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Posted by Shashi on September 24, 2014

Building off the exciting launch of Cashmere UltraLuxe and existing fashion-focused branding, BTI was challenged to conceptualize, design and execute an in-store promotion, helping to garner customer excitement during their grocery shopping experience.

With high fashion and Cashmere UltraLuxe’s premium quality in mind, BTI conceptualized the Paris Fashion Getaway Contest, offering a grand prize valued at $20,000! The grand prize included a trip for 2 to Paris, France, including a 2-day Paris fashion experience, fashion show tickets, a Nikon camera package and $5,000 in spending money! The contest was communicated via in-store POP elements and a responsive contest microsite.

The beautifully designed POP elements and easy-to-use responsive microsite generated outstanding results! Cashmere UltraLuxe successfully created excitement at store level, while maintaining their premium, fashionable brand essence and exceeded contest entry expectations by over 50% from the previous launch promotion.


BTI can design, execute and manage your next promotional contest, let’s talk and discuss your specific needs.