Develop an app for iOS and Android devices, as an everyday tool that engages and educates consumers, retailers, producers and the industry about everything beef.

With insights in hand, BTI produced a multiplatform app called The Roundup, packed with information on beef cuts, recipes, cooking instructions and videos, beef buying tips, nutrition, food handling and a news section used to communicate events and promotions plus more.

Users are engaged and wanting more content. With the CMS system, the client is able to keep the app relevant with regular updates to recipes, modify content, post news releases and more.