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Lazeez: United In Taste

Lazeez: United In Taste

How BTI helped to turn a quick serve shawarma shop into a national franchise. 

Digital Marketing For Restaurants In 5 Steps

Digital Marketing For Restaurants In 5 Steps

Beyond the world-class dining experience your guests have come to expect, what can restaurant owners do to win at online marketing? Here are 5 steps for consideration when taking your brand online: 

Are Printed Flyers A Waste Of Paper?

Are Printed Flyers A Waste Of Paper?

The digital revolution is taking the marketing industry by storm and in response, some companies have abandoned traditional tactics like the printed flyer all together.  But is this the right choice? Who reads flyers these days anyway? The answer might surprise you. 

Q&A With Our Chief Insights Officer, Sheryl Johnson

Q&A With Our Chief Insights Officer, Sheryl Johnson

Join us in welcoming Sheryl Johnson to the BTI team as our Chief Insights Officer. Learn more about her and what exactly a CIO is in this fun Q&A! 

Maybe You Should Get A DAM System!

Maybe You Should Get A DAM System!

A digital asset management system isn’t as simple as putting all of a company’s files on a shared drive and calling it a day. It’s more of a marketing tool that enables employees and business…

Canada 150: Patriotic Marketing That Made A Mark [Video]

Canada 150: Patriotic Marketing That Made A Mark [Video]

For marketers, this milestone birthday was an opportunity to remind Canadians why their brand matters by leveraging our feelings of patriotism...

WeChat: Why China's Largest Social Network Matters In Canada

WeChat: Why China's Largest Social Network Matters In Canada

You may consider yourself savvy with social media, but what if we told you there's a social media platform out there that outranks Instagram, Twitter, SnapChat and Pinterest - and you've probably never even heard of it? 

We Would Like to Thank the Academy...

We Would Like to Thank the Academy...

BTI Brand Innovations takes home awards for app development, branding and creative ideas at this year's Summit International Awards

Canada's Anti-Spam Legislation is Here!

Canada's Anti-Spam Legislation is Here!

Since its introduction in 2014, Canada’s Anti-Spam Legislation (CASL) has had marketers jumping through hoops...

Rebranding Mississauga's Living Arts Centre

Rebranding Mississauga's Living Arts Centre

Mississauga's Living Arts Centre celebrates their 20th anniversary, unveiling their new BTI designed logo....

What Keeps Entrepreneurs Up At Night? Part 1: Attracting Great Talent

What Keeps Entrepreneurs Up At Night? Part 1: Attracting Great Talent

Attracting great talent can weigh heavily on the mind of an entrepreneur. Parveen Dhupar shares some of the ways he has found success....

How Are You Celebrating #Canada150?

How Are You Celebrating #Canada150?

As our nation celebrates a milestone anniversary, this Canada Day will be bigger than ever! If you are looking for some great ideas for how to spend your...

Website Design: Professional vs. DIY

Website Design: Professional vs. DIY

There are many tools which allow you to build your own website for dirt cheap, but as the old adage goes “you get what you pay for”. Find...

Emergence of the Chatbots

Emergence of the Chatbots

Chatbots are refined and sophisticated marketing tools that “humanize” a brand’s communication with its consumers and make it more efficient, effective and engaging....

RSAs – The Missing Link

RSAs – The Missing Link

Knowing how much customers value the opinions and depend on the knowledge of the RSAs, turning an RSA into brand advocates might just be the key to connecting...

Does Your Brand Need A Style Guide?

Does Your Brand Need A Style Guide?

When it comes to building a successful brand - one that is memorable, recognizable and, ultimately, smashable - one of the keys is communicating to customers with consistency...