Posted by Dhara Naik on May 21, 2020
In a world of information and content overload, it can be difficult to stand out from the clutter and capture your audience’s attention. Thousands of brands are out there to occupy space in a consumer’s mind. In this situation, video content shines through like a beacon of hope. Video is a versatile and engaging platform that's easy to digest for consumers and offers shareability function across multiple platforms, resulting in organic reach as well as a huge ROI for brands.
According to a 2019 survey of business owners, 66% rank videos as the most effective form of content for their marketing strategy. 83% of marketers believe that video marketing is becoming more important to reach and engage new audiences. Among millennials, 66% of social media users said they tend to engage with a brand after watching a video posted on social media.
Today, marketers have a plethora of different types of videos to deliver their message to their target audience. At BTI Brand Innovations, we understand the value of video and its power to tug at our heartstrings, captivate us, teach us, and pique interest. In fact, we have been creating videos for our client-partners since the beginning. Here are some of our favourites:
Demo Videos: Showcases how your product works. This type of video works great for introducing or training on your product.
Brand Videos: Created as part of a larger advertising campaign. The best use of this type is a corporate or a recruitment video.
How-To Videos – Instructional videos, again a great way to deliver functional knowledge to better understand your service or product.
TV Commercials – A great mass platform to convey a brand message, promotion of products and services aimed at the target audience. This is one of the most effective ways to promote B2C categories such as CPG.
Sizzle/Wow Videos – Usually this type of video is short and crisp. The art is to tell a story within a short time frame in an exciting manner. The music plays a big role in this video. Sizzle videos are best showcased in events to create excitement among the audience.
Recipe Videos – These are aesthetically shot videos to demonstrate culinary art and the process of preparing recipes. An extremely useful content tool for Food Products category
Explainer Videos – Journey of a brand’s consumer persona. Their struggles and then solution after buying the brand’s offering. An animation is a great tool for this type of video.
From TV commercials to movie trailers, video marketing is not new. Clearly, it has reached maturity, and all indications suggest that it’s here to stay, but emerging technologies are disrupting the way we create and consume content. Here are some of the more fascinating ways in which video production and delivery is evolving.
As smartphones continue to become an integral part of our lives, the demand for videos in suitable formats is rising. With more than 75% of videos being viewed on mobile devices, brands have started producing their content in an upright vertical format. The popularity of social media platforms like Snapchat, TikTok, and Instagram stories are further supporting this transition of producing 9:16 ratio videos to vertical or square formats. Click here to view a few examples of this format.
One of the most popular trends that is gaining traction in terms of video content is Cinemagraphs. Very similar to animated GIFs, these are a creative fusion of still images (photographs) and partial movement. Think of a still picture and subtle repeated movements in certain parts of the image. The fashion and entertainment industry is rapidly moving towards this format as these are cost-effective, yet offers a rich experience to the viewers. Click here to view some of the examples of this innovative and exciting content format.
Videos are a huge part of a consumers’ internet experience, so there will be a growing need to make these videos more and more effective and efficient in terms of production style and format.
Reach out to BTI Brand Innovations for all your video needs. Scriptwriting, storyboarding, location coordination, production, and complete post-production, the Team BTI is ready to “roll”.