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Posted by Stuart Jansen on March 7, 2013

“Awareness is fine, but Advocacy will take your business to the next level.”
Joe Tripodi, Chief Marketing Officer the Coca Cola Company

When it comes to making purchasing decisions, it is no surprise that we as consumers, are influenced by people that we know and interact with.

Whether it’s online or off-line recommendations, a recent study and infographic by Crowdtap, shows that people are most influenced by their own network more so than what brands do or say in their advertising. But does this mean that a brand should not try to influence people? Definitely not! A brand should be focusing on building as many brand ambassadors as possible – customers who will lead the charge and get the brand message out there through their own personal social networks.

While brand awareness is important, it doesn’t have the same impact in the purchasing decision as personal product recommendations do. As a result, more and more companies are starting to understand the value of using Social Media as a marketing tool.

“How Are We Influenced?” Infographic from CrowdTap.

This is the true power of social media – online and offline social networking. There are many ways for a brand to engage consumers and convert them into brand ambassadors. But it takes more than contests and sweepstakes to do so.

BTI utilizes its understanding of consumer behaviour to help clients not only humanize their brands but to truly engage customers.

Contact us today to learn how you can use Social Media to grow an audience of loyal customers.