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American Standard • Grohe • DXV

Love Your Space

Challenge

Trade retail channels that carry plumbing and housing products and fixtures tend to offer a multitude of brands. LIXIL wanted to bring attention to newly launched collections among trades people and designers, while at the same time supporting their partners.

Solution

Understanding their target audience and how to reach them, LIXIL reached out to BTI to produce a series of co-op ads for their trade partner to use. After reviewing the new collections for American Standard, Grohe, and DXV brands, BTI selected aspirational lifestyle product imagery for each, and designed multiple print ads featuring the collection name along with trade partner messaging and contact info. The artwork was clean and refined so to stand out among text-heavy articles and other advertising clutter and could also be leveraged for digital campaigns.

Result

Both LIXIL and their trade partner had new advertising assets to leverage in print and on digital channels. Their partner appreciated the sponsorship and the ads created more awareness for the LIXIL brands.