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Posted by Mike Woodgate on September 28, 2016

Whirlpool Canada is a company that gives back.

They annually participate in fundraising and employee volunteering programs that benefit local charities like Habitat for Humanity and the United Way.

CSR (Corporate Social Responsibility) initiatives are beneficial to both the local community, and also to the corporations themselves. In addition to promoting pride and team spirit amongst employees, these initiatives help show the public that the company is caring, with good morals and social values.

Since 2008, BTI has supported Whirlpool Canada in executing their annual United Way campaign. Each year, their financial and participation goals are increased, and each year, we raise the bar with creative themes that are fun, relevant and engaging.

In 2015, working closely with the Whirlpool team and their vision, we helped develop their most successful United Way campaign to date. The “Get on Board” theme was based on diversity and world travel, and was a rallying cry to employees to join the cause in support of The United Way.

Campaign elements included promotional materials to help generate buzz within the Whirlpool office, a participation passport book to encourage involvement, and a creative donations tracker which helped keep the campaign goals top of mind.

The “Get on Board” campaign was a real success story, far exceeding their fundraising goals, with a remarkable 38% increase in donations compared to the previous year, and with employee participation hitting an all-time high of 90%.

BTI is proud to play a continuing role in helping Whirlpool Canada reach their goals, year after year. Watch the video below to see how we did it, and to take a look back at some of the other themes we’ve developed for them over the years.



If you're looking to run a corporate fundraising or employee volunteering campaign, drop us a line and learn how our creative expertise and experience can help you help others in your community.