Gender-Neutral Pronouns – Making Our Language More Inclusive
With increased awareness and broader acceptance of people who identify as genderqueer, transgender, or gender-nonconforming, it’s about time...
With increased awareness and broader acceptance of people who identify as genderqueer, transgender, or gender-nonconforming, it’s about time...
Today is Earth Day! The team here at BTI does what we can to lower our impact on the environment. From only printing when necessary to composting our lunch scraps...
Net neutrality is the internet's guiding light. It is the principle that internet service providers must treat all data on the internet equally, and not discriminate or charge differently.
Although the motive for the update remains speculative, there are 8 factors I find interesting about the redesign that we can apply to our user experience...
When it comes to appliances, BTI has a deep understanding of the industry. With over 18 years experience in marketing for appliances, we've gathered a few tidbits of knowledge to share with our valued partner...
At BTI, we are always on the lookout for the next best thing in design, and we know that design trends often have roots in unconventional means. For example, how does a 2018 run way…
Is there a question you would like answered from the general public? Just a few questions that might help inform your broader research or help you formulate your strategic plan? We asked 2,200 Canadians about…
To stay top of mind with consumers throughout their shopping journey - you need an integrated digital marketing strategy. Here, we highlight five reasons why ...
Now that we are settled in to 2018, we have been a-brewin' about what the big focus for marketing this year will be. We aren’t alone with this question. According to a survey taken by…
What does it take to be a small business owner? This is a question I have been asked many times over the past 25 years being an entrepreneur.
Take a look at some of BTI's most innovative and renowned campaigns from this past year...
2017 was another incredible year here at BTI, filled with new adventures around every corner... Our little office-house has been bustling with energy all winter. To meet the changing and evolving needs of our client…
At BTI, we’re excited to kick off 2018 with our own set of resolutions ranging from self-improvement, personal growth, to health and fitness goals. Read on to see what we are committing to this year...
Encouraging your customers to turn on your app's notifications permissions comes down to three opportunities...
Have you ever thought about how much of your personal data is being collected online and flowing between your smart devices? Find out how your information is being...
The Quick Service Restaurant (QSR) industry is known for its high competition, low success and low loyalty rate. Self-ordering technology is changing the game. Read on to learn how the industry is adapting.