Posted by Sheryl Johnson on January 29, 2018
Does your brand use an app? How have you marketed your app? Once your app is launched, it's just the beginning of a marketing plan.
Once customers have downloaded your app, have you given them a reason to use it?
Encouraging customers to turn on your app's notification permission comes down to 3 opportunities we learned in our in-market survey last month.
While 98% of 18-24 year olds allow notifications, less than 70% of 55 year olds do the same.
When notifications are allowed, 53% of respondents expect new & relevant information.
Of those who allow notifications, 25-44 year olds are 32% more likely than the general population to allow special interest apps, and 42% more likely for recipe apps.
Helping you get the most out of your investment is what we do.
Contact Sheryl@teambti.com to learn more about how a notification strategy could improve engagement with your app today!