Empathy In Marketing
How has the year 2020 impacted marketing messages and what can we learn from this unusual year? Find out what we think matters most here.
How has the year 2020 impacted marketing messages and what can we learn from this unusual year? Find out what we think matters most here.
What's team BTI been up to this month? Read on to learn about our summer highlights, our new Honey Hotel, and a recap from our latest People Who Give event.
Summer of 2020 is dramatically different than any of the past summer seasons. With social distancing, wearing masks and less time with friends and family, spirits are definitely down, but there is one thing the marketing industry looks forward to no matter what - industry awards!
Ritu shares her journey from skeptic to certified yoga teacher and leader of BTI's lunchtime zen-sesh - Breathe Through It Yoga.
On Monday, July 6, Team BTI started our gradual return to the office. Our list of precautions preparing us for this return was meticulous, but we are happy to say that we now get to collaborate face-to-face in small teams at our Streetsville home.
Now that reopening is on the table, a lot of business are looking at the requirements and wondering how they can go above and beyond to provide a safe space for their employees and customers to return to.
Standing out and occupying consumer mind space by breaking through the clutter has always been a top priority in marketing and the number one challenge in advertising. With a constant influx of competing brand messages, how is a brand to be sure that its message will capture the attention of, and resonate with its target audience?
Another month under wraps from home. At least this time, there is an end in sight. BTI is preparing to reopen our Studio and that has us all wondering what life will look like post-pandemic. For us, we are implementing and strengthening some new policies and thought we would share them in case they help you too.
My name is Parveen Dhupar. I am a brown man, born in India, raised in Canada since the age of seven, happily married to my wife Ritu for 27 years and a proud father to 2 boys, ages 23 and 21. I consider myself Canadian first and am proud of my ancestry.
100 People Who Care, began in 2015 as 100 Guys Who Care, Peel. The motive was to make an impact in the community where people could come together to raise $10,000 in a single night for one of three presenting charities.
We are living through a crisis some have called a defining point in human history. As uncertainty reigns through all facets of life as we know it - we must also acknowledge that the world does not stop turning.
Video is versatile and engaging platform which is easy to digest for consumers and offers shareability function across multiple platform, resulting in organic reach as well as a huge ROI.
This month we are getting comfortable working from home and really getting used to all of the technology that has become a part of our daily life (hello, Zoom). Since we are missing socializing and hanging out together - we decided to find a way to have some fun with what we got...
This month we are finding our groove, working almost exclusively from home, but are also really looking forward to our next face-to-face team meeting. We have also launched ConnectedTogether.ca - our response to the COVID-19 pandemic.
Today, we are all dealing with COVID-19 and it has dramatically affected how and where we are spending our money. Not only are there significantly fewer options, but consumers are faced with a recurring moral dilemma–who do I want to support right now?
Over the last few weeks, we have collectively experienced dramatic changes to the world as we know due to COVID-19. We know what life was like before the pandemic, but right now, no one is quite sure about what comes next.