With the success of 2 juice product lines under the Fruit 66 brand, our challenge was to develop a new more edgier brand of 100% carbonated fruit juices.
Once we had final buy-in to the brand name as EPIC, we designed the packaging and prepared all the launch material required to quickly get the product into the marketplace. The launch was supported with trade magazine ads, sell sheets, a tradeshow program, updates to the website along with in-store and school POP kits.
We saw orders piling in during the initial launch at the national conference for the School and Nutrition Association and brokers have had a lot of success getting retailers to place Fruit 66 EPIC on their shelves. As a result, sales for 2012 have set a record high for the company.