Holiday Marketing in 2020
The Covid-19 pandemic has already dominated much of the year, so it is no surprise that it is also impacting the holiday season.
The Covid-19 pandemic has already dominated much of the year, so it is no surprise that it is also impacting the holiday season.
On November 29, 2020, the Federal Court of Canada passed new legislature regarding website accessibility for persons with disabilities.
According to Ontario Public Health - Trick or Treating is not recommended this year, and that sucks.
We know this year will be different for holiday marketing, but as marketers it is our responsibility, not to fear the unknown, but to look at the bigger picture to understand where we can fit into it.
If you are like us, and you have been living under a rock for a good part of quarantine, you will have, at some point, come across some youngin’s filming themselves do a quick 30-second dance to what sounded like 2003 Shakira.
September shaped up to be a busy month for Team BTI! Between a documentary feature, The V-Oscars, a new TikTok campaign, and more awards...
We live in a world that has gone through an intense transformation in the year 2020. The global pandemic, civil unrest, and radical injustices have lead us to a tipping point...
A content strategy refers to the development of content in any type of media. A simple Google search will lead you to hundreds of different definitions and explanations—a testament to the indecisive nature of the term itself.
Your brand is your reputation in the marketplace, but how do you know when it is time or a refresh? Here are the top 10 signs it's time for a rebrand.
How has the year 2020 impacted marketing messages and what can we learn from this unusual year? Find out what we think matters most here.
What's team BTI been up to this month? Read on to learn about our summer highlights, our new Honey Hotel, and a recap from our latest People Who Give event.
Summer of 2020 is dramatically different than any of the past summer seasons. With social distancing, wearing masks and less time with friends and family, spirits are definitely down, but there is one thing the marketing industry looks forward to no matter what - industry awards!
Ritu shares her journey from skeptic to certified yoga teacher and leader of BTI's lunchtime zen-sesh - Breathe Through It Yoga.
On Monday, July 6, Team BTI started our gradual return to the office. Our list of precautions preparing us for this return was meticulous, but we are happy to say that we now get to collaborate face-to-face in small teams at our Streetsville home.
Now that reopening is on the table, a lot of business are looking at the requirements and wondering how they can go above and beyond to provide a safe space for their employees and customers to return to.
Standing out and occupying consumer mind space by breaking through the clutter has always been a top priority in marketing and the number one challenge in advertising. With a constant influx of competing brand messages, how is a brand to be sure that its message will capture the attention of, and resonate with its target audience?