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How Are You Celebrating #Canada150?

How Are You Celebrating #Canada150?

As our nation celebrates a milestone anniversary, this Canada Day will be bigger than ever! If you are looking for some great ideas for how to spend your...

What Keeps Entrepreneurs Up At Night? Part 1: Attracting Great Talent

What Keeps Entrepreneurs Up At Night? Part 1: Attracting Great Talent

Attracting great talent can weigh heavily on the mind of an entrepreneur. Parveen Dhupar shares some of the ways he has found success....

Website Design: Professional vs. DIY

Website Design: Professional vs. DIY

There are many tools which allow you to build your own website for dirt cheap, but as the old adage goes “you get what you pay for”. Find...

RSAs – The Missing Link

RSAs – The Missing Link

Knowing how much customers value the opinions and depend on the knowledge of the RSAs, turning an RSA into brand advocates might just be the key to connecting...

Emergence of the Chatbots

Emergence of the Chatbots

Chatbots are refined and sophisticated marketing tools that “humanize” a brand’s communication with its consumers and make it more efficient, effective and engaging....

2017 April Fools & Fails

2017 April Fools & Fails

April 1st is a great opportunity for brands to relax, have fun and show their cheeky side to their fans and customers. Here's our list of the top...

BTI Wins Multiple Hermes Creative Awards!

BTI Wins Multiple Hermes Creative Awards!

Staying true to our mission of creating work which is not only creatively stimulating, but delivers on business results, BTI kicked off the award season by bagging 2...

Does Your Brand Need A Style Guide?

Does Your Brand Need A Style Guide?

When it comes to building a successful brand - one that is memorable, recognizable and, ultimately, smashable - one of the keys is communicating to customers with consistency...

Colours and Cultures

Colours and Cultures

Every country and culture associates symbolic values to different colours. An inappropriate use of colour can be perceived as offensive for certain communities....

The Secret to Site Success

The Secret to Site Success

With so many designers, agencies, templates and tools for website design, you can’t help but ask yourself “what’s the difference?”. Let's find out....

SEO Made Easy

SEO Made Easy

You probably hear about it all the time: "You need to improve your SEO", but what is SEO, and how do you go about improving it?...

Maytag: Style, Soul & Substance

Maytag: Style, Soul & Substance

Maytag is a trusted brand with a reputation for building strong, durable and hardworking appliances. But in order to grow, they realized they needed to up the ante...

Dynamic Content: Making Big Data Work For Your Website

Dynamic Content: Making Big Data Work For Your Website

Have you heard of dynamic website content? This evolving technology is about revolutionizing the online experience for users, leading to higher conversions for businesses!...

Effective Package Design for 'Disruptors'

Effective Package Design for 'Disruptors'

Disruptive products step outside the norm and, in markets that are saturated, can carve out an innovative niche for themselves. When it comes to packaged goods that are...

Memories of 2016: A Social Media Yearbook

Memories of 2016: A Social Media Yearbook

Social media marketing has come long way since it took the world by storm. From beginning as a trend, it has become an essential part of a consumer’s...

Head-To-Head: Digital vs. Creative Agency

Head-To-Head: Digital vs. Creative Agency

You need a new website. Or maybe you require a great online marketing campaign. Perhaps you want a company to manage your social media presence. You've probably asked...