100 People Who Care, began in 2015 as 100 Guys Who Care, Peel. The motive was to make an impact in the community where people could come together to raise $10,000 in a single night for one of three presenting charities.
We are living through a crisis some have called a defining point in human history. As uncertainty reigns through all facets of life as we know it - we must also acknowledge that the world does not stop turning.
Video is versatile and engaging platform which is easy to digest for consumers and offers shareability function across multiple platform, resulting in organic reach as well as a huge ROI.
This month we are getting comfortable working from home and really getting used to all of the technology that has become a part of our daily life (hello, Zoom). Since we are missing socializing and hanging out together - we decided to find a way to have some fun with what we got...
This month we are finding our groove, working almost exclusively from home, but are also really looking forward to our next face-to-face team meeting. We have also launched ConnectedTogether.ca - our response to the COVID-19 pandemic.
Today, we are all dealing with COVID-19 and it has dramatically affected how and where we are spending our money. Not only are there significantly fewer options, but consumers are faced with a recurring moral dilemma–who do I want to support right now?
Over the last few weeks, we have collectively experienced dramatic changes to the world as we know due to COVID-19. We know what life was like before the pandemic, but right now, no one is quite sure about what comes next.
In the wake of a global pandemic caused by Covid-19, many businesses are moving swiftly to adapt to our new reality. For this month's News from the Studio - we thought it would be helpful to share how we are managing here at BTI:
Today's logos need to work harder than ever before. They need to be flexible and able to adapt to the growing market of multiple smart devices, all that have varying screen sizes and resolutions. Not to mention the various locations logos will be shown.
It is a historical moment in time and a pivotal moment for brands – who will sink and who will swim? What can businesses do to protect themselves and their partners?
At BTI, we know that the environment is the most pressing issue for brands trying to keep up with an increasingly conscious market.
Well, we survived the "longest month" of the year and it was a real doozy here at the BTI studio.
What's #TeamBTI working on this year?
With the new year here in full swing, our Connectors in the Streetsville Studio are hard at work. Check out some of the most exciting ideas and initiatives coming out of our office this month, as we embrace 2020 with open minds and inspired hearts.
2020’s Colour of the Year is Pantone 19-4052 “Classic Blue”, according to the experts at Pantone Colour Institute.
What can be done to reduce the rising environmental impact of the rising energy required to run our lives?