• Whirlpool Roadshow - Setting the Stage for Success

    Another Successful Roadshow. Another Successful Collaboration.This was the eighth year that Whirlpool Canada partnered with BTI to manage their national roadshow. Read more

  • In Conversation with Parveen Dhupar

    As BTI celebrates our 15 year anniversary we step into the mind of Parveen Dhupar, our founder and fearless leader, to discover what his vision was when BTI began, how it has developed over the… Read more

  • Case Study: Paris Fashion Getaway Contest

    Building off the exciting launch of Cashmere UltraLuxe and existing fashion-focused branding, BTI was challenged to conceptualize, design and execute an in-store promotion, helping to garner customer excitement during their grocery shopping experience. Read more

  • The Creative Process Defined

    All successful businesses follow certain processes to ensure consistent results. Read more

  • Case Study: The Maytag Store

    The Maytag Store, one of Canada's favourite appliance stores, specializes in the sale of Whirlpool, Maytag, KitchenAid and Jenn-Air appliances across the province. In a competitive marketplace with many large big box home appliance stores… Read more

  • Case Study: Whirlpool/Home Depot Brand Launch

    BTI was asked to assist with the launch of Whirlpool Appliances within Home Depot stores. With so many appliance brands to choose from, Whirlpool Canada needed to ensure their brand remained top of mind with… Read more

  • Responsive Web Design: Does Your Website ‘Fit’ In?

    Lately, you may have heard the catchphrase: ‘Responsive Web Design’ (RWD). (We’ve actually written about it before as well). So just what does this term mean and what does it mean for your website? Read more

  • Project Management: Point of Differentiation

    In a day of highly saturated industries and über-competitive everything, identifying a solid point of differentiation is crucial for any organization. Within the realms of marketing and creative agencies, effective project management is now being… Read more