The Foundation For A Better Living

The Foundation For A Better Living

Challenge

Execute on a complete rebranding for DRIcore Subfloor by connecting the brand on a more emotional level with consumers and communicate on the ease of installation of the product.

Solution

BTI Brand Innovations recommended and designed a complete marketing program starting from the brand identity, sell sheets, trade show booth, product literature, in-store merchandising, website, social media and consumer promotions. All material consistently communicated the easy of use brand messages with the use of a powerful purple colour.

Result

As a result, we have successfully created ownership with the colour purple in a crowded big box store environment and witnessed a fast growth of the brand to the point that sales of over 160 million sq ft of DRIcore panels has been achieved in a short period of time.