How we do the great things we do comes down to our team.

We are a team of dreamers and innovators who share a common passion for connecting brands with people. Get to know team BTI by reading our profiles, and give us a call so we can to get to know you as well!

Parveen Dhupar

Parveen Dhupar

Eclectic Philosopher

Role: Chief Creative Officer

What kind of a day is it going to be?

Parveen Dhupar is a proven brand strategist with over 25 years of experience in retail, corporate and consumer packaged goods. Parveen possesses a thorough understanding of strategic marketing, planning, conceptual design, print production, digital media, business development and management and client services. He is also an award winning graphic and package designer, has lectured for the media studies programs at Humber College and has sat on the Advisory Board at the college.

Parveen’s belief is that work should not dictate your entire life: “Work to live, not live to work”. This motto is impressed upon the entire BTI team. Parveen also believes that “in order for everyone to truly put in 110% effort while at the office, we need to live a more balanced, fruitful life complete with other activities and hobbies when not at the office.” For Parveen, those activities include coaching his son’s basketball and baseball teams, pumping iron, and enjoying as much time as possible with his wife and children.

Shashi Ghai

Shashi Ghai

Eclectic Ambassador

Role: Operations Manager

Leadership is being the first egg in the omelette.

Shashi joined BTI Brand Innovations in 2003 has gained invaluable industry knowledge over the years. She is considered the “whip” of the organization, keeping everyone in the office on their toes and ensuring deadlines are met. As a gifted, well-organized individual, she has the unique ability to juggle many tasks simultaneously.

As Operations Manager, Shashi is accountable for day-to-day operations, ensuring BTI is being run efficiently and cost effectively. As Account Manager, Shashi is responsible for leading the project management team, managing key accounts, and planning and executing corporate events.

When not at the office, and not on her long daily commute, Shashi spends much of her free time volunteering with various charitable organizations and is part of the organizing committee for the CIBC Run for the Cure - Markham/Richmond Hill. Despite her busy schedule, she still manages to find time to spend with family and friends, travel and of course, time to shop!

Mike Woodgate

Mike Woodgate

Eclectic Executionist

Role: Creative Director

Let me show you how it's done.

With over 15 years at BTI, Mike has done it it all. His growth and evolution as an artist, graphic designer, and director stems from his genuine love of the arts and his passion for bring his creative ideas to life. As Creative Director, Mike leverages his years of industry experience, bringing strategic thinking, and creative flair to each and every project. He continues to play an integral part in BTI’s growth by inspiring those around him and leading the creative team by example.

Out of the studio, Mike expresses himself creatively in other ways, either hammering out drum beats in various rock bands, and spending quiet times at home creating wildlife paintings and illustrations.

Pardeep Dhupar

Pardeep Dhupar

Eclectic Humanizer

Role: Technology Advisor

Tracking likes, hits and fans is serious business.

Pardeep Dhupar is a seasoned executive with over 20 years of leadership in marketing, product management and information technology within high-technology companies such as Nortel and Corel. He has extended market reach for many clients via effective on-line presence and engagement, email and direct marketing, digital media, search engine optimization and marketing, events and promotions.

As a CIO of Corel, Pardeep successfully introduced and evangelized the use of social media/networking to improve dialogue with customers and greatly improve internal efficiencies via increased collaboration.

Pardeep enjoys quality time with family and friends. In addition to listening to all types of music, he is an avid book reader and a fan of movies. Pardeep also coaches youth soccer and is an avid supporter of his children’s burgeoning hockey careers.

Anindya Sen

Anindya Sen

Eclectic Data Whiz

Role: Analytics Advisor

Anindya Sen is Professor of Economics at the University of Waterloo and is ranked among the leading economists in Canada. Professor Sen has turned his passion for data and number crunching into a successful consulting practice. He has acted as an advisor to public and private sector clients, giving business and economics based insight based on data trends.

Anindya’s firm belief is that numbers often contain invaluable information on human behaviour and choice. He has constructed empirical models based on economic principles that identify significant determinants of market share and profitability. He is also an expert in cost benefit and cost effectiveness analyses aimed at identifying optimal business strategies.

In his spare time, Anindya makes sure to visit the gym regularly and is a happy suburban parent, taking his children for their myriad activities. He is a huge comic book fan and possesses an extensive library.

Ernie Francis

Ernie Francis

Eclectic Curator

Role: Brand & Packaging Councel

Ernie has an impeccable pedigree of experience in Creative Direction and design for branding and communications with the biggest and the best corporations like Nestle, Kraft, CIBC, Osler, Sleeman, Labatt, Molson and Rexall.

Ernie is an award winning, internationally experienced communications designer, project manager and creative director with over 30 years professional experience in marketing, corporate communications, consumer packaged goods and environmental design.

He is passionate about the value and effectiveness design and creativity brings to business communications, and to the consumer. Balancing this is his love for art and design history, painting and drawing, with his work in private collections in Great Britain, the U.S., South America and East Asia.

Gyan Harshvardhan

Gyan Harshvardhan

Eclectic Analyzer

Role: Senior Insights Advisor

Gyan is an award-winning strategy and insights professional with a distinguished record in tier-one consumer goods and marketing research consulting firms.

Before taking to an insights career, Gyan moved through progressive leadership roles in brand marketing, working on well-known brands like Campbell’s Chunky, KitchenAid and Jenn-Air. His first-hand business leadership experience provides Gyan a unique perspective in helping clients drive the growth agenda of their brands.

With ten plus years of marketing research experience on both the client and agency side, Gyan champions a tool-agnostic outlook while focusing on the client’s business issue and developing a targeted, bespoke research solution.

Gyan has served as a senior consultant for an eclectic mix of clients like Coca-Cola, McCain, Pizza Hut and Pfizer through a broad range of research initiatives including branding, tracking, segmentation, usage and attitude, innovation, product testing and pricing studies.

Ritu Dhupar

Eclectic Handler

Role: Office Manager

Office managers make the world go 'round.

After 15 years as a Registered Nurse with expertise in Oncology nursing, Ritu left her job to balance her new career as a full-time mom and part-time Office Manager at BTI.

Ritu is responsible for the daily accounting, office management and administrative assistance. She adds strong organizational skills with attention to detail, keeping the BTI Team in check.

To top it all off, when she is not in the office or driving the kids from activity A to activity B, she is busy toning her body.

Emily Taraborrelli

Eclectic Envisionist

Role: Project Manager

If you envision it, I can realize it.

Emily’s diverse background in business marketing, graphic design, and print production make her a strong asset to the BTI team. Given her keen attention to detail, a passion for problem solving and an overall observant nature, Emily is a Project Manager to be reckoned with.

At the office, Emily can be found relentlessly tracking down project updates, diligently following up with clients and suppliers, and energizing the design studio with her quirky sense of humour.

Outside of the office, the ‘playful’ Emily loves a strong dose of weak competition in any and every game available. The real competitor comes out while playing tennis or bocci ball. You’ll also find her spending time with family and friends, volunteering for a just cause, or enjoying live music.

Stuart Jansen

Eclectic Synergist

Role: Business Development Manager

Let’s turn big ideas into huge results!

Stuart has a well-rounded business foundation, having studied finance and marketing, and his approach to every project is to understand how it fits in to the business’ larger strategic objectives. He loves getting involved at every stage of a project from ideation to execution to make sure that the client’s goals and objectives are perfectly met.

Over the years at BTI, Stuart has worked closely with our web team to fine tune his understanding of digital marketing and has developed into an expert in SEO, SEM and social media strategy. Let him get to know your business and provide an integrated solution to help you see great results in-store, online and on the bottom-line!

Beyond BTI, Stuart has a wide range of interests, from astronomy to theatre; his head’s in the clouds and his heart’s on the stage. Above all, Stuart is passionate about food, whether he’s eating it, cooking it, or watching it on T.V.; where there is food, Stuart’s not far behind!

Sarthak Sharma

Eclectic Explorer

Role: Director, Strategy & Planning

It's brilliant!

Spending close to a decade in the advertising Industry, Sarthak Sharma has worked on some of the most iconic brands of this generation, like, Coca-Cola, Reckitt Benckiser, Reebok, Perfetti Van Melle and HBO. Sarthak started his advertising career in India before moving Canada to challenge his learnings and refine his skills by working in an unfamiliar environment.

Sarthak believes ‘if brands can move beyond boundaries, why can’t people’. He has proven experience of sharp understanding of consumer behaviour and utilising those insights to build brands. He has also been part of campaigns that were nationally and internationally acclaimed.

Sarthak believes that we live in a world of storytelling and effective storytelling come from life experiences. And what better way than traveling. It’s a way to discover different perspectives, experiences, history, culture and religions.

Mike Lao

Eclectic Enthusiast

Role: Graphic Designer

I’m so brilliant, everyone thinks I’m a Smart Object.

Mike has been an integral part of BTI’s creative growth for over 6 years. His obsession with contemporary graphic design and photography trends, help him bring a unique style to his designs. Solving creative challenges while encouraging and motivating others around him is what makes him tick, and he does it all with enthusiasm and passion.

Outside of work, he continues to express himself creatively through photography, and can be found riding his road bike during the spring and summer season. As a new father, he enjoys spending time with his wife and daughter and serving his local church through many ministries including music and graphic design.

Thera-Lee Laurin

Thera-lee Rego

Eclectic Accelerator

Role: Graphic Designer

Did someone say CMYK? I can do that!

Thera is a versatile and multi talented designer with an ever evolving set of skills and a vivid imagination. These abilities allow her to tackle any creative challenge from brief and ideation to final execution. Developing and executing creative strategies, storyboarding videos, creating app designs, writing blogs, and more are all in a day for Thera. She is quick on her feet, enjoys creative problem solving, and is always improving her skills by keeping up with newest features in the Adobe software.

In addition to working as a graphic designer, Thera spends her free time volunteering at taekwondo and training for her black belt. She also enjoys running, spending time with the family and a good laugh.

Mahdi Mousavi

Eclectic Cipher

Role: Web Developer

If it can be thought, it can be done.

Mahdi  is a full-stack PHP and .NET developer with over 8 years of extensive experience in system analysis, design and development. His experience includes custom Drupal, WordPress and Joomla development. He possesses a strong background in custom web and desk top application solutions.

Mahdi has a knack for identifying the best technology solution for any client, while balancing budget and deadline restraints. He has extensive experience as a web and software developer in different types of industries including Finance, Accounting, Entertainment, e-commerce and real estate. 

In his free time he enjoys reading novels and spending time outdoors, going on hikes.

Tom Treverton

Eclectic Champion

Role: Web Developer

Anticipate success.

Tom is a web developer with an affinity for our digital world. He strives to keep up-to-date in current web development methodologies and to provide solutions for the modern web. As a web developer he creates and maintains dynamic systems that are both adaptable and scalable. His programming experience allows him to write code that connects people and helps bring ideas to life.

After graduating from university Tom got his first job in the web industry working for an online travel agency. He gained lots of experience while working there as a team member on both front-end and back-end development for several large projects.

When offline, he likes to go on epic backpacking adventures and connect with nature. He's also joined the craft brew craze and is an aspiring homebrewer.

Marlon Tiongson

Eclectic Shape-Shifter

Role: Web & Graphic Designer

I set my alarm daily to push further.

Marlon is a seasoned Graphic and Web Designer with a wealth of experience in the advertising industry. He is a conceptual artist who is always in pursuit of creative excellence. Having made the switch from print to web proved beneficial, as he gained the flexibility to work on both mediums. He is well versed in web design and front-end development, and constantly learning new skills to add to his arsenal.

At home, Marlon enjoys listening to music and watching movies, and during the warmer months, you can find him out on the road riding his bike or working on (long overdue) DIY projects.

Crystal Kam

Eclectic Architect

Role: Web Designer

Web is my game, design is my strategy.

With a passion for development and design, Crystal creates impactful websites with form and functionality. With a background in web design, graphic design, and marketing, she is a triple-threat who translates ideas into a full-fledged integrated experience across digital platforms. Her eye for colour and typography adds vibrancy and depth to a design, while her front-end skills creates sites that are clean, dynamic, and responsive.

When she’s not in the office, Crystal enjoys marathoning TV shows, knitting, and struggling with which tea to drink next. During the summer months, Crystal likes to sneak away to the cottage where you’ll find her hiking, enjoying a s’more by the fire, and spending time with friends and family.

Sumeet Vats

Eclectic Storyteller

Role: Motion and Video Production

"I am big, it's the pictures that got small" - Sunset blvd.

With a multi disciplinary skill set, Sumeet brings tangential thinking to any situation. Advertising, branded content, film production, and motion graphics are the toys in his creative sandbox, and it's the pursuit of mastering these disciplines that keep him pushing both the creative, and production envelopes. Learning new skills and approaches will have him eavesdropping on conversations on code, design, and everything in between.

You'll often find him on set, behind the camera, holding ladders, running cable, or acting as a c-stand, whatever it takes to get the shot. Or, you'll find him basking in the warm glow of the monitors of the graphics suite, trying to make magic.

Out of the studio, Sumeet enjoys discovering new local craft beers, marathon gaming sessions, watching as many movies as possible, and hanging out around home, with his variable zoo of pets.

This could be you

This could be You!

Eclectic Addition

Do you have what it takes?

We are passionate about the many things that inspire us to develop great ideas. Want to join our team? Do any of these words represent you? Collaboration, Leadership, Initiative, Fresh, Team Player, Integrity, Resourceful and Creative.

At BTI Brand Innovations we are always looking for innovative like-minded people. If you think you have what it takes send your CV along with examples of your work to .