

When taking a moment to look back on the work that we do here at BTI, I try to recall that moment that the idea was sparked in...

The Importance of the Project Brief & Project Planning

The Importance of the Project Brief & Project Planning

Many inexperienced marketers and designers often wonder why projects don’t turn out the way they (or the client) anticipated. It is crucial that project objectives, expectations and deliverables...

Project Management: Point of Differentiation

Project Management: Point of Differentiation

In a day of highly saturated industries and über-competitive everything, identifying a solid point of differentiation is crucial for any organization. Within the realms of marketing and creative...

Facebook ‘Likes’ Mean Business for Your Brand

Facebook ‘Likes’ Mean Business for Your Brand

Market researchers, Lab42, posted results of a study today, in infographic form, reinforcing the importance of a brand’s Facebook page. The data has it: the majority of customers...

Using CMYK Channels to Create Textured Type

Using CMYK Channels to Create Textured Type

The following is my technique for superimposing words onto a textured background in Photoshop....

Create a Custom Twitter Header Image

Create a Custom Twitter Header Image

Twitter announced today the addition of a header image, like Facebook’s Timeline image, to its users’ profiles. Much like Facebook’s Timeline image, a Twitter user’s profile image remains...

The BTI Blog Takes on a New Look

The BTI Blog Takes on a New Look

The BTI Blog has just re-launched with a brand new look and feel!...

Facebook lets Brands Target their Posts

Facebook lets Brands Target their Posts

Facebook has started to rollout a new service as reported by Inside Facebook’s Brittany Darwell. Facebook will now allow Page admins to target their posts based on age,...

Facebook Email Comes to the Masses

Facebook Email Comes to the Masses

Facebook continues to update their platform. This time around, Facebook has officially launched user email addresses with the Facebook domain. You may have also heard that you may...

Know Your Web: A Responsive Place to Be

Know Your Web: A Responsive Place to Be

There has been a big term making the rounds and stirring up some pretty significant buzz as of late when it comes to web design. What exactly is responsive...