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Does Your Brand Need A Style Guide?

Does Your Brand Need A Style Guide?

When it comes to building a successful brand - one that is memorable, recognizable and, ultimately, smashable - one of the keys is communicating to customers with consistency...

2017 April Fools & Fails

2017 April Fools & Fails

April 1st is a great opportunity for brands to relax, have fun and show their cheeky side to their fans and customers. Here's our list of the top...

Colours and Cultures

Colours and Cultures

Every country and culture associates symbolic values to different colours. An inappropriate use of colour can be perceived as offensive for certain communities....

The Secret to Site Success

The Secret to Site Success

With so many designers, agencies, templates and tools for website design, you can’t help but ask yourself “what’s the difference?”. Let's find out....

SEO Made Easy

SEO Made Easy

You probably hear about it all the time: "You need to improve your SEO", but what is SEO, and how do you go about improving it?...

Effective Package Design for 'Disruptors'

Effective Package Design for 'Disruptors'

Disruptive products step outside the norm and, in markets that are saturated, can carve out an innovative niche for themselves. When it comes to packaged goods that are...

Maytag: Style, Soul & Substance

Maytag: Style, Soul & Substance

Maytag is a trusted brand with a reputation for building strong, durable and hardworking appliances. But in order to grow, they realized they needed to up the ante...

Dynamic Content: Making Big Data Work For Your Website

Dynamic Content: Making Big Data Work For Your Website

Have you heard of dynamic website content? This evolving technology is about revolutionizing the online experience for users, leading to higher conversions for businesses!...

WHAT KIND OF DAY IS IT GOING TO BE?

WHAT KIND OF DAY IS IT GOING TO BE?

Every workplace develops its own culture and rituals, and here at BTI our's comes from the simple question we are asked each morning, and how it relates to...

Head-To-Head: Digital vs. Creative Agency

Head-To-Head: Digital vs. Creative Agency

You need a new website. Or maybe you require a great online marketing campaign. Perhaps you want a company to manage your social media presence. You've probably asked...

Memories of 2016: A Social Media Yearbook

Memories of 2016: A Social Media Yearbook

Social media marketing has come long way since it took the world by storm. From beginning as a trend, it has become an essential part of a consumer’s...

CHASKA: Realizing A Street Food Obsession

CHASKA: Realizing A Street Food Obsession

Chaska, a restaurant serving up the fresh flavours of Indian street food, opened its doors this past September. With help from BTI, the new concept realizes the vision...

BTI Nominated For 2 MBOT Awards

BTI Nominated For 2 MBOT Awards

BTI was honoured to be nominated within 2 very meaningful categories for the Mississauga Board of Trade 2016 Business Awards of Excellence....

Good Things Come In Small URLs

Good Things Come In Small URLs

In case you missed our previous email, we have changed our email addresses! Update your contact list here....

Ho Ho Ho… Happy Diwali!!

Ho Ho Ho… Happy Diwali!!

Simply putting a lamp (diya) and writing something in Hindi does not make an effective piece of communication for Diwali. Brands need to integrate their products into this...

Halloween Ads: The Good, The Bad, & The Ugly

Halloween Ads: The Good, The Bad, & The Ugly

In the spirit of Halloween, we decided to create a Trick or Treat list which showcases the good, the bad, and the ugly side of ads which tried...