Gyan is an award-winning strategy and insights professional with a distinguished record in tier-one consumer goods and marketing research consulting firms.
Before taking to an insights career, Gyan moved through progressive leadership roles in brand marketing, working on well-known brands like Campbell’s Chunky, KitchenAid and Jenn-Air. His first-hand business leadership experience provides Gyan a unique perspective in helping clients drive the growth agenda of their brands.
With ten plus years of marketing research experience on both the client and agency side, Gyan champions a tool-agnostic outlook while focusing on the client’s business issue and developing a targeted, bespoke research solution.
Gyan has served as a senior consultant for an eclectic mix of clients like Coca-Cola, McCain, Pizza Hut and Pfizer through a broad range of research initiatives including branding, tracking, segmentation, usage and attitude, innovation, product testing and pricing studies.