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Pokémon Go: The Future Began 20 Years Ago

Pokémon Go: The Future Began 20 Years Ago

With over 30 million downloads, Pokémon Go is now the biggest mobile game in US history. How can app developers and marketers learn from this viral sensation to...

Evolving International Students into Lifelong Brand Loyalists

Evolving International Students into Lifelong Brand Loyalists

International Students are one segment of the population which is often neglected by brands; however, it is showing an incredible amount of growth and potential and should not...

David Vs. Goliath: Helping Cott Pop Make a Splash in a Saturated Market

David Vs. Goliath: Helping Cott Pop Make a Splash in a Saturated Market

At a time when the beverage industry was going through a massive shift, Cott challenged BTI to help ‘Refresh’ the brand image of its value soft drink brand...

Is It Time For a Facelift? - 10 Reasons Why You Should Update Your Website

Is It Time For a Facelift? - 10 Reasons Why You Should Update Your Website

Updating your site isn’t just a facelift, it means updating everything inside and out: your brand, relevance, and security. Stay ahead of the competition and find out why...

BTI Brand Innovations Puts New Focus on Ethnic Marketing

BTI Brand Innovations Puts New Focus on Ethnic Marketing

Over the next 20 years the Canadian Chinese population will increase by almost 80%, and the South Asian population will more than double! Find out how BTI offers...

Complex Technology. Simple Solution.

Complex Technology. Simple Solution.

Imagine a product which measures your brain signals using 7 finely calibrated sensors. It detects whether your mind is active, calm, or neutral and then translates those signals...

Hotspots: Targeting Immigrant Communities

Hotspots: Targeting Immigrant Communities

  Canada’s ethnic build up will increase another notch, with the Liberal government planning to bring in 300,000 immigrants in 2016 - The highest ever in Canadian history! It's...

Introducing The Smashables

Introducing The Smashables

'The Smashables', sound like a superhero team with destructive super powers. 2016 is the year of super heroes, from Avengers to Justice League. However, this blog is not...

No Sweat: Modern Car Buyers Want a Different Dealership Experience

No Sweat: Modern Car Buyers Want a Different Dealership Experience

Easy, comfortable & stress-free. See how we helped two Mississauga auto dealerships communicate a their unique customer experience....

The Elephant in the Room - Ethnic Marketing and Why it Matters

The Elephant in the Room - Ethnic Marketing and Why it Matters

Yes, there is an elephant in the room. Most of us tend to ignore it. We think that it's about time that we, as marketers acknowledge the presence...

Common Graphic Designer Mistakes

Common Graphic Designer Mistakes

Common graphic designer mistakes and how to avoid them....

Pick Me Up! Influencing Customers With In-Store P.O.P.

Pick Me Up! Influencing Customers With In-Store P.O.P.

Making a final purchase decision can be confusing and overwhelming to customers. That's when POP advertising becomes the key to closing the sale....

Mary Macleod Shortbread: What Cookie Are You Today?

Mary Macleod Shortbread: What Cookie Are You Today?

Mary Macleod’s Shortbread, a gourmet cookie shop founded in 1981 and located in downtown Toronto, has long since had a huge success in the local community -- thanks...

The Benefits of Corporate Social Responsibility

The Benefits of Corporate Social Responsibility

CSR - the voluntary activities of a company to operate in an economic, social and environmentally sustainable manner. Learn why your company should integrate CSR initiatives into its...

10 Reasons To Keep Your Customers Pinterested

10 Reasons To Keep Your Customers Pinterested

So in case you haven't heard, Pinterest is a really big deal. Though it's easy for brands to write it off as “just another social media platform”, Pinterest...

Building on Brand Momentum and Generating Sales Through Consumer Promotions

Building on Brand Momentum and Generating Sales Through Consumer Promotions

A well-timed and properly executed consumer promotion can help lead a customer down the path to purchase. See how BTI created successful campaigns for Maytag, Whirlpool and KitchenAid...