Gain marketing insights, consumer behaviour trends and creative inspiration from team BTI
Newsletter Signup
Newsletter Sign-up
Subscribe to our newsletter to gain marketing insights, consumer behaviour trends and creative inspiration.

*By clicking the submit button, you agree to receive newsletters and informational emails from BTI Brand Innovations.

Print for Dummies

Print for Dummies

Have you ever sat with a print quote and asked yourself “what's the difference between 'offset' and 'digital' printing, or 'spot colours' and 'process'"? Let us educate you...

Marketing Academy: How to Allocate an Effective Marketing Budget

Marketing Academy: How to Allocate an Effective Marketing Budget

How much should a business spend on marketing? This can be a difficult question to answer, especially for small businesses and entrepreneurs. These are the factors you must...

Case Study: Branding Chaska - Indian Street Food Obsession

Case Study: Branding Chaska - Indian Street Food Obsession

CHASKA, a new quick service restaurant in Mississauga is looking to give customers a fresh take on Indian street food favourites. See how we help develop the brand...

Case Study: Helping Change The Way People Donate To Food Banks [Infographics]

Case Study: Helping Change The Way People Donate To Food Banks [Infographics]

Working closely with the Eden team, BTI developed the “Think Outside the Can” campaign which aimed to educate individual and corporate donors about the advantages of financial donations....

Case Study: India Rainbow - An In-Depth Exploration of The Rebranding Process

Case Study: India Rainbow - An In-Depth Exploration of The Rebranding Process

Despite India rainbow's wider audience, growth had stagnated, which was a major deterrent to their future expansion plans. They decided that it was time to refresh the brand...

Introducing Web Toaster: Your Small Business Digital Marketing Solution!

Introducing Web Toaster: Your Small Business Digital Marketing Solution!

BTI understands the difficulty in maintaining a great online presence, which competes against big industry players, while also staying within limited budgets. Introducing Web Toaster: a new digital...

Pokémon Go: The Future Began 20 Years Ago

Pokémon Go: The Future Began 20 Years Ago

With over 30 million downloads, Pokémon Go is now the biggest mobile game in US history. How can app developers and marketers learn from this viral sensation to...

Evolving International Students into Lifelong Brand Loyalists

Evolving International Students into Lifelong Brand Loyalists

International Students are one segment of the population which is often neglected by brands; however, it is showing an incredible amount of growth and potential and should not...

David Vs. Goliath: Helping Cott Pop Make a Splash in a Saturated Market

David Vs. Goliath: Helping Cott Pop Make a Splash in a Saturated Market

At a time when the beverage industry was going through a massive shift, Cott challenged BTI to help ‘Refresh’ the brand image of its value soft drink brand...

Is It Time For a Facelift? - 10 Reasons Why You Should Update Your Website

Is It Time For a Facelift? - 10 Reasons Why You Should Update Your Website

Updating your site isn’t just a facelift, it means updating everything inside and out: your brand, relevance, and security. Stay ahead of the competition and find out why...

BTI Brand Innovations Puts New Focus on Ethnic Marketing

BTI Brand Innovations Puts New Focus on Ethnic Marketing

Over the next 20 years the Canadian Chinese population will increase by almost 80%, and the South Asian population will more than double! Find out how BTI offers...

Complex Technology. Simple Solution.

Complex Technology. Simple Solution.

Imagine a product which measures your brain signals using 7 finely calibrated sensors. It detects whether your mind is active, calm, or neutral and then translates those signals...

Hotspots: Targeting Immigrant Communities

Hotspots: Targeting Immigrant Communities

  Canada’s ethnic build up will increase another notch, with the Liberal government planning to bring in 300,000 immigrants in 2016 - The highest ever in Canadian history! It's...

Introducing The Smashables

Introducing The Smashables

'The Smashables', sound like a superhero team with destructive super powers. 2016 is the year of super heroes, from Avengers to Justice League. However, this blog is not...

No Sweat: Modern Car Buyers Want a Different Dealership Experience

No Sweat: Modern Car Buyers Want a Different Dealership Experience

Easy, comfortable & stress-free. See how we helped two Mississauga auto dealerships communicate a their unique customer experience....

The Elephant in the Room - Ethnic Marketing and Why it Matters

The Elephant in the Room - Ethnic Marketing and Why it Matters

Yes, there is an elephant in the room. Most of us tend to ignore it. We think that it's about time that we, as marketers acknowledge the presence...