• The Roundup™ - Developing a Comprehensive Mobile App

    Canada Beef Inc. is an independent national beef cattle marketing, promotion and research organization. They have always provided consumers and industry personnel with useful and relevant information through the use of various resources; but this… Read more

  • Innovation Meets Innovation - Vanguard Law Group Website Design

    Being one of the most innovative legal firms in North America, Vanguard Law Group required a website that reflected their unique and cutting edge approach to real estate law. Since video conferencing and remote legal… Read more

  • In Conversation with Parveen Dhupar

    As BTI celebrates our 15 year anniversary we step into the mind of Parveen Dhupar, our founder and fearless leader, to discover what his vision was when BTI began, how it has developed over the… Read more

  • Case Study: Paris Fashion Getaway Contest

    Building off the exciting launch of Cashmere UltraLuxe and existing fashion-focused branding, BTI was challenged to conceptualize, design and execute an in-store promotion, helping to garner customer excitement during their grocery shopping experience. Read more

  • The Creative Process Defined

    All successful businesses follow certain processes to ensure consistent results. Read more

  • Case Study: The Maytag Store

    The Maytag Store, one of Canada's favourite appliance stores, specializes in the sale of Whirlpool, Maytag, KitchenAid and Jenn-Air appliances across the province. In a competitive marketplace with many large big box home appliance stores… Read more

  • Case Study: Canada Beef Inc. Rebranding

    Canada Beef Inc. is an independent national beef cattle marketing, promotion and research organization. They market Canadian beef as the premium beef product of choice for both domestic and international markets. Before Canada Beef Inc.… Read more

  • Case Study: Teriyaki Experience - Rice Noodle Typhoon Bowl

    Teriyaki Experience wanted to launch and promote a new Thai-inspired meal, and because they are a Japanese chain, one of the main challenges they faced was to name the meal in a creative way without… Read more

  • Case Study: Whirlpool/Home Depot Brand Launch

    BTI was asked to assist with the launch of Whirlpool Appliances within Home Depot stores. With so many appliance brands to choose from, Whirlpool Canada needed to ensure their brand remained top of mind with… Read more

  • The BTI Blog Takes on a New Look

    Well, just in time to match our newly redesigned website, the BTI Blog has just re-launched with a brand new look and feel. With a colour palette tied closely to our site, and some great… Read more

  • Creative Spark

    A creative idea can come from anywhere. The process starts with a simple spark, or a sketch. We are constantly inspired by our surroundings; life, love, nature, and art… From sketches like these, new ideas… Read more