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3 Key Questions To Ask Before Developing An App For Your Business

3 Key Questions To Ask Before Developing An App For Your Business

As we all know, content marketing, customer engagement and internet browsing is quickly "going mobile". There is no second guessing the impact of mobile media as smartphone and...

Poster Designs that Will Thrill and Horrify!

Poster Designs that Will Thrill and Horrify!

October, and more specifically Halloween, is one of my favourite times of the year. It's a great time to admire the dark and grim side of things, including...

Case Study: Flawless Execution Leads to Inc. 5000's Fastest Growing Company Award

Case Study: Flawless Execution Leads to Inc. 5000's Fastest Growing Company Award

BTI is very fortunate to have great clients who continue to trust their brand's communication and launch to BTI. When one of our past clients asked us to...

Case Study: Rebranding DRIcore Subfloor

Case Study: Rebranding DRIcore Subfloor

DRIcore Sublfoor brand reached out to BTI for a complete rebranding to appeal more to consumers rather than just professionals. The previous branding carried a hard, industrial look,...

What Makes for an Awesome QR Campaign?

What Makes for an Awesome QR Campaign?

Since our article a couple of months ago showed the QR codes are alive and well, we wanted to showcase some effective QR based campaigns as well as...

Why Do You Need Food Photography

Why Do You Need Food Photography

Photography is an important element to creating an impact with whatever it is you are marketing. Consumers experience first through sight and then are prompted to react according...

Which Content Management System is Best for Your Business?

Which Content Management System is Best for Your Business?

As website content management systems become more available through open source platforms, choosing a CMS for your website can be a challenging task....

How do Agencies Add Value to Website Development?

How do Agencies Add Value to Website Development?

So you're ready to launch a new or upgraded website and you?re contemplating hiring either a web developer or a fully integrated marketing agency. How do you compare...

Case Study: Customized Online Event Management for Roadshows

Case Study: Customized Online Event Management for Roadshows

For many years, Whirlpool USA had been training retail sales associates and manually tracking their registrations & attendance for training sessions. They wanted to automate their training and...

Increase Engagement Through Augmented Reality

Increase Engagement Through Augmented Reality

Augmented Reality (AR) is the latest sci-fi technology to enter our lives. The basic idea of AR is to bring additional context (augment content in the form of...

Case Study: Online Sales More than Double Within 2 Months of Site Launch

Case Study: Online Sales More than Double Within 2 Months of Site Launch

When Solutions Stores with 14 locations in Ontario, Canada wanted to improve their website to increase traffic and sales, they approached BTI Brand Innovations to refresh their online...

Inspiration Through The Lens

Inspiration Through The Lens

While the two mediums (graphic design and photography) go hand in hand, the challenges that one faces in each are quite different....

Making the Web Accessible for the Hearing and Visually Impaired

Making the Web Accessible for the Hearing and Visually Impaired

Global Accessibility Awareness Day (GAAD) is a community-driven organization and the brainchild of Joe Devon, a web developer based in Los Angeles, and Jennison Asuncion, a Toronto-based accessibility...

Case Study: Creating a Brand Strategy for Whirlpool® Water Filters

Case Study: Creating a Brand Strategy for Whirlpool® Water Filters

Perhaps you have a filtered water dispenser that is built into your refrigerator. Do you, like many, ignore the ‘change your water filter’ indicator? Also, do you know which...

QR Codes - Dead or Alive?

QR Codes - Dead or Alive?

At BTI, we frequently come across different opinions about QR codes and their effectiveness. So, we decided to gather known industry insights to shed some light on this...

How To Create An Animated GIF

How To Create An Animated GIF

This tutorial is a simple way to create an animated GIF using multiple images in Photoshop CS6. The purpose of this technique is to create an illusion of...