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Common Graphic Designer Mistakes

Common Graphic Designer Mistakes

Common graphic designer mistakes and how to avoid them....

Pick Me Up! Influencing Customers With In-Store P.O.P.

Pick Me Up! Influencing Customers With In-Store P.O.P.

Making a final purchase decision can be confusing and overwhelming to customers. That's when POP advertising becomes the key to closing the sale....

Mary Macleod Shortbread: What Cookie Are You Today?

Mary Macleod Shortbread: What Cookie Are You Today?

Mary Macleod’s Shortbread, a gourmet cookie shop founded in 1981 and located in downtown Toronto, has long since had a huge success in the local community -- thanks...

The Benefits of Corporate Social Responsibility

The Benefits of Corporate Social Responsibility

CSR - the voluntary activities of a company to operate in an economic, social and environmentally sustainable manner. Learn why your company should integrate CSR initiatives into its...

10 Reasons To Keep Your Customers Pinterested

10 Reasons To Keep Your Customers Pinterested

So in case you haven't heard, Pinterest is a really big deal. Though it's easy for brands to write it off as “just another social media platform”, Pinterest...

Building on Brand Momentum and Generating Sales Through Consumer Promotions

Building on Brand Momentum and Generating Sales Through Consumer Promotions

A well-timed and properly executed consumer promotion can help lead a customer down the path to purchase. See how BTI created successful campaigns for Maytag, Whirlpool and KitchenAid...

4 Ways to Use Hashtags

4 Ways to Use Hashtags

You probably know what a hashtag is, but do you know how to use it? Here are some creative ways to utilize hashtags to help engage consumers on...

How To Utilize E-cards To Generate Leads

How To Utilize E-cards To Generate Leads

After a successful 2014 Christmas campaign, BTI realized that we had designed a great tool to help small businesses to overcome CASL restrictions and generate leads. With a...

2 Facts That Will Make You Fall In Love With YouTube Ads

2 Facts That Will Make You Fall In Love With YouTube Ads

Why are you spending on T.V. Advertising? Without even mentioning the mind blowing stats about YouTube's reach, these 2 facts prove that YouTube advertising is more effective than television....

DIY Spooktacular Halloween Crafts

DIY Spooktacular Halloween Crafts

These fun crafts are perfect for Halloween, can easily be made at home and are kid friendly. Take a read, gather the materials, and you will be on...

Launching a New Era of Kitchen Design

Launching a New Era of Kitchen Design

KitchenAid redesigned and redefined. Doing our part in a 360 degree product launch and introducing customers to a completely new kitchen appliance line-up....

Case Study: Give A Little .Gif - A Unique and Interactive Holiday Greeting

Case Study: Give A Little .Gif - A Unique and Interactive Holiday Greeting

Every year, we challenge ourselves both artistically and technologically in creating our own Christmas campaign. Last year, we came up with Give A Little .Gif, a unique and...

In the ring: Custom vs Off-the-Shelf CMS

In the ring: Custom vs Off-the-Shelf CMS

What are the different Content Management Systems available and some of the advantages and disadvantages of using a pre-built CMS versus a custom CMS....

5 Ways to Get More Out of Your Holiday Greeting

5 Ways to Get More Out of Your Holiday Greeting

It's only September, but it's already that time of year: you need to start thinking about Christmas! Discover 5 ways that a personalized holiday greeting is a great...

CASL 1 Year Later: How it has impacted marketers

CASL 1 Year Later: How it has impacted marketers

CASL came into effect over a year ago, and its implementation was met with confusion, frustration, and fear. Now let's look at how this legislation actually impacted marketers....

Meet Mr.Bucep

Meet Mr.Bucep

When creating a design, I sometimes need some help. Before I turn to my fellow designers and directors, I like to ask an old friend, Mr. Bucep for...