Posted by Shashi on July 29, 2014
The Maytag Store, one of Canada’s favourite appliance stores, specializes in the sale of Whirlpool, Maytag, KitchenAid and Jenn-Air appliances across the province. In a competitive marketplace with many large big box home appliance stores also selling these appliance brands, The Maytag Store looked to create awareness of their store and offer an engaging in-store and online experience for their customers.
With over 12 years of experience working on the Whirlpool family of brands, The Maytag Store enlisted BTI Brand Innovations as the perfect match to develop and support a complete marketing strategy.
To garner attention from pedestrian and vehicular traffic outside of store locations, BTI designed exterior store signage to communicate the trusted brands offered at The Maytag Store, and grab customer attention to encourage store traffic.
Beautifully displaying monthly promotions and product offerings from the 4 key appliance brands, BTI also designed monthly flyers inserted into local community newspapers to further drive in-store traffic.
To push promotional offers to customers once they were in the store, BTI conceptualized and designed eye-catching in-store POP elements to support both seasonal and ongoing marketing efforts.
Encompassing ongoing and monthly promotions, and a full product catalogue, BTI created a fully integrated website, allowing customers to gain product knowledge of The Maytag Store appliances before ever stepping foot in-store (click here to check out the live site). The website effectively excites and educates customers on current promotions and encourages them to visit their local store for more information.
To create further excitement amongst The Maytag Store customers while online, we created graphics that were displayed across the store’s social media networks – effectively spreading the promotional messaging even further!
The results have exceeded expectations! The website continues to see a growing number of unique visits each month, with customers signing up to receive product related news and incentives. As a result of our fully integrated promotions, The Maytag Store has seen a substantial increase in year over year sales.