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Creative Driven Through Insights

Before any creative is executed, we take a deep dive into the why and get a clear understanding of the consumer insights and strategy. The BTI CI (Creative Intelligence) process ensures that we deliver upon the goals and objectives against measurable KPI’s.

Learn more about each area of our expertise below.

Curiosity Breeds Discovery

Unpacking relevant consumer insights, means constantly updating our knowledge bank, and staying relevant by gathering market research and white papers, and conducting focus group discussions. An understanding of consumer behaviour and market trends based on real data is the first step to developing a creative strategy that will connect.

  • Ethnography
  • Pairs / Triads
  • Surveys
  • Focus Groups
  • Store / Packaging Audits
  • Mystery Shoppers
  • Qualitative & Quantitative Studies
  • Usage & Attitude
  • Conjoint Analysis
strategy

Clarity of Focus

To get to where you want to be begins with a roadmap...strategy. Whether it's a deep dive, an outsider's review of your plans, a market assessment or a competitive analysis, we can support your strategic needs. A map to success is essential if you want to reach your goals. We are uniquely suited with over 25 years of C-suite, startup and NPO experience to help get you to where you want to be.

  • Business Plan Review
  • SWT/SWOT Analysis
  • Coaching and Facilitation
  • Short & Long Term Planning
  • New Product Innovation
  • Product Launch Analysis
  • Marketing Plans
  • Business Plans
  • 4P Business Assessment

Bridging the (Resonance) Gap

Building a successful brand means developing a consistent visual style and voice that connects with people across all channels. Our mission is to build strong, memorable and sustainable brand stories which are a true reflection of your existence, values and offering.

  • Brand Foundations
  • Positioning Statement
  • Brand Persona
  • Brand Promise
  • Target Market Persona
  • Brand Mantra/Tagline
  • Name Generation
  • Messaging and Storytelling
  • Visual Identity

Unified and Seamless

Delivering brand messaging using a fully integrated mix of marketing services for consumers to interact with the brand, while ensuring that communication strategies are consistent across all channels.

  • Integrated Marketing Communication (IMC)
  • Advertising and Promotion
  • Marketing Campaigns
  • Public Relations
  • Direct Marketing
  • Broadcast Marketing
  • Digital Media
  • Social Media Marketing
  • Guerrilla Marketing

Connecting Through Tech

Bringing brave ideas to life with technology, our dedicated digital team gives brands a strong and sustainable online presence that connects with customers at home, in-store and anywhere.

  • Websites
  • Campaign Microsites
  • Mobile App Development
  • SEO, SEM & Analytics
  • Online Marketing & Advertising
  • Social Media Activation & Nurturing
  • Augmented Reality (AR) & Virtual Reality (VR)
  • Artificial Intelligence (AI) & Machine Learning (ML)
  • Content Marketing
  • Email Campaigns
  • Video Production
  • Motion Graphics

Thriving in the Digital Age

In the age of digital marketing, traditional marketing is not dead. Developing ideas, and bringing them to life by putting ink to paper, placing images on highways to hallways, and bringing authenticity to a brand through sight and sound, can still drive more customers through effective strategy.

  • Print
  • Television and Radio
  • Direct Mail
  • Telemarketing
  • Package Design
  • Point of Purchase
  • Brochures and Sell Sheets
  • Product Catalogues
  • Outdoor Advertising
  • Print Advertisements
  • Annual Reports
  • Promotional Products

Leaving a Lasting Impression

Immersing your audience with an engaging and exciting brand experience creates meaningful connections with your brand and positions your brand top of mind.

  • Event Planning
  • Roadshows
  • Sales Conferences
  • Environmental Design
  • Space Planning
  • Retail Displays
  • Tradeshow Booths
  • Retail Merchandising
  • Sampling Programs
  • Street Teams
  • Vehicle Graphics
  • Focus Groups

Engage, Educate and Inspire

From training videos, to commercials, and everything in between, we produce high quality video content for a professional reflection of your brand that drives millions of clicks and views.

  • Commercials
  • Event Videos
  • Brand Videos
  • Recruitment Videos
  • Corporate Videos
  • Animated Videos
  • Explainer Videos
  • Training Videos
  • Product Videos
  • Aerial Cinematography
  • Influencer Campaigns
  • Real Estate Videos