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Are Printed Flyers A Waste Of Paper?

Are Printed Flyers A Waste Of Paper?

The digital revolution is taking the marketing industry by storm and in response, some companies have abandoned traditional tactics like the printed flyer all together.  But is this the right choice? Who reads flyers these days anyway? The answer might surprise you. 

Q&A With Our Chief Insights Officer, Sheryl Johnson

Q&A With Our Chief Insights Officer, Sheryl Johnson

Join us in welcoming Sheryl Johnson to the BTI team as our Chief Insights Officer. Learn more about her and what exactly a CIO is in this fun Q&A! 

Canada's Anti-Spam Legislation is Here!

Canada's Anti-Spam Legislation is Here!

Since its introduction in 2014, Canada’s Anti-Spam Legislation (CASL) has had marketers jumping through hoops...

WeChat: Why China's Largest Social Network Matters In Canada

WeChat: Why China's Largest Social Network Matters In Canada

You may consider yourself savvy with social media, but what if we told you there's a social media platform out there that outranks Instagram, Twitter, SnapChat and Pinterest - and you've probably never even heard of it? 

Canada 150: Patriotic Marketing That Made A Mark [Video]

Canada 150: Patriotic Marketing That Made A Mark [Video]

For marketers, this milestone birthday was an opportunity to remind Canadians why their brand matters by leveraging our feelings of patriotism...

We Would Like to Thank the Academy...

We Would Like to Thank the Academy...

BTI Brand Innovations takes home awards for app development, branding and creative ideas at this year's Summit International Awards

Rebranding Mississauga's Living Arts Centre

Rebranding Mississauga's Living Arts Centre

Mississauga's Living Arts Centre celebrates their 20th anniversary, unveiling their new BTI designed logo....

How Are You Celebrating #Canada150?

How Are You Celebrating #Canada150?

As our nation celebrates a milestone anniversary, this Canada Day will be bigger than ever! If you are looking for some great ideas for how to spend your...

What Keeps Entrepreneurs Up At Night? Part 1: Attracting Great Talent

What Keeps Entrepreneurs Up At Night? Part 1: Attracting Great Talent

Attracting great talent can weigh heavily on the mind of an entrepreneur. Parveen Dhupar shares some of the ways he has found success....

Website Design: Professional vs. DIY

Website Design: Professional vs. DIY

There are many tools which allow you to build your own website for dirt cheap, but as the old adage goes “you get what you pay for”. Find...

Emergence of the Chatbots

Emergence of the Chatbots

Chatbots are refined and sophisticated marketing tools that “humanize” a brand’s communication with its consumers and make it more efficient, effective and engaging....

RSAs – The Missing Link

RSAs – The Missing Link

Knowing how much customers value the opinions and depend on the knowledge of the RSAs, turning an RSA into brand advocates might just be the key to connecting...

2017 April Fools & Fails

2017 April Fools & Fails

April 1st is a great opportunity for brands to relax, have fun and show their cheeky side to their fans and customers. Here's our list of the top...

Does Your Brand Need A Style Guide?

Does Your Brand Need A Style Guide?

When it comes to building a successful brand - one that is memorable, recognizable and, ultimately, smashable - one of the keys is communicating to customers with consistency...

BTI Wins Multiple Hermes Creative Awards!

BTI Wins Multiple Hermes Creative Awards!

Staying true to our mission of creating work which is not only creatively stimulating, but delivers on business results, BTI kicked off the award season by bagging 2...

SEO Made Easy

SEO Made Easy

You probably hear about it all the time: "You need to improve your SEO", but what is SEO, and how do you go about improving it?...