The digital revolution is taking the marketing industry by storm and in response, some companies have abandoned traditional tactics like the printed flyer all together. But is this the right choice? Who reads flyers these days anyway? The answer might surprise you.
Join us in welcoming Sheryl Johnson to the BTI team as our Chief Insights Officer. Learn more about her and what exactly a CIO is in this fun Q&A!
Since its introduction in 2014, Canada’s Anti-Spam Legislation (CASL) has had marketers jumping through hoops...
You may consider yourself savvy with social media, but what if we told you there's a social media platform out there that outranks Instagram, Twitter, SnapChat and Pinterest - and you've probably never even heard of it?
![Canada 150: Patriotic Marketing That Made A Mark [Video]](https://www.btibrandinnovations.com/sites/default/files/blog/featured-images/post-JULY_canada_day.jpg)
For marketers, this milestone birthday was an opportunity to remind Canadians why their brand matters by leveraging our feelings of patriotism...
BTI Brand Innovations takes home awards for app development, branding and creative ideas at this year's Summit International Awards
Mississauga's Living Arts Centre celebrates their 20th anniversary, unveiling their new BTI designed logo....
As our nation celebrates a milestone anniversary, this Canada Day will be bigger than ever! If you are looking for some great ideas for how to spend your...
Attracting great talent can weigh heavily on the mind of an entrepreneur. Parveen Dhupar shares some of the ways he has found success....
There are many tools which allow you to build your own website for dirt cheap, but as the old adage goes “you get what you pay for”. Find...
Chatbots are refined and sophisticated marketing tools that “humanize” a brand’s communication with its consumers and make it more efficient, effective and engaging....
Knowing how much customers value the opinions and depend on the knowledge of the RSAs, turning an RSA into brand advocates might just be the key to connecting...
April 1st is a great opportunity for brands to relax, have fun and show their cheeky side to their fans and customers. Here's our list of the top...
When it comes to building a successful brand - one that is memorable, recognizable and, ultimately, smashable - one of the keys is communicating to customers with consistency...
Staying true to our mission of creating work which is not only creatively stimulating, but delivers on business results, BTI kicked off the award season by bagging 2...
You probably hear about it all the time: "You need to improve your SEO", but what is SEO, and how do you go about improving it?...