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Case Study: Octopus Software - Product Launch Beats Out The Competition

Case Study: Octopus Software - Product Launch Beats Out The Competition

TriNetra Systems wanted to launch a new software as a service called Octopus, helping insurance companies improve their business planning process....

In Conversation with Parveen Dhupar

In Conversation with Parveen Dhupar

As BTI celebrates our 15 year anniversary we step into the mind of Parveen Dhupar, our founder and fearless leader, to discover what his vision was when BTI...

Case Study: Paris Fashion Getaway Contest

Case Study: Paris Fashion Getaway Contest

Building off the exciting launch of Cashmere UltraLuxe and existing fashion-focused branding, BTI was challenged to conceptualize, design and execute an in-store promotion, helping to garner customer excitement...

Case Study: Red Rain Packaging Redesign

Case Study: Red Rain Packaging Redesign

To stand out on shelf in the over-saturated energy drink market targeting a younger demographic, Cott Beverages enlisted the help of BTI Brand Innovations to redesign the Red...

Case Study: The Maytag Store

Case Study: The Maytag Store

The Maytag Store, one of Canada's favourite appliance stores, specializes in the sale of Whirlpool, Maytag, KitchenAid and Jenn-Air appliances across the province. In a competitive marketplace with...

Case Study: Canada Beef Inc. Rebranding

Case Study: Canada Beef Inc. Rebranding

Canada Beef Inc. is an independent national beef cattle marketing, promotion and research organization. They market Canadian beef as the premium beef product of choice for both domestic...

Case Study: FormularyKits.ca

Case Study: FormularyKits.ca

Innovators understand other innovators. When deciding to develop and launch Canada's first online, comprehensive communication portal for the pharmaceutical industry, PIVINA Consulting teamed up with BTI Brand Innovations...

Case Study: Teriyaki Experience - Rice Noodle Typhoon Bowl

Case Study: Teriyaki Experience - Rice Noodle Typhoon Bowl

Teriyaki Experience wanted to launch and promote a new Thai-inspired meal, and because they are a Japanese chain, one of the main challenges they faced was to name...

Case Study: Whirlpool/Home Depot Brand Launch

Case Study: Whirlpool/Home Depot Brand Launch

BTI was asked to assist with the launch of Whirlpool Appliances within Home Depot stores. With so many appliance brands to choose from, Whirlpool Canada needed to ensure...

Case Study: SIR Corp - Bringing Something Different to the Table

Case Study: SIR Corp - Bringing Something Different to the Table

Service Inspired Restaurants (SIR Corp.) recognized that it was time to revamp its brand identity in order to resonate with guests, employees, and investors that they have something...

Case Study: Cashmere UltraLuxe - 360 Degree Launch Execution

Case Study: Cashmere UltraLuxe - 360 Degree Launch Execution

When launching their softest, most luxurious bathroom tissue ever, Kruger Products LP knew that they'd need to make a big impact. With high expectations for Cashmere UltraLuxe, Kruger...

Case Study: Flawless Execution Leads to Inc. 5000's Fastest Growing Company Award

Case Study: Flawless Execution Leads to Inc. 5000's Fastest Growing Company Award

BTI is very fortunate to have great clients who continue to trust their brand's communication and launch to BTI. When one of our past clients asked us to...

Case Study: Rebranding DRIcore Subfloor

Case Study: Rebranding DRIcore Subfloor

DRIcore Sublfoor brand reached out to BTI for a complete rebranding to appeal more to consumers rather than just professionals. The previous branding carried a hard, industrial look,...

Case Study: Customized Online Event Management for Roadshows

Case Study: Customized Online Event Management for Roadshows

For many years, Whirlpool USA had been training retail sales associates and manually tracking their registrations & attendance for training sessions. They wanted to automate their training and...

Case Study: Online Sales More than Double Within 2 Months of Site Launch

Case Study: Online Sales More than Double Within 2 Months of Site Launch

When Solutions Stores with 14 locations in Ontario, Canada wanted to improve their website to increase traffic and sales, they approached BTI Brand Innovations to refresh their online...

Case Study: Creating a Brand Strategy for Whirlpool® Water Filters

Case Study: Creating a Brand Strategy for Whirlpool® Water Filters

Perhaps you have a filtered water dispenser that is built into your refrigerator. Do you, like many, ignore the ‘change your water filter’ indicator? Also, do you know which...