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Volunteer MBC - Brand Story Videos

Using storytelling
to connect the community

LAUNCH CASE STUDY VIDEO

Challenge

Volunteer MBC is a multi-faceted organization, serving our community, not-for-profit organizations, and a wide variety of stakeholders. Our challenge was to work with existing video and photography to tell their story in a way that would appeal to all audiences while emphasizing their key communications objectives.

Solution

BTI wrote, designed, and directed a video telling the story of Volunteer MBC's humble beginnings and how they have evolved over the years to be the relevant and bustling organization they are today. We also used this opportunity to announce their new branding, another step in their evolution. 

Result

The result is a compelling story, narrated by our client-partner. The video lives on their website and YouTube, and was also repurposed in small segments for use in advertising and social media. It is a passionate and descriptive testament to the power of volunteers and their impact on all of us.