• The Roundup™ - Developing a Comprehensive Mobile App

    Canada Beef Inc. is an independent national beef cattle marketing, promotion and research organization. They have always provided consumers and industry personnel with useful and relevant information through the use of various resources; but this… Read more

  • In Conversation with Parveen Dhupar

    As BTI celebrates our 15 year anniversary we step into the mind of Parveen Dhupar, our founder and fearless leader, to discover what his vision was when BTI began, how it has developed over the… Read more

  • Case Study: Paris Fashion Getaway Contest

    Building off the exciting launch of Cashmere UltraLuxe and existing fashion-focused branding, BTI was challenged to conceptualize, design and execute an in-store promotion, helping to garner customer excitement during their grocery shopping experience. Read more

  • ALS Ice Bucket Challenge - Why You Gave $100 to an Organization You Knew Nothing About

    If you have had any involvement in social media over the last 3 months, then chances are that you've willingly had a bucket of ice water dumped on your head and paid money to support… Read more

  • Video Content - The Future of Online Marketing

    What do Super Bowl ads, grumpy cat, rick-rolling, cats, laughing babies, the Old Spice guy, more cats and celebrity wardrobe malfunctions have in common? Not only the fact that they are all videos, but they… Read more

  • Case Study: Red Rain Packaging Redesign

    To stand out on shelf in the over-saturated energy drink market targeting a younger demographic, Cott Beverages enlisted the help of BTI Brand Innovations to redesign the Red Rain Energy drink packaging line-up. Read more

  • BTI am Canadian!

    Among the family barbecues and fireworks of Canada Day, we at BTI couldn't help but feel patriotic with how much our country has accomplished over the last 147 years. Though sometimes difficult to define, the… Read more

  • Case Study: The Maytag Store

    The Maytag Store, one of Canada's favourite appliance stores, specializes in the sale of Whirlpool, Maytag, KitchenAid and Jenn-Air appliances across the province. In a competitive marketplace with many large big box home appliance stores… Read more

  • Want To Dramatically Drive Online Sales?

    Wondering why your E-commerce website is not generating your desired sales? Or looking to build an e-commerce site in the near future? These are 10 features that every E-commerce site must have to succeed online. Read more

  • Extra! Extra! Read All About It: The Changing Face of Newspaper in Canada

    Extra! Extra! Read all about it! With the first daily newspaper concept dating all the way back to 69 B.C., it is surprising that other than Gutenberg inventing the press in 1450, most of the… Read more

  • Case Study: Canada Beef Inc. Rebranding

    Canada Beef Inc. is an independent national beef cattle marketing, promotion and research organization. They market Canadian beef as the premium beef product of choice for both domestic and international markets. Before Canada Beef Inc.… Read more

  • BTI Design 101 (Part 3): Shape and Layout

    Over the past 2 months, we have explored the impact of colour and typography in design, and this month we will end off our series by discussing the element that makes your work a complete… Read more

  • BTI Design 101 (Part 2): Typography

    Last month we published part 1 of our 3 part series, BTI Design 101, which discussed the impact that colour has on design. This month we will explore the subtle art of typography, an element… Read more

  • Case Study: FormularyKits.ca

    Innovators understand other innovators. When deciding to develop and launch Canada's first online, comprehensive communication portal for the pharmaceutical industry, PIVINA Consulting teamed up with BTI Brand Innovations to head the branding and create the… Read more

  • BTI Design 101 (Part 1): Colour

    I like to break down graphic design into these 3 components: colour, typography, and shape/layout, and when used effectively they create a design that is unique, impactful and memorable. Read more

  • What Every Marketer Should Know About Canada's Anti-Spam Legislation

    Canada's Anti-Spam Legislation (CASL), was passed in December 2010 and is effective July 1, 2014. The new law, Bill C-28: Fighting Internet and Wireless Spam Act (FISA), establishes requirements on those sending marketing emails, short… Read more

  • Case Study: Whirlpool/Home Depot Brand Launch

    BTI was asked to assist with the launch of Whirlpool Appliances within Home Depot stores. With so many appliance brands to choose from, Whirlpool Canada needed to ensure their brand remained top of mind with… Read more

  • 12 Ways to Strengthen Your Brand Messaging

    Do you want your brand messaging to cut through the clutter and stand out in the mind of the consumer? Here are some of our tips on how to avoid having your message fall into… Read more

  • Case Study: SIR Corp - Bringing Something Different to the Table

    Service Inspired Restaurants (SIR Corp.) recognized that it was time to revamp its brand identity in order to resonate with guests, employees, and investors that they have something for everyone. This involved creating stronger recruitment… Read more

  • Media + Creative: Better Together

    Remember when media planning and buying was all about gut reaction, or historical preferences? Or simply choosing the vendors that took you out to the best "Mad Men" style, all afternoon lunch? Well times are… Read more

  • Case Study: Rebranding DRIcore Subfloor

    DRIcore Sublfoor brand reached out to BTI for a complete rebranding to appeal more to consumers rather than just professionals. The previous branding carried a hard, industrial look, tailored more to contractors or tradesmen. DRIcore… Read more

  • QR Codes - Dead or Alive?

    At BTI, we frequently come across different opinions about QR codes and their effectiveness. So, we decided to gather known industry insights to shed some light on this hot topic. Read more

  • 5 Keys to Writing Engaging Content

    In a world of ‘instant content’ and millions of messages, writing engaging content has never been more of a challenge. Here are a few keys to keep your audience interested and engaged with your sales… Read more