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BTI Nominated For 2 MBOT Awards

BTI Nominated For 2 MBOT Awards

BTI was honoured to be nominated within 2 very meaningful categories for the Mississauga Board of Trade 2016 Business Awards of Excellence....

Good Things Come In Small URLs

Good Things Come In Small URLs

In case you missed our previous email, we have changed our email addresses! Update your contact list here....

Ho Ho Ho… Happy Diwali!!

Ho Ho Ho… Happy Diwali!!

Simply putting a lamp (diya) and writing something in Hindi does not make an effective piece of communication for Diwali. Brands need to integrate their products into this...

Halloween Ads: The Good, The Bad, & The Ugly

Halloween Ads: The Good, The Bad, & The Ugly

In the spirit of Halloween, we decided to create a Trick or Treat list which showcases the good, the bad, and the ugly side of ads which tried...

BTI Wins SIA Marketing Effectiveness Award

BTI Wins SIA Marketing Effectiveness Award

BTI Brand Innovations wins the Marketing Effectiveness - Platinum Award at the 2016 Summit International Awards for Mary Macleod’s ‘What Cookie Are You Today?’ campaign....

Social Media for Small Business

Social Media for Small Business

Social Media for small businesses is as important as having a company website. In this day and age, it almost doesn’t make sense to have one without the...

Case Study: Helping Others Help Others

Case Study: Helping Others Help Others

BTI is proud to help Whirlpool Canada year after year, in support of the United Way....

It’s Not About The Money: 10 Benefits of Online Marketing

It’s Not About The Money: 10 Benefits of Online Marketing

Instead of basing your online marketing decisions on price alone, here are 10 great reasons to invest in online marketing. Your strategy will be far more successful if...

Print for Dummies

Print for Dummies

Have you ever sat with a print quote and asked yourself “what's the difference between 'offset' and 'digital' printing, or 'spot colours' and 'process'"? Let us educate you...

Marketing Academy: How to Allocate an Effective Marketing Budget

Marketing Academy: How to Allocate an Effective Marketing Budget

How much should a business spend on marketing? This can be a difficult question to answer, especially for small businesses and entrepreneurs. These are the factors you must...

Case Study: Branding Chaska - Indian Street Food Obsession

Case Study: Branding Chaska - Indian Street Food Obsession

CHASKA, a new quick service restaurant in Mississauga is looking to give customers a fresh take on Indian street food favourites. See how we help develop the brand...

Case Study: Helping Change The Way People Donate To Food Banks [Infographics]

Case Study: Helping Change The Way People Donate To Food Banks [Infographics]

Working closely with the Eden team, BTI developed the “Think Outside the Can” campaign which aimed to educate individual and corporate donors about the advantages of financial donations....

Case Study: India Rainbow - An In-Depth Exploration of The Rebranding Process

Case Study: India Rainbow - An In-Depth Exploration of The Rebranding Process

Despite India rainbow's wider audience, growth had stagnated, which was a major deterrent to their future expansion plans. They decided that it was time to refresh the brand...

Introducing Web Toaster: Your Small Business Digital Marketing Solution!

Introducing Web Toaster: Your Small Business Digital Marketing Solution!

BTI understands the difficulty in maintaining a great online presence, which competes against big industry players, while also staying within limited budgets. Introducing Web Toaster: a new digital...

Pokémon Go: The Future Began 20 Years Ago

Pokémon Go: The Future Began 20 Years Ago

With over 30 million downloads, Pokémon Go is now the biggest mobile game in US history. How can app developers and marketers learn from this viral sensation to...

Evolving International Students into Lifelong Brand Loyalists

Evolving International Students into Lifelong Brand Loyalists

International Students are one segment of the population which is often neglected by brands; however, it is showing an incredible amount of growth and potential and should not...