• The Roundup™ - Developing a Comprehensive Mobile App

    Canada Beef Inc. is an independent national beef cattle marketing, promotion and research organization. They have always provided consumers and industry personnel with useful and relevant information through the use of various resources; but this… Read more

  • 2014 Year In Review - Web Design Trends

    Flat design, responsiveness, minimalism, video content, typography, branded, one page, fixed navigation, sticky navigation, compact sidebars, parallax, SVG? I could keep this list going but thought this was a good place to stop. As technology… Read more

  • Innovation Meets Innovation - Vanguard Law Group Website Design

    Being one of the most innovative legal firms in North America, Vanguard Law Group required a website that reflected their unique and cutting edge approach to real estate law. Since video conferencing and remote legal… Read more

  • 5 Reasons Why You Need Production Specialists to Capture Content

    You've probably heard this one before, but video production is the future of how your customers, are going to consume much of their content. What once was limited to set times, specific genres, and predetermined… Read more

  • In Conversation with Parveen Dhupar

    As BTI celebrates our 15 year anniversary we step into the mind of Parveen Dhupar, our founder and fearless leader, to discover what his vision was when BTI began, how it has developed over the… Read more

  • Case Study: Paris Fashion Getaway Contest

    Building off the exciting launch of Cashmere UltraLuxe and existing fashion-focused branding, BTI was challenged to conceptualize, design and execute an in-store promotion, helping to garner customer excitement during their grocery shopping experience. Read more

  • ALS Ice Bucket Challenge - Why You Gave $100 to an Organization You Knew Nothing About

    If you have had any involvement in social media over the last 3 months, then chances are that you've willingly had a bucket of ice water dumped on your head and paid money to support… Read more

  • Video Content - The Future of Online Marketing

    What do Super Bowl ads, grumpy cat, rick-rolling, cats, laughing babies, the Old Spice guy, more cats and celebrity wardrobe malfunctions have in common? Not only the fact that they are all videos, but they… Read more

  • The Creative Process Defined

    All successful businesses follow certain processes to ensure consistent results. Read more

  • Case Study: Red Rain Packaging Redesign

    To stand out on shelf in the over-saturated energy drink market targeting a younger demographic, Cott Beverages enlisted the help of BTI Brand Innovations to redesign the Red Rain Energy drink packaging line-up. Read more

  • BTI After Hours

    After a hard days work, BTI's members spend the evening pursuing their passions and interests. Hobbies bring you joy, increase your eye for detail, keep your mind sharp and expand your creativity while helping you… Read more

  • BTI am Canadian!

    Among the family barbecues and fireworks of Canada Day, we at BTI couldn't help but feel patriotic with how much our country has accomplished over the last 147 years. Though sometimes difficult to define, the… Read more

  • Case Study: The Maytag Store

    The Maytag Store, one of Canada's favourite appliance stores, specializes in the sale of Whirlpool, Maytag, KitchenAid and Jenn-Air appliances across the province. In a competitive marketplace with many large big box home appliance stores… Read more

  • Case Study: Canada Beef Inc. Rebranding

    Canada Beef Inc. is an independent national beef cattle marketing, promotion and research organization. They market Canadian beef as the premium beef product of choice for both domestic and international markets. Before Canada Beef Inc.… Read more

  • BTI Design 101 (Part 3): Shape and Layout

    Over the past 2 months, we have explored the impact of colour and typography in design, and this month we will end off our series by discussing the element that makes your work a complete… Read more

  • BTI Design 101 (Part 2): Typography

    Last month we published part 1 of our 3 part series, BTI Design 101, which discussed the impact that colour has on design. This month we will explore the subtle art of typography, an element… Read more

  • Case Study: FormularyKits.ca

    Innovators understand other innovators. When deciding to develop and launch Canada's first online, comprehensive communication portal for the pharmaceutical industry, PIVINA Consulting teamed up with BTI Brand Innovations to head the branding and create the… Read more

  • Case Study: Teriyaki Experience - Rice Noodle Typhoon Bowl

    Teriyaki Experience wanted to launch and promote a new Thai-inspired meal, and because they are a Japanese chain, one of the main challenges they faced was to name the meal in a creative way without… Read more

  • BTI Design 101 (Part 1): Colour

    I like to break down graphic design into these 3 components: colour, typography, and shape/layout, and when used effectively they create a design that is unique, impactful and memorable. Read more

  • Case Study: Whirlpool/Home Depot Brand Launch

    BTI was asked to assist with the launch of Whirlpool Appliances within Home Depot stores. With so many appliance brands to choose from, Whirlpool Canada needed to ensure their brand remained top of mind with… Read more


    We all have those places which nurture our creativity and help bring us to that "EUREKA!" moment. Where are you when creativity strikes and those great ideas come to you? Let's take a walk around… Read more

  • 12 Ways to Strengthen Your Brand Messaging

    Do you want your brand messaging to cut through the clutter and stand out in the mind of the consumer? Here are some of our tips on how to avoid having your message fall into… Read more

  • Case Study: SIR Corp - Bringing Something Different to the Table

    Service Inspired Restaurants (SIR Corp.) recognized that it was time to revamp its brand identity in order to resonate with guests, employees, and investors that they have something for everyone. This involved creating stronger recruitment… Read more

  • Media + Creative: Better Together

    Remember when media planning and buying was all about gut reaction, or historical preferences? Or simply choosing the vendors that took you out to the best "Mad Men" style, all afternoon lunch? Well times are… Read more

  • Poster Designs that Will Thrill and Horrify!

    October, and more specifically Halloween, is one of my favourite times of the year. It's a great time to admire the dark and grim side of things, including art and design. As a fan of… Read more

  • Case Study: Flawless Execution Leads to Inc. 5000's Fastest Growing Company Award

    BTI is very fortunate to have great clients who continue to trust their brand's communication and launch to BTI. When one of our past clients asked us to create and launch a new company and… Read more

  • Inspiration Through the Lens

    If you've seen any of the work that we do here at BTI, then you've undoubtedly seen the creative work of our graphic designer Mike Lao. His strength in creative, editorial layout and typography make… Read more

  • Case Study: Creating a Brand Strategy for Whirlpool® Water Filters

    Perhaps you have a filtered water dispenser that is built into your refrigerator. Do you, like many, ignore the ?changeyour water filter? indicator? Also, do you know which particular filter you need? Read more

  • How to Create an Animated GIF

    GIF is getting popular on social media. Check our tutorial on how to create an animated GIF using multiple images in Photoshop CS6. Read more

  • Case Study: Youth Without Shelter - Raising Awareness for a Good Cause

    BTI Brand Innovations has always made it a point to contribute our time and talent to local charities and organizations, as we believe in giving back time and energy for the betterment of our community.… Read more

  • Sparks and Solutions: From First to Final

    When taking a moment to look back on the work that we do here at BTI, I try to recall that moment that the idea was sparked in the first place. One way I have… Read more

  • Using CMYK Channels to Create Textured Type

    The following is my technique for superimposing words onto a textured background in Photoshop. While there are probably numerous ways to do this, using Channels is a great way to use the texture of your… Read more

  • Creative Spark

    A creative idea can come from anywhere. The process starts with a simple spark, or a sketch. We are constantly inspired by our surroundings; life, love, nature, and art… From sketches like these, new ideas… Read more