When You Eat, They Eat

When You Eat, They Eat


TangoTab, a new dining service based on daily deals, needed to get to market quickly targeting restaurants and consumers at the same time with an effective marketing campaign.


Starting with a new brand identity, BTI Brand Innovations helped launch TangoTab with sales collateral, email campaigns and guerrilla marketing to increase brand awareness. We worked on user experience and interface design of the website and iPhone mobile app and created massive social media buzz to generate thousands of fans prior to launch and further utilized a social media contest to build brand ambassadors.


TangoTab received substantial press coverage for its guerilla marketing tactics and signed up significant number of consumers and restaurants during the launch. With thousands of restaurant deals being offered, consumers are helping to feed the hungry each time they use the TangoTab dining service.