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Posted by Stuart on October 22, 2014

TriNetra Systems wanted to launch a new software as a service called Octopus, helping insurance companies improve their business planning process.

BTI began by developing the brand identity along with the positioning statement; “A highly intelligent business planning solution that improves your company’s bottom line”.

With branding developed, BTI proceeded to here  create an interactive sales presentation, product white paper, website and an email campaign. At this launch stage, the website objective is to allow visitors to clearly understand the value proposition without divulging too much information but enough to create a call to action.

The various executions allowed TriNetra to begin pitching and engaging potential customers quickly while beating the competition. It has allowed the typical conservative insurance industry sufficient information to become interested in the solution and call for a demo.


Need help with your brand identity or the creation of sales tools?  Contact BTI today!