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Posted by Sheryl Johnson on September 24, 2018

In meditation, a person learns to focus their attention. Research is under way to find out how meditation may influence health. 
Picture someone who meditates. If you picture that strange friend from University who only ate bean sprouts and spoke in ancient quotes, you'd be wrong. 1 in 4 Canadians meditate according to BTI's National Canadian poll this month.
Here's the new picture:

  • Canadians who meditate tend to be under the age of 29.

  • They are equally male and female. They also tend to be single.

  • Canadians who meditate are equally found in every province with slight underdevelopment in Quebec.

  • Torontonians meditate at a much higher rate (Index 145) than the GTA (Index 79) perhaps giving rise to the number of yoga studios popping up across the city.

  • Those who make over $250K index at 133 which is 33% higher than the average. This may suggest the practice of meditation being adopted by senior executives, entrepreneurs and politicians to help improve performance.

  • 25% of Canadians meditate compared to 8% of Americans (Source: National Centre for Complementary and Integrated Health).

Interested in learning more about what Canadians are doing? Contact Sheryl Johnson, Chief Insights Officer at BTI Brand Innovations to discuss your research and insights needs.