Contact Us 1 (905) 286-1991
Gain marketing insights, consumer behaviour trends and creative inspiration from team BTI
Newsletter Signup
Newsletter Sign-up
Subscribe to our newsletter to gain marketing insights, consumer behaviour trends and creative inspiration.

*By clicking the submit button, you agree to receive newsletters and informational emails from BTI Brand Innovations.

Posted by Mike Woodgate on January 25, 2017

I am not a morning person. I am a snoozer. A multiple snoozer, in fact.

Most mornings, I’ll lay in bed for as long as possible, which usually leaves me with a narrow window of opportunity to actually get to work on time. It will usually take me a cup of coffee (or two) to get the creative juices flowing.

At 8:30am on a workday, I’ll sit down at my desk, review my "to-do’s", make a checklist for the day and go through my inbox. I confess that this part of the morning is usually experienced through a pair of half opened eyes, and with a groggy mind.

And then it happens: I hear a voice that I’ve known for almost 20 years now. It’s Parveen, BTI’s founder and our fearless team leader, and he has a question for me. It’s a simple question, accompanied by a quick shoulder massage, and posed with such energy and vigour, that I can’t help but snap out of my mental haze.

"What Kind of Day is it Going to Be?"

And he demands an answer. And the answer has to satisfy him, or he won’t leave my desk. My answer has got to be positive, original and cannot be the word "good".

"Ummm...uh…FRESH!’s going to be a FRESH day today"

Just saying the words, and thinking about my statement puts my mind into a positive space, energizes me, and helps set me up for a productive, exciting and fun day at the office.

This is Parveen’s daily ritual, and he doesn’t stop at my desk either. Each member of the BTI team gets a visit, a quick massage, and is asked that same question.

This daily practice comes from Parveen’s life philosophy. He believes, like I do too, that true happiness comes from within, and that in order to be happy, we must start off each day with a positive attitude by controlling the things we choose to think about, and focusing on the now. Answering his question each day is a simple practice that helps turn negative energy into positive thoughts.

Parveen recently shared with us a poem that sums up that philosophy. Have a read of the poem below, and as you begin the journey of another day, ask yourself…

What Kind of Day Is It Going To Be?

The Sculptor’s Attitude

I woke up early today, excited over all I get to do before the clock strikes midnight.
I have responsibilities to fulfill today. I am important.
My job is to choose what kind of day I am going to have.

Today I can complain because the weather is rainy
or I can be thankful that the grass is getting watered for free.

Today I can feel sad that I don’t have more money or I can be glad that my finances encourage
me to plan my purchases wisely and guide me away from waste.

Today I can grumble about my health or I can rejoice that I am alive.

Today I can lament over all that my parents didn’t give me when I was growing up
or I can feel grateful that they allowed me to be born.

Today I can cry because roses have thorns or I can celebrate that thorns have roses.

Today I can mourn my lack of friends or I can excitedly
embark upon a quest to discover new relationships.

Today I can whine because I have to go to work or I can shout for joy because I have a job to do.

Today I can complain because I have to go to school or eagerly open my mind
and fill it with rich new tidbits of knowledge.

Today I can murmur dejectedly because I have to do housework or I can feel honoured
because I have been provided shelter for my mind, body and soul.

Today stretches ahead of me, waiting to be shaped,
and here I am, the sculptor who gets to do the shaping.

What today will be like is up to me. I get to choose what kind of day I will have!

- author unknown