Create and launch a line of 100% juice products with 8 great refreshing flavours to be sold in U.S. schools, retailers and restaurants. The package design had to appeal to a trio of stakeholders & kids, parents and school nutritionists across the country.
To differentiate the line, we leveraged the iconic look of America's historic Route 66. We supported the launch with a series of strategic tactics including trade show booth, sell sheets, advertising, POP, website and a social media campaign.
The combination of the clean, slim metallic can with the boldness of the iconic logo proved to be an instant success. Fruit 66 is now available in schools throughout every State in the Continental U.S.