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Volunteer MBC

A Brand Evolution


Volunteer MBC's services have evolved over the years to meet the needs of the changing community, but their branding was untouched and in need of a refresh. Our challenge was to mirror VMBC's strategic priorities with new branding while honouring their rich and symbolic history. 


BTI worked closely with Volunteer MBC to develop a new tagline, mission, vision and value statements. Based on this new brand pyramid, we then created a new logo and style guide, and new collateral items including business cards, letterhead, a 6-page brochure, and website refresh recommendations. 


The result is a captivating brand look that embraces the Volunteer MBC history with a modern and playful twist to carry them into their next chapter. The messaging that supports their look is impactful and concisely tells the story of who Volunteer MBC is in a memorable and engaging way.