Gain marketing insights, consumer behaviour trends and creative inspiration from team BTI
Newsletter Signup
Newsletter Sign-up
Subscribe to our newsletter to gain marketing insights, consumer behaviour trends and creative inspiration.

*By clicking the submit button, you agree to receive newsletters and informational emails from BTI Brand Innovations.

BTI Summer Playlist

BTI Summer Playlist

To kick it off summer 2018 right, #teamBTI has compiled a list of our favourite summer tunes to share with our newsletter subscribers...

The BTI Manifesto

The BTI Manifesto

Connector - a person who aids another in achieving a goal. The Connectors at BTI share a common passion for connecting brands with people and people with brands. These are the values we live by. 

Our New Website Will Make Other Websites Question Their Website-ness

Our New Website Will Make Other Websites Question Their Website-ness

After many months of hard work, we have officially launched our new website! This website features state of the art design,...

What Keeps Entrepreneurs Up At Night? Part 3: Managing Cash Flow

What Keeps Entrepreneurs Up At Night? Part 3: Managing Cash Flow

What does it take to be a small business owner? This is a question I have been asked many times over the past 25 years being an entrepreneur.

What Keeps Entrepreneurs Up At Night? Part 2: Millennials In The Workplace

What Keeps Entrepreneurs Up At Night? Part 2: Millennials In The Workplace

Today, as millennials approach their peak employment years, they have also become the largest generation in the workforce…

Lazeez: United In Taste

Lazeez: United In Taste

How BTI helped to turn a quick serve shawarma shop into a national franchise. 

Rebranding Mississauga's Living Arts Centre

Rebranding Mississauga's Living Arts Centre

Mississauga's Living Arts Centre celebrates their 20th anniversary, unveiling their new BTI designed logo....

What Keeps Entrepreneurs Up At Night? Part 1: Attracting Great Talent

What Keeps Entrepreneurs Up At Night? Part 1: Attracting Great Talent

Attracting great talent can weigh heavily on the mind of an entrepreneur. Parveen Dhupar shares some of the ways he has found success....

Maytag: Style, Soul & Substance

Maytag: Style, Soul & Substance

Maytag is a trusted brand with a reputation for building strong, durable and hardworking appliances. But in order to grow, they realized they needed to up the ante...

CHASKA: Realizing A Street Food Obsession

CHASKA: Realizing A Street Food Obsession

Chaska, a restaurant serving up the fresh flavours of Indian street food, opened its doors this past September. With help from BTI, the new concept realizes the vision...

Case Study: Helping Others Help Others

Case Study: Helping Others Help Others

BTI is proud to help Whirlpool Canada year after year, in support of the United Way....

Case Study: Branding Chaska - Indian Street Food Obsession

Case Study: Branding Chaska - Indian Street Food Obsession

CHASKA, a new quick service restaurant in Mississauga is looking to give customers a fresh take on Indian street food favourites. See how we help develop the brand...

Case Study: Helping Change The Way People Donate To Food Banks [Infographics]

Case Study: Helping Change The Way People Donate To Food Banks [Infographics]

Working closely with the Eden team, BTI developed the “Think Outside the Can” campaign which aimed to educate individual and corporate donors about the advantages of financial donations....

Case Study: India Rainbow - An In-Depth Exploration of The Rebranding Process

Case Study: India Rainbow - An In-Depth Exploration of The Rebranding Process

Despite India rainbow's wider audience, growth had stagnated, which was a major deterrent to their future expansion plans. They decided that it was time to refresh the brand...

Mary Macleod Shortbread: What Cookie Are You Today?

Mary Macleod Shortbread: What Cookie Are You Today?

Mary Macleod’s Shortbread, a gourmet cookie shop founded in 1981 and located in downtown Toronto, has long since had a huge success in the local community -- thanks...

Launching a New Era of Kitchen Design

Launching a New Era of Kitchen Design

KitchenAid redesigned and redefined. Doing our part in a 360 degree product launch and introducing customers to a completely new kitchen appliance line-up....