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CHASKA: Realizing A Street Food Obsession

CHASKA: Realizing A Street Food Obsession

Chaska, a restaurant serving up the fresh flavours of Indian street food, opened its doors this past September. With help from BTI, the new concept realizes the vision...

Case Study: Helping Others Help Others

Case Study: Helping Others Help Others

BTI is proud to help Whirlpool Canada year after year, in support of the United Way....

Case Study: Branding Chaska - Indian Street Food Obsession

Case Study: Branding Chaska - Indian Street Food Obsession

CHASKA, a new quick service restaurant in Mississauga is looking to give customers a fresh take on Indian street food favourites. See how we help develop the brand...

Case Study: Helping Change The Way People Donate To Food Banks [Infographics]

Case Study: Helping Change The Way People Donate To Food Banks [Infographics]

Working closely with the Eden team, BTI developed the “Think Outside the Can” campaign which aimed to educate individual and corporate donors about the advantages of financial donations....

Case Study: India Rainbow - An In-Depth Exploration of The Rebranding Process

Case Study: India Rainbow - An In-Depth Exploration of The Rebranding Process

Despite India rainbow's wider audience, growth had stagnated, which was a major deterrent to their future expansion plans. They decided that it was time to refresh the brand...

Mary Macleod Shortbread: What Cookie Are You Today?

Mary Macleod Shortbread: What Cookie Are You Today?

Mary Macleod’s Shortbread, a gourmet cookie shop founded in 1981 and located in downtown Toronto, has long since had a huge success in the local community -- thanks...

Launching a New Era of Kitchen Design

Launching a New Era of Kitchen Design

KitchenAid redesigned and redefined. Doing our part in a 360 degree product launch and introducing customers to a completely new kitchen appliance line-up....

Case Study: Give A Little .Gif - A Unique and Interactive Holiday Greeting

Case Study: Give A Little .Gif - A Unique and Interactive Holiday Greeting

Every year, we challenge ourselves both artistically and technologically in creating our own Christmas campaign. Last year, we came up with Give A Little .Gif, a unique and...

Whirlpool Roadshow - Setting the Stage for Success

Whirlpool Roadshow - Setting the Stage for Success

Another Successful Roadshow. Another Successful Collaboration.This was the eighth year that Whirlpool Canada partnered with BTI to manage their national roadshow....

Case Study: Youth Without Shelter – Bringing Toronto’s Urban Scene To Life

Case Study: Youth Without Shelter – Bringing Toronto’s Urban Scene To Life

BTI helped bring Toronto's Urban scene to life in benefit of Youth Without Shelter....

The Roundup™ - Developing a Comprehensive Mobile App

The Roundup™ - Developing a Comprehensive Mobile App

Canada Beef Inc. is an independent national beef cattle marketing, promotion and research organization. They have always provided consumers and industry personnel with useful and relevant information through...

Innovation Meets Innovation - Vanguard Law Group Website Design

Innovation Meets Innovation - Vanguard Law Group Website Design

Being one of the most innovative legal firms in North America, Vanguard Law Group required a website that reflected their unique and cutting edge approach to real estate...

Case Study: A Brand Evolution Experience

Case Study: A Brand Evolution Experience

Teriyaki Experience's menu has greatly evolved over the past 10 years to satisfy new tastes and trends in the food industry. We have seen these changes first hand,...

Case Study: Octopus Software - Product Launch Beats Out The Competition

Case Study: Octopus Software - Product Launch Beats Out The Competition

TriNetra Systems wanted to launch a new software as a service called Octopus, helping insurance companies improve their business planning process....

In Conversation with Parveen Dhupar

In Conversation with Parveen Dhupar

As BTI celebrates our 15 year anniversary we step into the mind of Parveen Dhupar, our founder and fearless leader, to discover what his vision was when BTI...

Case Study: Paris Fashion Getaway Contest

Case Study: Paris Fashion Getaway Contest

Building off the exciting launch of Cashmere UltraLuxe and existing fashion-focused branding, BTI was challenged to conceptualize, design and execute an in-store promotion, helping to garner customer excitement...