BTI was asked to assist with the launch of Whirlpool Appliances within Home Depot stores. With so many appliance brands to choose from, Whirlpool Canada needed to ensure their brand remained top of mind with retail sales associates and consumers alike.
BTI Brand Innovations conceptualized the theme 'Building on Innovation' to convey the leading-edge position of Whirlpool brand appliances. Theming was communicated on event materials, along with a launch video to create excitement. The Sales associates were armed with themed binders containing informative product brochures, pens and a button with a call to action for consumers.
The initial launch was overwhelmingly successful. Whirlpool Canada realized a dramatic increase in sales over the first 3 months and continues to see growth.