Chaotic To Organized Ecommerce Site

Chaotic To Organized Ecommerce Site

Challenge

Solutions Stores with 14 locations in Ontario, Canada wanted to improve their website to increase traffic and sales both online and in-store.

Solution

Working through a software upgrade of their eCommerce and Content Mgmt systems, BTI changed the look and feel of the entire site, greatly improving the user experience for consumers - from checkout process, store locator, search pages, product details, navigating departments, account and profile pages, wish list and more. The new SEO friendly website has integrated social media channels to offer all content on one site.

Result

Website traffic for Solutions Stores has increased significantly with online sales more than doubling within 2 months of going live. Email address capture rate has increased more than 1000%. Website download time has more than halved while the number of clicks to find the right products has been reduced.