Service Inspired Restaurants (SIR Corp) recognized it was time to revamp both its corporate identity and recruitment marketing materials to attract and retain employees ranging from chefs to servers, and enhance market appeal through an overall updated brand statement.
BTI started by revising the tone of the brand messaging to evoke a 'connection' that appealed to investors, potential and existing employees as well as the restaurant guests. Armed with effective messaging, we executed a fully dynamic custom content managed website and a complete employment branding strategy with supporting marketing material for internal and external communication.
After only a few months of launching the new brand message assets and the website, SIR Corp has already seen a noticeable spike in recruitment and investor engagement with over 7000 unique monthly views. The new and improved careers brand and recruitment site have also seen a dramatic increase in inquiries and job applications from enthusiastic candidates.