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What Keeps Entrepreneurs up at Night? Part 6: The Impact of Covid-19 on Business

What Keeps Entrepreneurs up at Night? Part 6: The Impact of Covid-19 on Business

It is a historical moment in time and a pivotal moment for brands – who will sink and who will swim?  What can businesses do to protect themselves and their partners?

The Conscious Consumer – Part 1

The Conscious Consumer – Part 1

At BTI, we know that the environment is the most pressing issue for brands trying to keep up with an increasingly conscious market.

News from the Studio - February

News from the Studio - February

Well, we survived the "longest month" of the year and it was a real doozy here at the BTI studio. 

TeamBTI 2020 Intentions

TeamBTI 2020 Intentions

What's #TeamBTI working on this year?

News from the Studio - January

News from the Studio - January

With the new year here in full swing, our Connectors in the Streetsville Studio are hard at work. Check out some of the most exciting ideas and initiatives coming out of our office this month, as we embrace 2020 with open minds and inspired hearts.

Pantone’s Colour of the Year 2020

Pantone’s Colour of the Year 2020

2020’s Colour of the Year is Pantone 19-4052 “Classic Blue”, according to the experts at Pantone Colour Institute.

The Great Digital Carbon Footprint

The Great Digital Carbon Footprint

What can be done to reduce the rising environmental impact of the rising energy required to run our lives?

News From The Studio: November

News From The Studio: November

Oh boy, we had a busy month! Join us as we recap some more memorable November moments from inside our Streetsville Studio. 

 

How To Make a Website That Doesn't Suck

How To Make a Website That Doesn't Suck

The BTI website is our own branded, living, breathing, work of art. A direct representation of our agency and core values, the site is constantly changing and evolving with our business.

Black Friday Mayhem

Black Friday Mayhem

Nothing stirs us up quite like walking through our local mall to experience the decked halls and Santa displays, mere hours after Halloween. While some might find this experience dreadful, others sincerely celebrate that the holiday season is upon us. 

BTI's 20th Anniversary: A Blast from the Past

BTI's 20th Anniversary: A Blast from the Past

On this occasion, as we reminisce, let us share with you some photos of our Connectors when they were 20
Insight Bytes August: Self Driving Cars

Insight Bytes August: Self Driving Cars

For September's edition of Insight Bytes, we asked Canadians from Coast to Coast, what they think about self-driving cars.

Micro-Moments: Moments that Truly Matter

Micro-Moments: Moments that Truly Matter

We turn to our phones with intent: to learn more. There are moments when we need answers, and we need them now. In 2015, Google labelled these moments as "Micro-Moments".

Logo File Formats, for the Confused Marketer

Logo File Formats, for the Confused Marketer

Unless you're a designer, chances are you've never really needed to understand the differences between AI, EPS, JPEG, PNG, and SVG. Curious? Join us for a crash course!

Logo Terminology: Explained

Logo Terminology: Explained

A logo is one of the most important investments a company or a brand can make. A logo can be considered the face of a company. Beyond its basic function of separating your brand from the competition, a logo acts as your brand’s foundation. 

March of the Machines: What do Canadians think of self-delivery drones?

March of the Machines: What do Canadians think of self-delivery drones?

Whether we're on board with it or not, technology is becoming autonomous or remotely controlled.  In this month's Insight Bytes, we will explore what Canadians think of remote-controlled delivery drones.