Easy, Comfortable & Stress Free

Easy, Comfortable & Stress Free

Challenge

Toyotoshi Group wanted to increase traffic in their Meadowvale KIA and TOYOTA dealerships and communicate their unique, non-commission, hassle-free sales strategy. Geographically, the two dealerships were located in a spot that made it difficult for customers to find the dealership based on the address.

Solution

BTI developed unique brand statements “YOUR COMFORT ZONE” and “CARGIVERS” for both dealerships that communicated to potential customers the easy, comfortable and stress-free experience, and carried this branding forward on direct mail and print ads with a custom map designed to effectively call-out the location and promotions.

Result

Advertisements and direct mail pieces have been effective in communicating the unique sales strategy, and as a result, the dealerships are witnessing an increase in customer traffic.