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Case Study: Cashmere UltraLuxe - 360 Degree Launch Execution

Case Study: Cashmere UltraLuxe - 360 Degree Launch Execution

When launching their softest, most luxurious bathroom tissue ever, Kruger Products LP knew that they'd need to make a big impact. With high expectations for Cashmere UltraLuxe, Kruger...

Case Study: Flawless Execution Leads to Inc. 5000's Fastest Growing Company Award

Case Study: Flawless Execution Leads to Inc. 5000's Fastest Growing Company Award

BTI is very fortunate to have great clients who continue to trust their brand's communication and launch to BTI. When one of our past clients asked us to...

Case Study: Rebranding DRIcore Subfloor

Case Study: Rebranding DRIcore Subfloor

DRIcore Sublfoor brand reached out to BTI for a complete rebranding to appeal more to consumers rather than just professionals. The previous branding carried a hard, industrial look,...

Case Study: Customized Online Event Management for Roadshows

Case Study: Customized Online Event Management for Roadshows

For many years, Whirlpool USA had been training retail sales associates and manually tracking their registrations & attendance for training sessions. They wanted to automate their training and...

Case Study: Online Sales More than Double Within 2 Months of Site Launch

Case Study: Online Sales More than Double Within 2 Months of Site Launch

When Solutions Stores with 14 locations in Ontario, Canada wanted to improve their website to increase traffic and sales, they approached BTI Brand Innovations to refresh their online...

Case Study: Creating a Brand Strategy for Whirlpool® Water Filters

Case Study: Creating a Brand Strategy for Whirlpool® Water Filters

Perhaps you have a filtered water dispenser that is built into your refrigerator. Do you, like many, ignore the ‘change your water filter’ indicator? Also, do you know which...

Case Study: Increase Sales Through Effective Roadshows

Case Study: Increase Sales Through Effective Roadshows

Goal: Arm the retail sales associates with product knowledge so they can sell more Whirlpool® products with confidence!...

Case Study: Youth Without Shelter - Raising Awareness for a Good Cause

Case Study: Youth Without Shelter - Raising Awareness for a Good Cause

BTI Brand Innovations has always made it a point to contribute our time and talent to local charities and organizations, as we believe in giving back time and...

Case Study: Integrated Campaign Increases Social Media Traction for Teriyaki Experience

Case Study: Integrated Campaign Increases Social Media Traction for Teriyaki Experience

When Teriyaki Experience called upon us to help increase their Social Media traction, we welcomed the challenge by conceiving an engaging campaign focused on customer loyalty and appreciation...

Case Study: Integrated campaign brings affresh™ appliance cleaners to life for new customers

Case Study: Integrated campaign brings affresh™ appliance cleaners to life for new customers

When one of our clients, affresh™ appliance cleaners (owned by Whirlpool Canada), wanted to increase brand awareness and product trials for a relatively new brand, BTI launched an...