A Landmark Rebrand

A Landmark Rebrand

Challenge

The Living Arts Centre turned 20 years old in 2017, and so did their logo. It was time to refresh and modernize the brand's image with a new logo that encapsulated all that has made the Living Arts Centre a world class venue for performing arts, educational, community and corporate activities in Mississauga.

Solution

BTI developed a logo that was bold, contemporary and symbolic. The new logo reflects the vibrancy, diversity and connectivity of the centre and the surrounding community through the use of distinct colours, architecturally inspired shapes and a dynamic logo system that allows the logo to adapt and evolve in different applications.

Result

The new logo was revealed at LAC’s 2Oth anniversary launch party, to an overwhelmingly positive reception. The new logo visually helps position the centre as a truly world-class entertainment and educational arts facility, moving forward into their next 20 years.